Our website uses cookies

Cookies are small text files held on your computer. They allow us to give you the best browsing experience possible and mean we can understand how you use our site. Some cookies have already been set. You can delete and block cookies but parts of our site won't work without them. By using our website you accept our use of cookies. Find out more about cookies.

Click here to dismiss this banner


...see all
Advanced Driving Assistance Systems (ADAS): How the Automotive Industry Envisages An Accident Free Future Utilising Active Safety Systems

Advanced Driving Assistance Systems (ADAS): How the Automotive Industry Envisages An Accident Free Future Utilising Active Safety Systems

Sponsored by: visiongain

Product code: WPAUT0001

  • Publication date: 10/07/2015
  1. Details
  2. Sponsors
  3. Sponsorship Opportunity


Visiongain’s FREE whitepaper on ADAS is a brand new product intended for you. Download it now.
• Are you involved in the ADAS or automotive market?
• Do you want to understand better the prospects for ADAS technologies?
• Do you want insight into the ADAS competitive landscape?

Then please download our FREE whitepaper on ADAS.

ADAS Overview
Advanced Driving Assistance Systems (ADAS) is a term increasingly used in the automotive market and is the next big revolution in road transportation. Automakers have developed advanced technology systems designed to significantly assist drivers within the vehicle– enhancing safety and improving the driving experience.

Initially ADAS systems, because of their cost were primarily being introduced on mid to premium models. However, with the economies of scale, in 2015, even budget models such as Ford’s Fiesta, or the VW Golf feature some ADAS systems.

As ADAS features increasingly trickle down to become a standard feature on all new models, ever more technologically impressive systems will come into place, such as interactive windscreens highlighting Points of Interest (as featured in the BMW i8). Known as Head-Up Display (HUD), this is one of many “Active Safety” tools which drivers will adopt into their driving experience in the future.

How will the ADAS white paper benefit you?
• Discover the context and background to why ADAS technologies are being developed
• Understand the main ADAS technologies- How do ADAS systems work? What are the benefits to consumers? How will they reduce road accidents?
• Learn which ADAS applications and features are flourishing. Find ADAS submarket share data
• See the ADAS technology roadmap to 2030 and beyond. Discover how it integrates to Vehicle to Everything (V2X) connectivity and the autonomous self-driving car
• Learn about the regulatory roadmap of government mandates
• View ADAS historical and forecast market data to 2025
• See who the leading ADAS technologies providers are and which major automotive OEMs are implementing ADAS features. What are the secondary benefits to industry?
• Find which ADAS regions are most promising See penetration rate predictions for the next decade
• Read Interviews with industry experts explaining the future prospects for ADAS technologies
• View details of our sponsored company’s specific ADAS products and technologies.

ADAS as the precursor to the autonomous self-driving car
The future of road transportation, an accident-free future with smart-connected vehicles will ultimately be with autonomous, self-driving vehicles; eliminating the human error which is currently responsible for 93% of accidents. Although fully autonomous-driving capabilities will not arrive before 2025, many pieces of the technology puzzle are already in place. ADAS technologies are the next step towards fully self-driving cars since they can automate day-to-day driving scenarios. Driver assistance will gradually give way to driver substitution; initially by controlling specific driving modes (such as highway driving or parking).

Download paper to find out more.



Sponsorship Opportunity

Sponsor one of our highly focussed visiongain White Papers.

Would you like to target your decision makers by sponsoring a unique visiongain White Paper. Many key decision makers prefer to read White Papers because they can digest information in a relatively compact time frame. visiongain White Papers are written and laid out in an easy, quickly scanned format, making it simple for the reader to find in-depth details that are vital to the decision making process.

Our research shows that:
» Over 75% of those questioned had read a White Paper to help them evaluate a technology purchase in the 6 months prior to our research.
» Key decision makers rate White Papers the single most influential research document for technology purchases.
» 81% of those questioned said White Papers where exceptionally to moderately important in their decisions.
» Less than 2% questioned said White Papers were of no use to them in decision making.

visiongain White Papers are an essential tool for lead generation for your sales and marketing team. ROI Studies have found that almost 40% of this questioned stated that White Paper engagement increased ROI by generating higher value leads, which lead directly to sales.

A visiongain White Papers will ensure you Attract - Engage - Inform and Convince the decision makers
With visiongain White Papers flexible approach we can ensure your budget is spent in the most effective way to promote your company and products to a high yield audience.

Contact us today to discuss your marketing needs and we will find a strategy that suits your promotional aims and objectives.

Sara Peerun
Tel: +44 (0) 207 336 6100

You have successfully subscribed. Thank you.

An internal error has occurred. Please try again later.