Visiongain has launched a new food report Wellness Supplements Market 2018-2028: Dietary Supplements, Vitamin & Mineral, Protein, Herbal, Probiotics, Functional / Fortified Food & Beverages, Probiotics, Energy Drinks, Sports Drinks, Juices, Baby Food, Food Intolerance Products, Gluten-Free, Lactose-Free, Diabetic, Nutricosmetics, Skin, Hair, Other Nutricosmetics

The wellness supplements industry offers great business opportunities in many regions, driven by a growing number of elderly people, increasing life expectancy, high rates of obesity and many other factors. As the connection between a diet and health becomes more important to many consumers, the demand for wellness products within various categories of the food market is significantly increasing.

The lead analyst of the report commented "The current market demands much greater differentiation than it did in the past. Companies now have to offer products with a specific health benefit to meet individual consumer needs. To succeed in emerging markets, it is important to ensure that products are aligned with local taste preferences. In Asia Pacific, a number of the leading brands belong to local companies that understand not only which health trends resonate most with consumers, but also the local taste preferences. As these markets become more lucrative, multinationals often build research centres in the particular country to allow for more regional specific innovation."

Leading companies featured in the report include Abbott Laboratories, Ajinomoto Co., Inc., Archer Daniels Midland, BASF SE, Cargill Incorporated, DowDupont Company, Ingredion Incorporated, Kerry Group, Nestle, Tate & Lyle Plc

Notes for Editors
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