“In-Car Location Based Advertising (LBA) & Social Media will see $63.9bn in revenues in 2022 says new visiongain report”

23 August 2018
Automotive

Visiongain’s new report the Automotive Smart / Personalised In-Car Marketing Report 2017-2027 New Revenue Streams Within The Connected Car Ecosystem, Automotive Internet of Things (IoT), Social Media & Location Based Advertising (LBA), Plus Analysis of Leading Technology Providers & Automotive OEMs indicates that In-Car Location Based Advertising (LBA) & Social Media will see $63.9bn in revenues in 2022

The lead analyst of the report said: “As the automobile is slowly witnessing an evolution from ordinary commuter medium to a node in the IoT infrastructure, this evolution is expected to focus on improvement in driver assistance systems, safety levels and entertainment. These advancements in features will warrant a connectivity with other vehicles and the infrastructure. This will open up a new avenue for in-car marketing based on the driver’s preference and location. The development in infrastructure, rising consumer demand and information availability will enable a more targeted approach for advertising lowering the costs without bothering the end user.”

The 142 page report contains 165 tables, charts and graphs that add visual analysis in order to explain developing trends within the in-car marketing market.

Visiongain provides revenue forecasts for the period 2017-2027 for Location Based Advertising (LBA) & Social Media. The report also includes forecasts for the connected car market and automotive IoT and with performance assessments for emerging next-generation in-car marketing through social media.

The report offers market forecasts and analysis for 5 regions and 12 leading national markets and the rest of the world market. In addition, the report contains a dedicated leading companies’ chapter covering more than 15 companies leading the field in IoT and connected cars.

The Automotive Smart / Personalised In-Car Marketing Report 2017-2027 New Revenue Streams Within The Connected Car Ecosystem, Automotive Internet of Things (IoT), Social Media & Location Based Advertising (LBA), Plus Analysis of Leading Technology Providers & Automotive OEMs report will be of value to anyone who wants to better understand the in-car marketing market and its various segments. It will be useful for businesses who wish to better comprehend the part of the market they are already involved in, or those wishing to enter or expand into a different regional or technical part of the in-car marketing industry.

Notes for Editors
If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

About visiongain
Visiongain is one of the fastest-growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-to-business conferences, newsletters, management reports and e-zines focusing on the automotive, chemical, cyber, defence, energy, pharmaceutical, materials and telecoms sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port of call for the business professional who needs independent, high-quality, original material to rely and depend on.

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