Increasing prevalence of chronic and non-chronic diseases due to less healthy diet and malnutrition had lead governments in various countries to increase their awareness and campaigns for promotion of healthy diets and proteins.

The growth in the market is attributed to increasing consumption of processed food, the governments support for the use of equipment and processing methods in developing countries, and the demand for food safety, safety of workers, the presence of small and medium enterprises in developing countries, rising raw material costs, and international trade rules.

As demand for new, minimally processed foods and drinks increases, more distributors stock their shelves with goods produced using HPP to help ensure food safety, food quality and the reduction of food waste.The key reason manufacturers said they use HPP is for extending shelf life, with longer shelf life resulting in lower food loss due to expired or spoiled meat.

Growing awareness about the nutritional benefits of alpha lactalbumin among consumers is a major factor supporting market growth of Alpha Lactalbumin in key geographies.