Large numbers of companies are working on product innovation and development by understanding the growing consumer demand. It has been observed that launch of innovative products with formulated nutrients, healthy ingredients, and combination of liquid & solid flavors will boost the market growth in coming years.

The increasing number of obese populations at global level is driving the demand of alternative sweeteners products. Sugar substitute products have demand among food and beverage manufacturers who are into producing soft drinks, powdered drink mixes, baked goods, candy, puddings, canned foods, dairy products, jams, and jellies.

Rising consumer awareness towards the healthy lifestyle coupled with the increasing demand for nutritious foods. The population have become more conscious about the perfect percentage of sugar intake in their daily life. These factors are expected to drive the demand for low sugar confectionery products.

The food and beverage industry has undergone several stages of transformation in the past three years, driven by emerging brands and omni channel influence on changing consumer shopping habits.