05 September 2019
Visiongain has launched a new ICT report Digital Signage Market Report : Forecasts by Technology (LCD Display, OLED Display, Direct-View Fine Pixel, Media Player, Projector), by Resolution (8K, 4K, FHD, HD, Lower than HD), by Product Type (Video Wall, Standalone Display, Menu Boards and Billboards) PLUS Profiles of Leading Companies and Regional and Leading National Market Analysis
Digital Signage is a relatively new technology primarily developed for the sales, marking and advertising industry. It is defined as ‘a remotely managed digital display typically used for sales, marketing, and advertising’. It is primarily designed to deliver customized content, media playlist and live TV at one or more digital screens. Technological advancement in the distribution of A/V source content to multiple displays is one of the major factors driving revenue growth in the global digital signage market. Companies are leveraging their video and control capabilities to deliver the demands of specific digital signage installations. Unlike standard broadcast television, Digital Signage depends on more than one audio, video or data file that gets delivered parallelly on a single screen for concurrent display. Digital signage is finding several applications in the media and advertisement industry. Some of the major trends identified in the global digital signage market are the development of 4K display technology, increasing deployment of video walls, demand for enhanced interactivity and control capabilities. Further, the emergence of IoT technology is also rising the demand for digital signage solutions.
Major companies have devised solutions that integrate hardware and software elements simplifying the implementation process and battling the challenges of content management for different commercial applications. This includes video wall with media players, web interface video walls, video splitters for content distribution, extenders and display cables.
Some of the major companies operating in the global digital signage market are Samsung Electronics, LG Electronics. Sharp (Foxconn), Leyard Optoelectronic (Planar), Sony, Barco, Panasonic, Shanghai Goodview Electronics, AU Optronics, Scala, E Ink Holdings. Benq Group., Intuiface, Daktronics (Adflow Networks), Christie Digital Systems, Omnivex Corporation, Deepsky Corporation, Delta Electronics, and Exceptional 3d. As per Visiongain, companies must focus on developing solutions that fulfill the demands of both commercial and non-commercial applications. This include structures, display inside and out, in homes as well. Further, strategic partnerships with advertising agencies along with improvement in product service will drive significant revenue opportunities over the forecast period.
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