31 October 2019
Visiongain has launched a new Consumer Goods report Kombucha market Report 2019-2029 Forecasts by Type (Yeast, Bacteria, Mold, Others), by Flavor (Original, Flavoured (Herbs & Spices, Citrus, Berries, Flowers, Fruits, Others), by Packaging (Glass bottles, Cans), by Distribution Channel (Supermarkets, Health Stores, Online Stores, Others), by Application (Beverages, Baked Foods, Confectionery, Dairy Products, Processed Foods) PLUS Profiles of Leading Companies and Regional and Leading National Market Analysis.
The global Kombucha market is expected to grow at a lucrative rate during the forecast period. The key factors driving the market include growing health concerns among consumers, increasing awareness regarding the health benefits of kombucha and other probiotic food and beverages, and increasing urbanization. Furthermore, social campaigns and promotions have also positively influenced sales of probiotics among consumers. However, multiple product recalls in the food and beverage industry may be a cause of concern for the growth of Kombucha market over the forecast period. Geographically, North America dominated the market driven by excessive intake of kombucha as a health drink. Europe is expected to capture the second position in the market. Asia Pacific is expected to the most lucrative market over the forecast period owing to the increasing popularity of probiotic and fortified beverages among consumers, especially millennial population.
Kombucha is a fermented tea prepared from a symbiotic colony of bacteria and enzymes cultures. The basic raw materials used for the manufacturing of the product include tealeaves and sugar. The drink acts as a probiotic, thereby helps in improving the digestive health and the overall functioning and the digestive health of the body. Furthermore, the tea also acts as a mood enhancer and an energy booster. The aforementioned factors coupled with its unique flavor is boosting the demand of the product and propelling the market growth.
There is a growing shift towards organic food and beverages due to the increasing awareness among consumers regarding healthy and mindful eating. Consumers are now preferring products produced organically, which is indirectly driving the sales of Kombucha.
By flavor, unflavored kombucha contributed to the majority of sales in the market. However, flavored kombucha drink is expected to gain significant traction over the forecast period driven by consumer’s requirement for great taste along with a healthy drink. This has created a great opportunity for manufacturers to invest in development of flavored kombucha. For instance, Buchi Kombucha prepares the flavored kombucha tea using organic apple & beet juice, organic ginger, cayenne, purpura & Angustifolia herbs, pineapple juice, limejuice, peppermint leaves, edible flowers, and other spices. Applications of kombucha are also broadening in food and beverage industry as part of breakfast meals, ice cream toppings, and candies. This is also anticipated to generate growth opportunities and propel market growth over the forecast period.
Key players such as Buchi Kombucha, Cell-Nique Corporation, GT’s Kombucha, Hain Celestial Group, KeVita, Inc. and Kombucha Wonder Drink are currently dominating the market. Key players are focusing on new product launches, promotions, and strategic alliances in order to expand their portfolio and strengthen their position in the market. Increasing demand for natural and healthy food & beverages is promoting the growth of this market. Kombucha is a health drink, thus the market for this beverage is expected to witness high growth in the near future. As a result, the companies operating in the market are expected to experience higher profits from manufacturing of this. Increasing health concerns and changing lifestyle are some of the factors driving the market for kombucha. Some of the other companies operating in the market include Kosmic Kombucha, Makana Beverages, Inc., Red Bull, Inc., Reed’s Inc., and Revive Kombucha. These players are focussing on introducing novel products to carve their position in the global Kombucha market.
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