The Mobile Device Management (MDM) market has gone through major changes and looks poised to enter into a rapid growth stage in the coming years.
Many vendors now offer holistic MDM portfolio that rope in configuration and diagnostics, end-to-end security, software management, and policy management. These newer solutions offer opportunities to increase revenues, reduce OpEx and build strong brand image.
Our brand new report focuses primarily on operator and device manufacturer centric MDM market and how these players are leveraging MDM to enable their strategies and business models.
It provides an overview of the MDM market, including market drivers, impediments to MDM adoption, geographical differences, and market size data and operator strategies. It describes issues, trends and market forecasts for MDM from 2010-2015.
The report also seeks to dispel the hype and confusion surrounding MDM by describing the technology itself, its characteristics and its compatibility with existing infrastructure along with market dynamics, vendor statistics and its revenue generating potential.
MDM is the process of monitoring, controlling, configuring and updating the device software and hardware over the air (OTA) in an automated fashion. MDM comprises standards compliant server component that sends out the management commands to the client installed on mobile devices.
MDM is an emerging market, with many niche vendors offering point solutions in form of MDM servers, applications and clients to mobile operators, device manufacturers and enterprise customers.
In developed markets, operators are using proprietary and simple MDM solutions for bug fixing, provisioning and configuring. As they are moving towards integrated MDM solutions, they are realising that deploying device management services for a wide range of handsets across markets is complex. In developing markets, many countries, such as India, lack substantial smartphone penetration to justify the need for comprehensive MDM solutions.
However, in order to gain competitive advantage and master the value discipline of operational excellence, many operators are formulating emergent strategies to take advantage of the OpEx saving opportunities offered by MDM. In terms of devices managed, the size of the MDM market is expected to grow up to $9 billion by 2015.
This includes both the enterprise and operator/device manufacturer centric markets.
Questions answered by the report
• How will MDM play a key role in mobile 2.0 applications development?
• What are the advances in the MDM arena? Is it necessary for FOTA to be merged with SCOTA?
• What are the standardisation initiatives taken by players in the MDM market?
• Is MDM costly and complex to deploy?
• Which solutions can deliver comprehensive security to support new offerings?
• What are the smartphone support costs?
• What are the MDM business models?
• What is the impact of device management on usability and churn reduction?
• What is the business case for MDM and what are the ROI and payback periods associated with the technology?
• What are the advantages and disadvantages of MDM?
• What are the strategies of the top vendors in MDM domain?
• What are the strategies of the top handset vendors and operators in MDM?
• How widely MSM will it be adopted by operators and by when? The report offers subscriber forecasts 2009/2010-2014/2015 by regions i.e. Europe, North America, Asia Pacific, Latin America, Africa and the Middle East.
• How operators are integrating MDM along with device security to increase profitability and support new services?
• Will MDM help operators to reduce their OpEx?
• Can operators leverage MDM solutions to enable their business strategies and business model?
You can stay ahead by ordering this report today.
Visiongain believes that the MDM market has tremendous potential and is going to become a de-facto technology as operators move towards LTE and WiMax.
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
Table of Contents
E.1. Growing Interest in Mobile Device Management
E.2 Need for Standardisation in MDM Arena
E.3 MDM Market Realities
E.4 Integrated and Robust MDM Solutions appearing on the Market
E.5 MDM for Newer Forms of Devices
E.6 Mobile Software Management becoming a Central Theme for end-to-end Device Management
E.7 SaaS (Software as a Service) offerings for MDM on the Rise
E.8 MDM Market Forecast
E.9 Points Emerged from the Research
1.1 What is MDM?
1.2 How OTA Works?
1.3 Three Layers of MDM
1.3.2 Intelligence layer
1.4 Evolution of Device Management
1.5 Driving and Resisting Forces for Advanced Mobile Device and Software Management
1.6 Aim of the Report
1.6.1 Questions Answered by the Report
1.7 Report Structure
1.8 Report Scope
Chapter 2: Analysing MDM
2.1 Standards Based approach to MDM
2.1.1 What is the difference between OMA CP and OMA DM?
2.2 Device Management Applications
2.2.1 Configuration/Provisioning Management
2.2.2 Diagnostic Management
2.2.3 Security Management
22.214.171.124 Why is Security becoming a strategic issue for operators?
126.96.36.199.1 Rise in Stolen handsets
188.8.131.52.2 Increase in Malware, Virus and Spyware on Smartphones
2.2.4 FOTA: Firmware Update over the Air
184.108.40.206 Shortcomings of FOTA
2.2.5 Mobile Software Management (MSM)
220.127.116.11 SCOTA: Update software
18.104.22.168 How the Market for MSM evolved?
22.214.171.124 Benefits of MSM for Operators
126.96.36.199.1 Have Greater Control over the Handset’s Software Assets
188.8.131.52 Benefit of MSM for Service and Content Providers
184.108.40.206 Barriers to MSM
2.3 MDM Solutions for the Enterprises
2.3.1 Security Needs of Enterprises
2.3.2 MSM Needs of Enterprises
Chapter 3: MDM Vendors and their Product Portfolio
3.1 The Market Dynamics
3.1.1 Start-ups, Acquisitions and Mergers and Exits
3.1.2 Product Consolidation
3.1.3 Business Opportunities for MDM Vendors
3.2 MDM Value Chain
3.2.1 MDM Market Segmentation
220.127.116.11 Enterprise MDM Market
18.104.22.168 Operator/OEM market
3.2.2 Enterprise Vs Consumer Focused MDM
3.3 MDM Vendors: Operators and Device Manufacturers Centric Market
3.3.1 Red Bend
22.214.171.124 Red Bend’s Customers
126.96.36.199 Red Bend’s Strategy
188.8.131.52 InnoPath’s Product Portfolio
184.108.40.206 InnoPath’s Customers
220.127.116.11 Mformation’s Customers
18.104.22.168 Mformation’s Strategy and Vision
3.3.4 Odyssey Software
22.214.171.124 HP’s MDM Client Solution
126.96.36.199 HP’s MDM Server Side Solution
188.8.131.52 HP’s Strategies
184.108.40.206 HP’s Customers
3.3.7 SmithMicro Software
3.3.10 Alcatel Lucent
3.3.12 Nokia Siemens Networks
3.3.14 Invigo 62
3.3.15 Fine Point (Pervenio)
3.3.17 Odyssey Software
3.4 System Integrators and Resellers
3.5 Enterprise MDM Vendors
3.5.1 Sybase iAnywhere
3.5.2 Sparus Software
3.5.7 Mobi DM
3.5.8 RIM Enterprise Server
3.5.20 Trust Digital
3.5.22 Good Technology
3.6 Challenges facing MDM vendors
3.6.1 MDM Stakeholder Analysis
Chapter 4: MDM Business Case for Operators and Device Manufacturers (2010 onwards)
4.1.1 Life Cycle Stage of MDM in Operator Market
4.1.2 Operator Benefits from Integrated MDM
220.127.116.11 Use MDM as a tool to minimise manual work for end-users
18.104.22.168 Lower TCO
22.214.171.124 Increase Data Service Adoption
126.96.36.199 Seamlessly integrate existing networks and back-office infrastructure
188.8.131.52 Offer Cost-effective front-line customer care
184.108.40.206 Generate Market Intelligence for Targeted Services
220.127.116.11 Make the most of Existing and New Mobile Devices
18.104.22.168 Use MDM to Reach to Enterprise Customers
22.214.171.124 Reduce OpEx
126.96.36.199 Use Security to boosts consumer confidence
188.8.131.52 Reduce Churn Rate
4.1.3 Strategic Drivers for MDM Deployment
184.108.40.206 Mobile Devices are becoming Complex
220.127.116.11 Application Download in Increasing by operating system type
18.104.22.168 Customisation and personalisation resulting in flexible and complex software environment
22.214.171.124 Proliferation on Smartphones and Operating Systems
126.96.36.199 Urgency to Improve Brand Image
188.8.131.52 Operations and support costs are increasing faster than revenues
4.1.4 Operator Strategies
184.108.40.206 Mastering the value discipline of Customer Intimacy
220.127.116.11 Operational Excellence
4.1.5 Barriers to MDM Implementation in the Operator Market
18.104.22.168 Longevity of legacy terminals
22.214.171.124 Penetration of FOTA handsets
126.96.36.199 Barriers in FOTA Implementation
188.8.131.52 Installed base of 3G Handsets
184.108.40.206 Delivering Handset Updates on Time
4.1.6 Operator Case Studies
220.127.116.11 A US Carrier
4.2 Device Manufacturers
4.2.1 Challenges facing Device Manufacturers
18.104.22.168 Delivering Defect Free Devices
22.214.171.124 Recall costs are costing the Vendors billions and will continue to rise
126.96.36.199 Building Device Specific Clients
188.8.131.52 How to reduce the cost of software in the handset?
184.108.40.206 Does SCOTA provide any cost savings to Device Manufacturers?
4.2.2 Device Manufacturer Strategies
220.127.116.11 Sony Ericsson
4.2.3 Devices that Support OMA-DM
4.2.4 Device Manufacturer Benefits from MDM
18.104.22.168 Offer Slimmed Down Devices with Lower 22.214.171.124 Achieve Faster Time to Market
126.96.36.199 Offer Greater Flexibility to Customers with range of Application Choices
Chapter 5: MDM Business Case for Enterprises
5.1 MDM Benefits to Enterprises
5.1.1 Manage devices from multiple vendors and carriers
5.1.2 Manage multiple user configurations and profiles
5.1.3 Synchronise data, files and applications
5.1.4 Deploy software updates
5.1.5 Mitigate risk by securing remote devices with kill or lock functions
5.2 Enterprises Strategies
5.2.1 What is a Good Enterprise MDM Solution?
5.3 Challenges in Enterprise MDM
5.4 Vendor Positioning in the Enterprise MDM Market
5.5 Revenue Forecast
5.6.1 iPhone for Enterprises
5.7 How does Enterprise MDM differ from Operator MDM?
5.7.2 Big vendors dominate the Enterprise market compared to small MDM vendors
5.7.3 Enterprises prefer to deploy hosted MDM
Chapter 6: Markets and Statistics
6.1 Revenue Forecast
6.2 MDM Market Analysis
6.2.3 Western Europe
6.2.4 APAC (Excluding Japan)
6.2.6 MDM Market Share by Geography
6.3 Operator Deployment Forecast
6.4 MDM Client Market
6.5 MDM Server/ Applications Market
6.6 Market Trends
6.6.1 Revertible Updating
6.6.2 MDM for 4G Devices
6.6.3 MDM for Machine-to-Machine (M2M)
6.6.4 MDM Solutions for Converged Devices
6.6.5 SaaS-Based MDM Offerings Grow in Importance
6.6.6 Market for Security Management
Chapter 7: Conclusion
7.1 Two Distinct MDM Markets
7.1.1 The Enterprise MDM Market
7.1.2 Operator/OEM Centric MDM Market
7.2 Hosted MDM
7.3 Market Consolidation
7.4 Future of MDM
7.5.1 Success Strategies for MDM Vendors
7.5.2 MDM Success Strategies for Operators
Appendix A – About Visiongain
Appendix B – Customer Feedback Form
Giesecke & Devrient
NTT DoCoMo, Japan
Open Mobile Alliance
Smith Micro Software Inc