16 July 2019
Visiongain has launched a new food & beverage report Digestive Health Products Market Report : Forecasts by Product Type (Dairy Products, Bakery & Cereals, Non-Alcoholic Beverages, Supplements, and Others), by Ingredients (Prebiotics, Probiotics, Food Enzymes (Animal-based, Plant-based, Microbial-based)) PLUS Profiles of Leading Companies and Regional and Leading National Market Analysis.
The global Digestive Health Products Market is anticipated to experience moderate growth over the forecast period. Digestive Health Products are very much different from the OTC digestive remedies in that they help users maintain a healthy gut and often make vague claims about digestive health and immunity. Global digestive health products have shown a very dynamic trend in recent years. Growth in the Digestive Health Products market is primarily driven by an increase in the number of benefits offered by digestive health products. For instance, women's health benefits including Ph benefit and vagina health, nutrient absorption improvement and improvement in brain and health. By Ingredients, Probiotics are the second largest digestive health market sub-segment. These include kombucha and keifer brands. Kombucha is fermented teas that contain yeast and bacterial cultures, while kefir is made from the milk of cows, goats, or sheep, coconut, rice, or soy and is fermented at low temperatures with bacteria cultures.
In the U.S., the consumption of probiotics has grown significantly over the past decade, in line with the holistic approach to self-care, which involves eating healthy and organic foods, taking supplements, exercising and managing stress. Retailers have embraced and featured the growing digestive health products market. Drug stores, mass merchandisers, supermarkets, and health and speciality stores stock probiotics on their shelves.
Major companies operating in the global Digestive Health Products market are Danone S.A., Arla Foods, Inc., Cargill, Inc., Nestle S.A., Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., Mondelēz International, Inc., PepsiCo, Inc., and General Mills, Inc.
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