------------------------------Visiongain’ has launched a completely new automotive report Automotive Advanced Driver Assistance Systems (ADAS) Market Report : Forecasts By Adaptive Cruise Control (ACC), Adaptive Front Lights (AFL),, Blind-Spot Monitoring (BSM), Driver Monitoring System (DMS), Forward Collision Warning (FCW), Head-Up Display (HUD), Intelligent Speed Adaptation (ISA), Lane Departure Warning (LDW), Night Vision System (NVS), Pedestrian Detection System (PDS), Park Assist (PA), Road Sign Recognition (RSR) Surround-View Cameras (SVC), Autonomous Emergency Braking (AEB) By Sensor (LRR, SRR-MRR, Camera, Infrared, Lidar, Ultrasonic) & Analysis of Top Companies Driving The Revolution Towards Autonomous Vehicles (AV)

Automotive Advanced Driver Assistance Systems (ADAS) utilise advanced software and sophisticated electronics coupled with an array of sensors to improve the safety of drivers, other vehicles and pedestrians, monitor driver health and enhance the driving experience in a multitude of ways.

Over 90% of vehicle accidents are due to human error. In essence ADAS systems attempt to mitigate the imperfect driving behaviour of fallible human beings. As such, ADAS systems encompass the technological ‘roadmap’ towards partially and fully autonomous vehicles.

The visiongain report analyst commented “The appetite for Advanced Driver Assistance Systems (ADAS) will grow over the forecasting period, driven mainly by the government regulations and consumer awareness. Europe and US NCAP mandates that all new cars must be equipped with Autonomous Emergency Breaking (AEB) and Forward Collision Warning (FCW) systems.

Despite the fact that ADAS applications are at the introductory stage and will enter the growth phase from 2017 onwards, Original Equipment Manufacturers (OEM) and their suppliers understand that ADAS features can become the main differentiation factor among automotive companies.

Technologies used for ADAS applications can and are used to develop autonomous (driverless) cars. It is a major focus of the R&D at the moment for both OEMs and tech companies that have recently penetrated the automotive market.

A lot of semiconductor companies, which have previously not participated in the automotive industry, now develop or have started offering ADAS applications or sensors. As with any new technology, considerable amount of market uncertainty remains, especially how end-users will respond to the advanced computer controls/assist with steering and reaction to critical situation. However, the implementation rate and overall ADAS market prospects are following an inexorable upward trajectory.”

Leading companies featured in the report who are developing ADAS technologies include leading automotive OEMs BMW AG, Daimler AG, Fiat Chrysler Automobiles (FCA) Group, Ford Motor Company, General Motors (GM), Honda Motor Company, Hyundai Motor Group, Nissan Motor Co., PSA Peugeot Citroen, Renault, Suzuki Motor Corporation, Toyota Motor Company, Volkswagen Group, Volvo Group and leading Automotive ADAS suppliers Aisin Seiki Co., Autoliv AB, Bosch Company, Continental AG, Delphi Automotive, Denso Corporation, Gentex Corporation, Harman International, Hella KGaA Hueck & Co, Hyundai Mobis, Magna International, NXP Semiconductors, Panasonic Corporation, Takata Corporation, Tech Mahindra, Texas Instruments, Valeo S.A Corporation and ZF Group

Notes for Editors
If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

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