31 October 2019
Visiongain has launched a new Consumer Goods report Clean Label Food and Beverages Market Report 2019-2029 Forecasts by Type (Natural, Natural flavour, Sweetener and Starch, Natural Preservatives, Others), by Form (Dry, Liquid), by Application (Beverages, Cereals & Snacks, Bakery, Ready to eat processed foods, Diary and frozen desserts, Others), PLUS Profiles of Leading Companies and Regional and Leading National Market Analysis.
The global clean label food and beverages market is expected to grow at a lucrative rate during the forecast period. Clean label foods are products containing ingredients that are non-GMO, minimally processed, and do not harm the environment in any way. Key factors driving the growth of the market include the increasing health concerns, growing consumer awareness about the health benefits of these products, and rising social media campaigns to promote the usage of these products. The clean label food and beverages market can be segmented based on type, form, application, and region. Geographically, Europe is expected to capture significant market sharing owing to the availability of clean label ingredients in the key European countries.
Artificial ingredients and chemicals present in the food we eat is known to cause life threatening diseases such as cancer and other neurological disorders. Consumers are now becoming aware about the need to eat clean and healthy, thereby driving the uptake of clean label food and beverages over artificial and synthetic products. Furthermore, the consumers now prefer innovative flavors and foods that are tasty and also provide required nutrients. This has provided opportunity to both existing and new players to offer differentiated products in order to establish or/ and strengthen their market position. However, factors such as product recalls due to non-compliance to regulatory standards and high cost associated with the manufacturing of these products may restrict the growth of the market.
Key players such as Cargill, Brisan, Archer Daniels Midland, Koninklijke DSM N.V., Kerry Group PLC, Ingredion Inc., Corbion N.V., DuPont, Whole Foods Market Inc., and Tate & Lyle PLC are currently dominating the market. Key players are focusing on new product launches, strategic alliances in order to expand their portfolio and strengthen their position in the market. For instance, in March 2018, India based Puratos Food Ingredients India Pvt. Ltd, installed a new production line of fruit fillings without additives to facilitate consumer demands of clean label products. In August 2017, Tate & Lyle launched clean label starches, Claria Instant 340 and 360 which has a neutral color and delivers clean taste. Earlier, in March 2017, Cargill Cocoa & Chocolate launched a new range of filling and coatings in their clean label portfolio. Some of the other companies operating in the market include Label Insight Inc., Abby’s Better, Vital Proteins, Field Craft, and Sensient technologies Corporation. These players are focussing on introducing novel products to carve their position in the global clean label food and beverages market.
Some non-government and private organizations such as Brisian Ingredients, Inc. Clean Label Project Foundation, and International Center for Integrated Systems Certified (C.L.E.A.N.) provide clean label certifications. These organizations have their own certification logos which are widely used in the industry.
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