Some of the key factors propelling the market include the increasing vitamin deficiencies, growing awareness regarding the health benefits of vitamin supplements, and rise in disposable income in developing countries of the region.

According to the statistics published by Forbes, the number of Vegans in the U.S. has reached to 6% in 2017 from 1% in the previous year.

Superfoods provide high amount of nutrients with minimal calorie intake. Furthermore, they are also linked with minimizing the risk of chronic diseases and thereby prolonging the lifespan.

Stevia’s potential market has expanded to the overall sweeteners market. According to the WHO, the current global sugar market values to approximately USD 50 billion, annually.

Some of the key factors driving the market include the increasing demand for nutritious and flavourful seasoning and food dressings, increasing popularity of international cuisines which use different types of sauces and dressings, and launch of new products.