“Fermented food and beverages market to grow at a lucrative rate over the forecast period”, says Visiongain
31 October 2019
Visiongain has launched a new Consumer Goods report Fermented food and beverages market Report 2019-2029 Forecasts by Type (Probiotic Food, Probiotic Drinks, Alcoholic Beverages), by Distribution Channel (Supermarkets & hypermarkets, Convenience stores, Online channels, Others), by Process Type (Batch fermentation, Continuous fermentation, Aerobic fermentation, Anaerobic fermentation), PLUS Profiles of Leading Companies and Regional and Leading National Market Analysis.
The global Fermented food and beverages market is expected to grow at a lucrative rate during the forecast period. Fermented food and beverages are produced from an anaerobic process called fermentation wherein natural bacteria feed on the sugar and starch content of food to produce lactic acid. This process help add nutritional value, preserve the food and extend the shelf life. The Fermented food and beverages market can be segmented based on type, process type, distribution channel, and region. Geographically, North America spearheaded the market owing to the availability of products and high demand in the region.
With the growing demand towards healthy eating, consumers are also willing to shell out extra money for products that are made with natural ingredients. Fruits and vegetables are major components of fermented products. These products contain essential enzymes, probiotics, and the necessary vitamins and therefore aid in positive digestive health. Products such as kombucha, kimchi, sauerkraut, and pickles are probiotics which aid in gut healing properties. Factors such as increasing health issues, growing awareness among consumers regarding the benefits associated with these products are also propelling the growth of the market. Furthermore, rising social media campaigns are also expected to promote the usage of these products.
Artificial ingredients and chemicals present in the food we eat is known to cause life threatening diseases such as cancer and other neurological disorders. Consumers are now becoming aware about the need to eat clean and healthy, thereby driving the uptake of fermented food and beverages over artificial and synthetic products. Furthermore, the cost-effectiveness of fermented products is also promoting the uptake of these products. This has provided opportunity to both existing and new players to offer differentiated products in order to establish or/ and strengthen their market position. However, factors such as harmful effects of the by-products produced during the fermentation products is a major concern for the growth of the market.
Key players such as Cargill Incorporated, CSK Food Enrichment, DSM, PepsiCo, ConAgra Foods, Inc., Dohler GmbH, Caldwell Bio Fermentation Canada, Inc. are currently dominating the market. Key players are focusing on new product launches, strategic alliances in order to expand their portfolio and strengthen their position in the market. For instance, in November 2016, PepsiCo acquired Kevita, manufacturer of probiotic drinks for USD 200 million. The acquisition would help the former diversity its product portfolio and strengthen its market position in the global Fermented food and beverages market. Some of the other companies operating in the market include Arizona Beverage Company, Portland Cider Company, TetraPak, and Fonterra Co-operative Group. These players are focussing on introducing novel products to carve their position in the global Fermented food and beverages market.
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