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  1. Location-Based Services Market 2013-2018

    Location-Based Services Market 2013-2018

    Location-based services (LBS) utilise both network assets and in-device components to deliver mobile applications predicated on the user's position. These services open the doors for mobile advertisers, marketers, operators, and application designers to create highly relevant, contextual, immediate, and targeted products. Given the high rate of success proven by LBS, players in the mobile value chain are rapidly appropriating this new type of media delivery, which promises to deliver great value to advertisers and utility to end-users.

    ...more details

TELECOMS REPORT

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Location Based Services 2012-2017: Monetising Opportunities and Challenges

Location Based Services 2012-2017: Monetising Opportunities and Challenges

  • Publication date: 26/10/2012
  • Number of Pages: 134
  1. Report Details
  2. Table of Contents
  3. Companies Listed

Report Details

The extraordinary success of apps such as Foursquare provides a huge subscriber base for location based services, but this popularity has not yet been translated into revenue streams, nor has it reached its full potential. In an LTE age the location based services (LBS) landscape is poised for explosion. This report reveals the opportunities that lie between 2012 and 2017 for all ecosystem members and new market entrants. Visiongain's analysis calculates that location based services revenues will reach $4.4bn in 2012.

With a proliferation of LBS capable devices flooding the market, developers have a huge user base of potential LBS subscribers. Unlike many technologies, location based services are popular and desirable already - the market requires that developers create apps that capitalise on the untapped potential.

The report details current examples of successful location based applications and services, and analyses each one to reveal the most pertinent aspects of their success and how that service is monetised. Emerging uses that signal potential future opportunities for monetisation are also covered in detail providing a holistic and timely overview of the market. Innovations in location based advertising and marketing also represent significant revenue potential.

What makes this report unique?

Visiongain consulted widely with industry experts involved with location based services. A full transcript from one of these exclusive interviews is included in the report. As such, our reports have a unique blend of primary and secondary sources providing informed opinion. This approach allows insight into the key drivers and restraints behind technology developments, as well as identifying the leading companies. The report also presents a unique blend of qualitative analysis combined with extensive quantitative data including global, submarket and national markets forecasts from 2012-2022 - all highlighting strategic business opportunities.

Why you should buy Location Based Services 2012-2017: Monetising Opportunities and Challenges

• 135 pages
• An exclusive visiongain interview with an expert from-
- Sense Networks
• 87 tables, charts, and graphs
• Global LBS market forecasts from 2012-2017 including -
- Revenue forecasts
- Subscriber forecasts
- Location based advertising vs. traditional mobile advertising revenue forecasts
• 5 Regional LBS revenue, advertising revenue & subscriber forecasts between 2012-2017
- North America
- Latin America
- Europe
- Middle East & Africa
- Asia Pacific
• A SWOT analysis
• 4 leading companies identified and profiled -
- Foursquare (with subscriber & check-in forecasts from 2012-2017)
- TomTom
- Google
- Badoo
• Smartphone sales forecast from 2012-2017
• Tablet sales forecast from 2012-2017

You can order this report today

Anybody with an interest in LBS should gain valuable information and insight from this new study by visiongain. This visiongain LBS report will be valuable both to those already involved in the LBS market and those wishing to enter the LBS market in the future. Gain an understanding of strategies and business models of key players in the LBS market by ordering Location Based Services 2012-2017: Monetising Opportunities and Challenges report today

Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6 

Table of Contents

1. Executive Summary
1.1 Vast Potential for LBS Driven by Smartphone & Social Media
1.2 There are Challenges in Monetizing LBS
1.3 Read How LTE will Transform LBS as a Concept
1.4 There Will be Considerable Future LBS Opportunities
1.5 The Key Points Emerged from this Research: Smartphone Sales Growing by Nearly 20% CAGR
1.6 The Aims of the Report
1.7 Questions Answered by the Report: Where are the Real Opportunities?
1.8 The Structure of the Report
1.9 Methodology

2. Introduction to Location Based Services
2.1 Definition and Recent History of Location Based Services
2.2 Mobile Local Search
2.3 LBS: Main Categories of Enabling Technology
2.4 What are the Applications and Uses for LBS?
2.5 How Does LBS Work?
2.5.1 The Essential Components for LBS Success
2.6 Smartphone and Tablet Sales- Defining the LBS Installed Base
2.7 LBS Milestones Achieve in 2011
2.7.1 Which LBS Milestones were Achieved in Q1 2011?
2.7.2 What LBS Milestones were Attained in Q2 2011?
2.7.3 What Advances were made with LBS in Q3 2011?
2.7.4 How Did LBS Progress in Q4 2011?

3. Global Location Based Services Forecasts and Projections 2012-2017
3.1 Global Location Based Services Revenue Forecast 2012-2017
3.2 Global Location Based Services Subscriber Forecast 2012-2017
3.3 Global Mobile Advertising Revenues Forecast by Type 2012-2017

4. Regional Location Based Services Forecasts 2012-2017
4.1 Regional Location Based Services Revenue Forecast 2012-2017
4.2 Regional Location Based Services Subscriber Forecast 2012-2017
4.3 Regional Location Based Mobile Advertising Revenue Forecast 2012-2017
4.4 North America Location Based Services Forecast 2012-2017
4.4.1 Neustar and North American Operators to Enable Mobile Location-Based Services and Privacy Protections
4.4.2 North America Location Based Service Revenue Forecast 2012-2017 to Grow With 27.3% CAGR
4.4.3 North America Location Based Service Subscriber Forecast 2012-2017
4.3.4 North America Location Based Mobile Advertising Revenue Forecast 2012-2017
4.4 Latin America Location Based Services Forecast 2012-2017
4.4.1 Latin America Location Based Services Revenue Forecast 2012-2017 Will Reach $1.7bn in 2017
4.4.2 Latin America Location Based Services Subscriber Forecast 2012-2017 to reach 427 Million in 2017
4.4.3 Latin America Location Based Mobile Advertising Revenue Forecast 2012-2017
4.5 Europe Location Based Services Forecasts 2012-2017
4.5.1 What Will be the Impact of Intersec Releasing a New Version of IGLOO?
4.5.2 European Location Based Service Revenue Forecast 2012-2017
4.5.3 European Location Based Service Subscriber Forecast 2012-2017
4.5.4 Europe Location Based Advertising Revenue Forecast 2012-2017
4.5.5 Visiongain Predicts European Location Based Service Revenue Will Overtake Traditional Mobile Advertising in 2015
4.6 Asia Pacific Location Based Services Forecast 2012-2017
4.6.1 Read Why Asia Plans to Champion Indoor LBS Accuracy
4.6.2 Asia Pacific Location Based Services Revenue Forecast 2012-2017
4.6.3 Asia Pacific Location Based Services Subscriber Forecast 2012-2017 Will Grow With 24.7% CAGR
4.6.4 Asia Pacific Location Based Mobile Advertising Revenue Forecast 2012-2017
4.7 Middle East and Africa Location Based Services Forecasts 2012-2017
4.7.1 Middle East and Africa Location Based Services Revenue Forecasts 2012-2017 Will Reach $1.6bn in 2017
4.7.2 Middle East and Africa Location Based Services Subscriber Forecast 2012-2017
4.7.3 Middle East and Africa Location Based Advertising Revenue Forecast 2012-2017

5. Current LBS Market Analysis
5.1 How Will Growth of Apps Affect LBS?
5.1.1 Understanding the LBS Application Ecosystem
5.2 Read About the Uses for LBS - Consumer vs. Enterprise
5.3 The Consumer LBS Value Chain
5.4 Location Based Media
5.5 The Importance of Global Mobile Advertising Market
5.5.1 Global Mobile Advertising Revenue Forecast 2012-2017
5.5.2 Will LBS Transform the Mobile Advertising Industry?
5.5.3 Location Based Advertising Push vs. Pull
5.5.4 What Will be the Potential Impact of LBA?
5.6 Mobile Local Search to Reap Greatest Revenues?
5.6.1 How to Monetise Mobile Local Search?
5.6.2 What are the Best Mobile Local Search Business Models?
5.6.2.1 Caller Pays Model
5.6.2.2 Advertiser Pays Model
5.6.2.3 Hybrid Model
5.6.3 Summary and Analysis of Mobile Local Search Business Models
5.7 Geo Fencing - Location Based Marketing
5.7.1 Geo Fencing - Other Potential Uses
5.8 Understanding Current LBS Content and Application Market Opportunities
5.8.1 How to Monetise Location Based Apps
5.9 LBS for Enterprise - A Better Opportunity for Monetisation?
5.10 Monetising Strategy - How Can Carriers Turn LBS into Revenue?
5.10.1 Can 4G Create Better Carrier Opportunities in LBS?
5.11 How Can Carriers Monetise LBS?
5.11.1 Learn How Privacy and Fraud Issues Hamper Carrier Benefits
5.11.2 How the Revenue Share Model is Preventing Carrier Involvement
5.11.3 How are Operators Becoming Essential Players in the LBS Market?
5.11.4 Operators Able to use Customer Segmentation for LBS
5.12 Read About How LTE will Transform LBS
5.12.1 Learn About Key Markets for LTE and LBS Potential

6. Leading Companies in the Location Based Services Market
6.1 Foursquare
6.1.1 Foursquare History and Recent Developments
6.1.2 How is Foursquare being Monetised?
6.2 TomTom
6.2.1 Read About TomTom's Recent Developments
6.2.3 TomTom Navigator
6.2.4 TomTom for Android
6.2.5 TomTom Revenue Forecasts 2010 - 2012
6.2.5.1 Analysing the TomTom Business Model
6.3 Google Latitude
6.3.1 How is Google Latitude being Monetised?
6.4 Badoo
6.4.1 How is Badoo being Monetised?
6.5 Location Based Games Developers - Grey Area
6.5.1 Recommendations for Improving Location Based Gaming Opportunities

7. Expert Opinion
7.1 Sense Networks Company History
7.2 Interview with Sense Networks
7.2.1 Understanding the Sense Networks Business Model
7.2.2 What Will be the Impact of Targeted LBA on Sales and Revenues?
7.2.3 Learn About the Privacy Issues with Data Collection
7.2.4 Opt-in Vs. Opt-Out - are There Enough Subscribers?
7.2.5 Will the Overly Cautious Consumer be a Barrier to Success?
7.2.6 Mobile Devices: are Tablets as Significant as Smartphones?
7.2.7 Will Technological Advances Improve LBS & LBA?
7.2.8 Location Based Advertising vs. Traditional Mobile Advertising
7.2.9 Data Collection and Potential Alternative Uses and Applications
7.2.10 Global Scope - Which Key Geographical Regions will Have Uptake of the Technology?

8. SWOT Analysis of the Location Based Services Market

9. Recommendations and Conclusion
9.1 Who will Emerge as the leader In the LBS Market?
9.2 Visiongain's Recommendations for Operator Success
9.2.1 Recommendations for Operator Entry into the LBS Market
9.3 What are the Barriers to LBS Success?
9.4 What is Driving for LBS Success?
9.5 Key Points and Forecasts Revealed in the Report
9.6 Concluding Statement

10. Glossary

List Of Tables
Table 1.1: Key Points Emerged from this Research 2012-2017 (Region, Market, 2012, 2017, CAGR %)
Table 2.1: Main Enabling Technologies for Location Based Services
Table 2.3: LBS Essential Components Detailed
Table 2.6: Global Smartphone Sales Forecast 2012-2017 (Billions, AGR %, CAGR %)
Table 2.8: Global Tablet Sales Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 2.10: Global Total Combined Smartphone and Tablet Sales Forecast 2012-2017 (Billions, AGR %, CAGR %)
Table 2.12: Global Foursquare Check Ins 2010-2011 (Millions, AGR %)
Table 3.2: Global Location Based Services Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 3.4: Global Location Based Services Subscriber Forecast 2012-2017 (Billions, AGR %, CAGR %)
Table 3.6: Global Location Based Advertising vs. Traditional Mobile Advertising Revenues Forecast 2012 -2017 (US$ Billions, AGR %, CAGR %)
Table 4.2: Regional Location Based Services Revenue Forecasts 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.4: Regional Location Based Service Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.6: Regional Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$, AGR %, CAGR %)
Table 4.8: North America Location Based Service Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.10: North America Location Based Service Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.12: North America Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.15: Latin America Location Based Services Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.17: Latin America Location Based Services Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.19: Latin America Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.22: European Location Based Service Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.24: European Location Based Service Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.26: Europe Location Based Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.29: Asia Pacific Location Based Services Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.31: Asia Pacific Location Based Services Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.33: Asia Pacific Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.36: Middle East and Africa Location Based Services Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.38: Middle East and Africa Location Based Services Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.40: Middle East and Africa Location Based Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 5.5: Global Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 5.8: Global Apple App Developer Revenue Forecast 2010-2012 (US$ Billions)
Table 5.9: Routes to Monetisation of LBS Apps
Table 5.11: 4G vs. 3G for LBS (Device, Current 3G Example, 4G Potential)
Table 5.12: Global LTE Roll Out Schedule (Country, Operator, Launch Date)
Table 6.2: Global Foursquare Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 6.4: Global Foursquare Check Ins Forecast 2012-2017 (Billions, AGR %, CAGR %)
Table 6.6: TomTom for Android Key Features
Table 6.8: Global TomTom Revenue Forecast 2010 - 2012 (US$ Billions, AGR %, CAGR %)
Table 7.1: Sense Networks Product Portfolio
Table 9.1: Key Points Emerged from this Research 2012-2017 (Region, Market, 2012, 2017, CAGR %)

List of Charts
Chart 2.5: Global Smartphone Sales Forecast 2012-2017 (Billions)
Chart 2.7: Global Tablet Sales Forecast 2012-2017 (Millions)
Chart 2.9: Global Total Combined Smartphone and Tablet Sales Forecast 2012-2017 (Billions)
Chart 2.11: Global Foursquare Check Ins 2010-2011 (Millions)
Chart 3.1: Global Location Based Services Revenue Forecast 2012-2017 (US$ Billions)
Chart 3.3: Global Location Based Services Subscriber Forecast 2012-2017 (Billions)
Chart 3.5: Global Location Based Advertising vs. Traditional Mobile Advertising Revenues Forecast 2012 -2017 (US$ Billions)
Chart 3.7: Global Location Based Advertising vs. Traditional Mobile Advertising Revenue Share as a % based 2012-2017 (%)
Chart 4.1: Regional Location Based Services Revenue Forecasts 2012-2017 (US$ Billions)
Chart 4.3: Regional Location Based Service Subscriber Forecast 2012-2017 (Millions)
Chart 4.5: Regional Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.7: North America Location Based Service Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.9: North America Location Based Service Subscriber Forecast 2012-2017 (Millions)
Chart 4.11: North America Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.13: North America Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.14: Latin America Location Based Services Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.16: Latin America Location Based Services Subscriber Forecast 2012-2017 (Millions)
Chart 4.18: Latin America Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.20: Latin America Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.21: European Location Based Service Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.23: European Location Based Service Subscriber Forecast 2012-2017 (Millions)
Chart 4.25: European Location Based Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.27: European Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.28: Asia Pacific Location Based Services Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.30: Asia Pacific Location Based Services Subscriber Forecast 2012-2017 (Millions)
Chart 4.32: Asia Pacific Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.34: Asia Pacific Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.35: Middle East and Africa Location Based Services Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.37: Middle East and Africa Location Based Services Subscriber Forecast 2012-2017 (Millions)
Chart 4.39: Middle East and Africa Location Based Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.41: Middle East and Africa Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 5.4: Global Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 5.7: Global Apple App Developer Revenue Forecast 2010-2012 (US$ Billions)
Chart 6.1: Global Foursquare Subscriber Forecast 2012-2017 (Millions)
Chart 6.3: Global Foursquare Check Ins Forecast 2012-2017 (Billions)
Chart 6.5: Global Foursquare Check Ins by Location 2012 (%)
Chart 6.7: Global TomTom Revenue Forecast 2010 - 2012 (US$ Billions)
Chart 6.9: Global TomTom Regional Revenue Share Model 2012 (%)
Chart 6.10: Global TomTom Revenues by Business Division 2012 (%, Consumer, Automotive, Licensing, Business Solutions)
Chart 6.11: Global TomTom Revenue Share by Sales Type 2012 (%, Hardware, Contents & Services)

List of Figures
Figure 2.2: LBS Technologies and How They Interrelate
Figure 2.4: LBS Essential Component Infographic
Figure 5.1: LBS App Ecosystem Infographic
Figure 5.2: Consumer Vs Enterprise Uses for LBS
Figure 5.3: Consumer LBS Value Chain
Figure 5.6: Benefits of Location Based Advertising Infographic
Figure 5.10: Potential LBS Enterprise Benefits
Figure 8.1: Location Based Services SWOT Analysis 

Companies Listed

3
3 Denmark
3 Italia
3 UK
8ta
A1 Telekom
Agri-Valley Broadband
Aircell
AIS
Al Madar
Alaska Communications
Alexa
Algar Telecom
Amazon
American Express
Andorra Telecom
Antel
Appalachian Wireless
Apple
Armentel
Arqiva
Asiaspace
AT&T Mobility
Augere
Avea
Badoo
Bakrie Telecom
Base Telecom
Batelco
Bayan Telecommunications
BayRICS
Beeline
Belgacome
Bell Mobility
BeST
Bharti Airtel
Bing
Bite
Bluegrass Cellular
Bouygues Telecom
Bravo
BSNL
BTC
C Spire Wireless
Carolina West Wireless
Celcom
Cell C
Cellcom
Cellular South
CenturyTel
Chariton Valley Comms
China Mobile
China Telecom
Chunghwa Telecom
Claro
Clear Mobitel
CLEAR mobyl
Clearwire
Commnet Wireless
Conde Nast
Convergence Technologies
Cosmote
Cross Telephone
CSL Limited
Custer Telephone
Dedicado
Deutsche Telekom
Dialog Axiata
DiGi
Dish Network
DNA
DPC
Du
E Plus
eBay
Elisa
Emobile
EMT
Energy Australia Ausgrid
Entel Movil
Entel PCS
ERA/T Mobile
Etex Telephone Co-op
Etisalat
Etisalat Misr
Everything Everywhere
Facebook
Fitel
Foursquare
FPT Telecom
Glo Mobile
Global Mobile
Globe
Google
Gowalla
Grey Area
Groupon
H3G
HTC
Hutchison 3
ICE
IndoorAtlas
Indosat
Intel Capital
Intersec
Javelin Venture Partners
Jiwire
Kcell
KDDI
Kordia
KPN
KPN Base
KT
Lattelecom
Leap Wireless
LightSquared
Living Social
LMT
M1
Magticom
Maxis
Megafon
MetroPCS
Microsoft
Mobikom Austria
Mobily
Mobinil
Mobistar
Mobitel
Mobyland
Moldcell
Monaco Telecom
Mosaic Telecom
Movicel
Movistar
MTC
M-Tel
MTN
MTNL
MTS
MTS Allstream
MTS-Ukraine
Navizon
NBN Co
Ncell
Neustar
Nintendo
Northwest Cell
NTT DoCoMo
O2
O2 Secure Wireless
OAO Voentelecom
Oi
Omantel
Omnitel
Open mobile
Optus
Orange
Orange
Orange Armenia
P1 Networks
Palm
Palmtop Software
PCCW
Pelago
Personal
Piltel
Pioneer Cellular
PlacePunch
Qtel
Qualcomm India
Reliance
Rogers Wireless
Rostelecom
S and R Communications
S&T Telephone Cooperative
Safaricom
Sainsburys
Samsung Electronics
Sasktel
Scoutmob
Sense Networks
SFR
Silverpop
SingTel
SK Telecom
Sky Brazil
Skyhook Wireless
Smart Communications
Smartone
Softbank Mobile
Sonaecom
Sony
SpeedConnect
Spotify
Sprint
Starcomms
Starhub
Starwood Hotels and Resorts Worldwide, Inc.
STC
Strata Networks
Sunrise
Swisscom
T Mobile
T Mobile Slovensko
T Mobile USA
Target
TDC
Telcel
Tele Atlas
Tele2
Tele2 Sweden
Telecom Italia
Telecom NZ
Telefonica
Telenet
TeleNor
Telenor Magyarorszag
Telenor Sweden
Telephia
TeliaSonera
Telkomsel
Telstra
Telus
Tesco
Texas Energy Network
The Nielsen Company
T-Hrvatski Telekom
Thumb Cellular
Tikona Digital
TMN
T-Mobile
TomTom
Triatel
True Move
Tunisiana
Turkcell
Twitter
U Mobile
UCell
UK Broadband
UME EPM
United Wireless
Unitel
US Cellular
VDC
Verizon Wireless
VHA
Videotron
Viettel
Vimpelcom
VIPNet
Viva
Viva Bahrain
Viva Cell-MTS
Vivid Wireless
Vivo
Vodacom
Vodafone
Vodafone NZ
Vodafone Portugal
Vodafone Qatar
Vox
Walmart
WBS
Where.com
Wind
Wind Mobile
Woosh
XL Axiata
Xplorenet
Yahoo!
Yellow Pages
Yelp
Yoigo
Yota
Zagat
ZAIN
Ziggo4

Organisations Mentioned
Columbia University
Gartner
In-Location Alliance
MIT (Massachusetts Institute of Technology)
New York University
Panhandle Telephone Co-op
Public Service Wireless 

 

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