The market is anticipated to grow at a CAGR of over 12% during the forecast period from 2020 to 2030. Adult diapers can be categorized under incontinence care products, often used by people with severe incontinence, diarrhea, lack of mobility, or dementia, among other conditions. Increasing geriatric population, increased diaper affordability, increased urbanization, and increased awareness of hygiene conditions are among the market's key growth stimulants.

In addition, these incontinence care products are increasingly being used in medical centers, particularly for patients with acute illnesses, as these diapers help prevent leakage, maintain body fluid levels, and provide comfort. In addition to medical use, the use of these diapers for other reasons, such as divers during deep-sea diving, pilots while on long flights, and staff at their manufacturing sites, has increased considerably. The above-mentioned uses of adult diapers for medical and non-medical reasons are thus capable of improving their sales around the world.

With the increasing prevalence of incontinence in developing countries, there is a significant increase in recognition and acceptance of diapers for adults. Also, factors such as increasing disposable income and technological advances, there is an all-time high demand for adult diapers in developing regions, which ultimately leads to market growth for global adult diapers market. The overall market size of adult diapers is also likely to be positively influenced by the rise of personal hygiene products in online retail. Online retailing success can be attributed to improved customer engagement, cost-cutting inventory management, and increased visibility of the brand.

Advances in technology have resulted in a significant rise in the adoption by geriatric population of adult diapers. These kinds of diapers provide a creative way to effectively treat incontinence issues as they are made using a gel-like polymer bead core which improves their absorbance ability, which in turn provides customers with better comfort and safety. As a result, increased demand for disposable diapers is expected to fuel market growth over the forecast period.

In spite of these favorable trends, factors such as lack of awareness and social stigma, particularly in underdeveloped countries, are expected to hamper market growth. Governments, however, are pursuing programs in partnership with major manufacturers of adult diapers to eradicate these social stigmas, which in turn are expected to provide significant market growth opportunities in underdeveloped regions as well.

In terms of distribution channel, due to the increased likelihood of incontinence among them, e-commerce is anticipated to be the most significant contributor to increased consumption. Key players in developing economies are taking initiatives to spread awareness and dignify the market with the help of advertisements and promotion campaigns that help increase the age-old population's acceptance of adult diaper. For instance, in 2017, India-based Friends Adult Diapers launched its first ad campaign to raise awareness of adult diaper that can bring about a life-changing experience among the end users.

As reported by the U.S. Census Bureau, the cost of drug and beauty aid e-commerce sales in 2017 was USD 35.7 billion, up from USD 31.4 billion in 2016. Therefore, during the forecast period, this growth in the online platform is expected to further contribute to the increasing demand for adult diaper in the North American region.

In 2018, Asia Pacific commanded more than 30% of total revenue. Over the forecast period, it is expected to record the highest CAGR. Developing countries are likely to show the highest growth due to changing lifestyles and preferences as well as rising incidence / occurrence of geriatric population incontinence. India and China are expected to be at the forefront of the region as a result of raising disposable incomes coupled with increasing women's literacy rates.

It is also predicted that Europe will experience a substantial CAGR over the forecast period. Economic wealth, healthcare sector improvements, and increased awareness of hygiene improvements are projected to complement the segment's growth. Because of the large base of incontinent patients and restricted access to such products, Latin America and the Middle East & Africa are expected to offer significant growth opportunities for this market.

Some of the key Adult Diapers market players include Abena A/S, Attends Healthcare Products, Inc., Covidien, Daio Paper Corporation, Domtar, DSG International, Essity (publ), First Quality Enterprises, Inc., Fu Burg Industrial, Hengan Group, Kao Corp., Kimberly-Clark Corporation, Medline Industries, Nippon Paper Industries, Ontex International, Principle Business Enterprises, Inc., SCA, Svenska Cellulosa Aktiebolaget, Tranquility, Unicharm among other prominent players.

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