Visiongain has published a new report on Application Performance Management (APM) Software Market Report to 2031: Forecasts By Component (Software, Services {Deployment & Integration, Support & Maintenance, Training & Education}), By Deployment (On-Cloud, On-Premise), By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), By Platform (Web APM, Mobile APM), By Industry Vertical (BFSI, IT and Telecom, Healthcare, Retail, Government & Defense, Media & Entertainment, Others). PLUS, Profiles of Application Performance Management Software Companies and Regional and Leading National Market Analysis. PLUS COVID-19 Recovery Scenarios.

Global application performance management software market was valued at US$ XX billion in 2019 and is projected to reach a market value of US$ XX billion by 2031.

Application performance management (APM) software helps in managing the performance, availability, and user experience of the applications. The APM software monitors the speed at which transactions are performed both by end-users, by the systems and the infrastructure that supports a software application, providing an end-to-end overview of potential bottlenecks and service interruptions. The rising complexity of applications and growing demand for big data analytics are the factors driving the growth of the application performance management software market. The market seeks growth opportunities from the increasing demand for advance APM analytics and proliferation of cloud computing technology. However, high reliability on traditional approaches and lack of real time application visibility are some of the factors hampering the market growth during the forecast period.

COVID-19 Impact on Application Performance Management Software Market
The outspread of coronavirus in the past few months has affected the businesses and livelihood of the people at an unprecedented rate. Following the guidelines set by the World Health Organization (WHO), the governments of almost all the countries across the globe have imposed nationwide lockdown to minimize the further spread of the virus. Amidst the work from home initiatives in the lockdown, the cloud and collaboration-based applications witnessed a rise, thereby driving the need for application performance management software. The application performance management software helps in ensuring the performance, availability, and user experience of the applications and the network infrastructure. Thus, the APM software witnessed the positive impact of COVID-19 to boost operational operations and ensure business continuity.

Market Drivers

Rising Complexity of Applications
With the rising consumer demands and business needs, the complexity of applications also increases. Developing applications for such complex requirements need millions of code lines which becomes difficult for monitoring, mapping, and diagnosing, which may lead to low application operational performance. Moreover, the adoption of multi-cloud platforms, containers, and distributed application architectures creates challenges for traditional monitoring tools and practices for effective application performance monitoring. The APM software offers code-level diagnostics, application mapping, and automates remediation for optimizing the baseline performance, which ensures application availability and reliability across multiple platforms. Thus, the need to boost customer satisfaction and boost application performance is driving the demand for APM software market.

Growing Demand for Big Data Analytics
The volume of data generated by enterprises has increased exponentially. Enterprises have realized the value of big data for achieving costs savings, driving innovation and revenue growth. As the big data applications enter into operation phase, robust insights related to application performance is required. APM solutions collect the critical application performance metrics and metadata, thereby providing real-time operational insights and improves the overall performance.

Market Opportunities

Increasing Demand for Advanced APM Analytics
Advanced APM analytics solutions use machine learning and deep learning algorithms to automatically identify the potential cause of an issue which helps to reduce false alerts. The AI and ML algorithms help enterprises in visualizing the critical relationships, the app to infrastructure, and gain comprehensive & contextual insights promptly. Moreover, it also offers full-stack visibility and helps in gaining hidden insights which are expected to drive the market demand.

Rising Proliferation of Cloud Computing Technology
The businesses of all sizes across the sectors are showing interest in cloud technology. The spending on cloud infrastructure & applications is increasing due to the growing awareness related to the benefits of the cloud. The cloud apps such as ERP, CRM, SCM, HRM, collaboration suites, and business intelligence & analytics are witnessing an increase in demand due to the scalability, flexibility, and subscription-based model. APM software offers visibility into the servers, instances, objects, dependencies, usage patterns, while also providing insight into your customers’ experience. Moreover, the software also helps the development & testing team to deliver high-quality application codes faster, perform effective quality analysis and performance test, and diagnose problems sooner. Thus, the need to offer visibility and improve the performance of the cloud operations is expected to create growth prospects for APM software in the forthcoming years.

Competitive Landscape
The application performance management software market is highly competitive. The key market players are focused on innovating its application performance management software with advanced features to enhance the user experience and optimize application performance. Some of the companies profiled in the report include IBM Corporation, Oracle Corporation, Microsoft Corporation, Adobe Systems Incorporated, SAS Institute Inc., SAP SE, HPE, Infor, CA Technologies, and Salesforce.com.

July 2020, New Relic, Inc. launched updates to its APM solution named as New Relic One. The updates include telemetry data platform, full-stack observability, applied intelligence to deliver an intuitive user experience in application management.

April 2020, Ensono, a US-based IT solutions company, released a new APM solution. Ensono’s APM solution provides clients with an in-depth analysis of the application performance to reduce the application downtime and increase stability. The real-time performance visibility offered help in removing application bottlenecks and inefficiencies in the application to deliver an enhanced end-user experience.

Notes for Editors
If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongain.com or call her on +44 (0) 20 7549 9987.

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