Rising consumer awareness towards the healthy lifestyle coupled with the increasing demand for nutritious foods. The population have become more conscious about the perfect percentage of sugar intake in their daily life. These factors are expected to drive the demand for low sugar confectionery products.

The food and beverage industry has undergone several stages of transformation in the past three years, driven by emerging brands and omni channel influence on changing consumer shopping habits.

The new report from business intelligence provider Visiongain offers an updated outlook for the global functional foods market and growing “superfood” trend.

A fast development of HPP technologies will drive the growth of the market in the next ten years.

Some of the key factors propelling the market include the increasing vitamin deficiencies, growing awareness regarding the health benefits of vitamin supplements, and rise in disposable income in developing countries of the region.