The Mobile Device Management (MDM) market has gone through major changes and looks poised to enter into a rapid growth stage in the coming years.
Many vendors now offer holistic MDM portfolio that rope in configuration and diagnostics, end-to-end security, software management, and policy management. These newer solutions offer opportunities to increase revenues, reduce OpEx and build strong brand image.
Our brand new report focuses primarily on operator and device manufacturer centric MDM market and how these players are leveraging MDM to enable their strategies and business models.
It provides an overview of the MDM market, including market drivers, impediments to MDM adoption, geographical differences, and market size data and operator strategies. It describes issues, trends and market forecasts for MDM from 2010-2015.
The report also seeks to dispel the hype and confusion surrounding MDM by describing the technology itself, its characteristics and its compatibility with existing infrastructure along with market dynamics, vendor statistics and its revenue generating potential.
MDM is the process of monitoring, controlling, configuring and updating the device software and hardware over the air (OTA) in an automated fashion. MDM comprises standards compliant server component that sends out the management commands to the client installed on mobile devices.
MDM is an emerging market, with many niche vendors offering point solutions in form of MDM servers, applications and clients to mobile operators, device manufacturers and enterprise customers.
In developed markets, operators are using proprietary and simple MDM solutions for bug fixing, provisioning and configuring. As they are moving towards integrated MDM solutions, they are realising that deploying device management services for a wide range of handsets across markets is complex. In developing markets, many countries, such as India, lack substantial smartphone penetration to justify the need for comprehensive MDM solutions.
However, in order to gain competitive advantage and master the value discipline of operational excellence, many operators are formulating emergent strategies to take advantage of the OpEx saving opportunities offered by MDM. In terms of devices managed, the size of the MDM market is expected to grow up to $9 billion by 2015.
This includes both the enterprise and operator/device manufacturer centric markets.
Questions answered by the report
• How will MDM play a key role in mobile 2.0 applications development?
• What are the advances in the MDM arena? Is it necessary for FOTA to be merged with SCOTA?
• What are the standardisation initiatives taken by players in the MDM market?
• Is MDM costly and complex to deploy?
• Which solutions can deliver comprehensive security to support new offerings?
• What are the smartphone support costs?
• What are the MDM business models?
• What is the impact of device management on usability and churn reduction?
• What is the business case for MDM and what are the ROI and payback periods associated with the technology?
• What are the advantages and disadvantages of MDM?
• What are the strategies of the top vendors in MDM domain?
• What are the strategies of the top handset vendors and operators in MDM?
• How widely MSM will it be adopted by operators and by when? The report offers subscriber forecasts 2009/2010-2014/2015 by regions i.e. Europe, North America, Asia Pacific, Latin America, Africa and the Middle East.
• How operators are integrating MDM along with device security to increase profitability and support new services?
• Will MDM help operators to reduce their OpEx?
• Can operators leverage MDM solutions to enable their business strategies and business model?
You can stay ahead by ordering this report today.
Visiongain believes that the MDM market has tremendous potential and is going to become a de-facto technology as operators move towards LTE and WiMax.
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
Table of Contents
E.1. Growing Interest in Mobile Device Management
E.2 Need for Standardisation in MDM Arena
E.3 MDM Market Realities
E.4 Integrated and Robust MDM Solutions appearing on the Market
E.5 MDM for Newer Forms of Devices
E.6 Mobile Software Management becoming a Central Theme for end-to-end Device Management
E.7 SaaS (Software as a Service) offerings for MDM on the Rise
E.8 MDM Market Forecast
E.9 Points Emerged from the Research
1.1 What is MDM?
1.2 How OTA Works?
1.3 Three Layers of MDM
1.3.2 Intelligence layer
1.4 Evolution of Device Management
1.5 Driving and Resisting Forces for Advanced Mobile Device and Software Management
1.6 Aim of the Report
1.6.1 Questions Answered by the Report
1.7 Report Structure
1.8 Report Scope
Chapter 2: Analysing MDM
2.1 Standards Based approach to MDM
2.1.1 What is the difference between OMA CP and OMA DM?
2.2 Device Management Applications
2.2.1 Configuration/Provisioning Management
2.2.2 Diagnostic Management
2.2.3 Security Management
184.108.40.206 Why is Security becoming a strategic issue for operators?
220.127.116.11.1 Rise in Stolen handsets
18.104.22.168.2 Increase in Malware, Virus and Spyware on Smartphones
2.2.4 FOTA: Firmware Update over the Air
22.214.171.124 Shortcomings of FOTA
2.2.5 Mobile Software Management (MSM)
126.96.36.199 SCOTA: Update software
188.8.131.52 How the Market for MSM evolved?
184.108.40.206 Benefits of MSM for Operators
220.127.116.11.1 Have Greater Control over the Handset’s Software Assets
18.104.22.168 Benefit of MSM for Service and Content Providers
22.214.171.124 Barriers to MSM
2.3 MDM Solutions for the Enterprises
2.3.1 Security Needs of Enterprises
2.3.2 MSM Needs of Enterprises
Chapter 3: MDM Vendors and their Product Portfolio
3.1 The Market Dynamics
3.1.1 Start-ups, Acquisitions and Mergers and Exits
3.1.2 Product Consolidation
3.1.3 Business Opportunities for MDM Vendors
3.2 MDM Value Chain
3.2.1 MDM Market Segmentation
126.96.36.199 Enterprise MDM Market
188.8.131.52 Operator/OEM market
3.2.2 Enterprise Vs Consumer Focused MDM
3.3 MDM Vendors: Operators and Device Manufacturers Centric Market
3.3.1 Red Bend
184.108.40.206 Red Bend’s Customers
220.127.116.11 Red Bend’s Strategy
18.104.22.168 InnoPath’s Product Portfolio
22.214.171.124 InnoPath’s Customers
126.96.36.199 Mformation’s Customers
188.8.131.52 Mformation’s Strategy and Vision
3.3.4 Odyssey Software
184.108.40.206 HP’s MDM Client Solution
220.127.116.11 HP’s MDM Server Side Solution
18.104.22.168 HP’s Strategies
22.214.171.124 HP’s Customers
3.3.7 SmithMicro Software
3.3.10 Alcatel Lucent
3.3.12 Nokia Siemens Networks
3.3.14 Invigo 62
3.3.15 Fine Point (Pervenio)
3.3.17 Odyssey Software
3.4 System Integrators and Resellers
3.5 Enterprise MDM Vendors
3.5.1 Sybase iAnywhere
3.5.2 Sparus Software
3.5.7 Mobi DM
3.5.8 RIM Enterprise Server
3.5.20 Trust Digital
3.5.22 Good Technology
3.6 Challenges facing MDM vendors
3.6.1 MDM Stakeholder Analysis
Chapter 4: MDM Business Case for Operators and Device Manufacturers (2010 onwards)
4.1.1 Life Cycle Stage of MDM in Operator Market
4.1.2 Operator Benefits from Integrated MDM
126.96.36.199 Use MDM as a tool to minimise manual work for end-users
188.8.131.52 Lower TCO
184.108.40.206 Increase Data Service Adoption
220.127.116.11 Seamlessly integrate existing networks and back-office infrastructure
18.104.22.168 Offer Cost-effective front-line customer care
22.214.171.124 Generate Market Intelligence for Targeted Services
126.96.36.199 Make the most of Existing and New Mobile Devices
188.8.131.52 Use MDM to Reach to Enterprise Customers
184.108.40.206 Reduce OpEx
220.127.116.11 Use Security to boosts consumer confidence
18.104.22.168 Reduce Churn Rate
4.1.3 Strategic Drivers for MDM Deployment
22.214.171.124 Mobile Devices are becoming Complex
126.96.36.199 Application Download in Increasing by operating system type
188.8.131.52 Customisation and personalisation resulting in flexible and complex software environment
184.108.40.206 Proliferation on Smartphones and Operating Systems
220.127.116.11 Urgency to Improve Brand Image
18.104.22.168 Operations and support costs are increasing faster than revenues
4.1.4 Operator Strategies
22.214.171.124 Mastering the value discipline of Customer Intimacy
126.96.36.199 Operational Excellence
4.1.5 Barriers to MDM Implementation in the Operator Market
188.8.131.52 Longevity of legacy terminals
184.108.40.206 Penetration of FOTA handsets
220.127.116.11 Barriers in FOTA Implementation
18.104.22.168 Installed base of 3G Handsets
22.214.171.124 Delivering Handset Updates on Time
4.1.6 Operator Case Studies
126.96.36.199 A US Carrier
4.2 Device Manufacturers
4.2.1 Challenges facing Device Manufacturers
188.8.131.52 Delivering Defect Free Devices
184.108.40.206 Recall costs are costing the Vendors billions and will continue to rise
220.127.116.11 Building Device Specific Clients
18.104.22.168 How to reduce the cost of software in the handset?
22.214.171.124 Does SCOTA provide any cost savings to Device Manufacturers?
4.2.2 Device Manufacturer Strategies
126.96.36.199 Sony Ericsson
4.2.3 Devices that Support OMA-DM
4.2.4 Device Manufacturer Benefits from MDM
188.8.131.52 Offer Slimmed Down Devices with Lower 184.108.40.206 Achieve Faster Time to Market
220.127.116.11 Offer Greater Flexibility to Customers with range of Application Choices
Chapter 5: MDM Business Case for Enterprises
5.1 MDM Benefits to Enterprises
5.1.1 Manage devices from multiple vendors and carriers
5.1.2 Manage multiple user configurations and profiles
5.1.3 Synchronise data, files and applications
5.1.4 Deploy software updates
5.1.5 Mitigate risk by securing remote devices with kill or lock functions
5.2 Enterprises Strategies
5.2.1 What is a Good Enterprise MDM Solution?
5.3 Challenges in Enterprise MDM
5.4 Vendor Positioning in the Enterprise MDM Market
5.5 Revenue Forecast
5.6.1 iPhone for Enterprises
5.7 How does Enterprise MDM differ from Operator MDM?
5.7.2 Big vendors dominate the Enterprise market compared to small MDM vendors
5.7.3 Enterprises prefer to deploy hosted MDM
Chapter 6: Markets and Statistics
6.1 Revenue Forecast
6.2 MDM Market Analysis
6.2.3 Western Europe
6.2.4 APAC (Excluding Japan)
6.2.6 MDM Market Share by Geography
6.3 Operator Deployment Forecast
6.4 MDM Client Market
6.5 MDM Server/ Applications Market
6.6 Market Trends
6.6.1 Revertible Updating
6.6.2 MDM for 4G Devices
6.6.3 MDM for Machine-to-Machine (M2M)
6.6.4 MDM Solutions for Converged Devices
6.6.5 SaaS-Based MDM Offerings Grow in Importance
6.6.6 Market for Security Management
Chapter 7: Conclusion
7.1 Two Distinct MDM Markets
7.1.1 The Enterprise MDM Market
7.1.2 Operator/OEM Centric MDM Market
7.2 Hosted MDM
7.3 Market Consolidation
7.4 Future of MDM
7.5.1 Success Strategies for MDM Vendors
7.5.2 MDM Success Strategies for Operators
Appendix A – About Visiongain
Appendix B – Customer Feedback Form
Giesecke & Devrient
NTT DoCoMo, Japan
Open Mobile Alliance
Smith Micro Software Inc