04 September 2019
Visiongain has launched a new packaging report Energy Drinks Market Report 2019-2029 Forecasts by Product Type (Non-organic, Organic, Natural), by Distribution Channel (Convenience Stores, Supermarkets, Online Channels, and Others), By Age Demographics (Teenagers, Adults, Geriatric) PLUS Profiles of Leading Companies and Regional and Leading National Market Analysis
The global Energy Drinks Market is anticipated to experience moderate growth over the forecast period. Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottled water, Supermarkets, beverage concentrates, ready-to-drink tea, and ready-to-drink coffee. The energy drink market is highly saturated, thereby it making it difficult for small and new enterprises to compete in the competitive market. Further, no companies are appearing in the near term to pose a serious threat to Red Bull, or Monster and Rockstar’s market dominance. If we factor in energy shots, 5-Hour Energy would rank ahead of Rockstar in energy drinks sales and volume growth; their closest competitors are 6-Hour Power, are still ranking near the bottom of the market list. Globally, the major consumer identified are between the age groups 18-35 years which is rising the demand from the millennial population. By region, North America is expected to hold the largest market share by revenue, due to rising health concerns and awareness. However, Asia-Pacific is a growing market, due to changing demographics and increasing disposable incomes. Europe is still an emerging market for energy drinks, which is projected to expand at a healthy CAGR, due to the growing consumer adoption rate in the region, as a result of increased marketing efforts by the key players.
Some of the major companies operating in the global energy drinks market are Red Bull, Monster, Rockstar, The Coca Cola Company, Pepsi Co., Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple, and Living Essentials.
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