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The MDM Market 2010-2015

The MDM Market 2010-2015

  • Publication date: 11/06/2010
  • Number of Pages: 139
  1. Report Details
  2. Table of Contents
  3. Companies Listed

Report Details

The Mobile Device Management (MDM) market has gone through major changes and looks poised to enter into a rapid growth stage in the coming years.

Many vendors now offer holistic MDM portfolio that rope in configuration and diagnostics, end-to-end security, software management, and policy management. These newer solutions offer opportunities to increase revenues, reduce OpEx and build strong brand image.

Our brand new report focuses primarily on operator and device manufacturer centric MDM market and how these players are leveraging MDM to enable their strategies and business models.

It provides an overview of the MDM market, including market drivers, impediments to MDM adoption, geographical differences, and market size data and operator strategies. It describes issues, trends and market forecasts for MDM from 2010-2015.

The report also seeks to dispel the hype and confusion surrounding MDM by describing the technology itself, its characteristics and its compatibility with existing infrastructure along with market dynamics, vendor statistics and its revenue generating potential.

MDM is the process of monitoring, controlling, configuring and updating the device software and hardware over the air (OTA) in an automated fashion. MDM comprises standards compliant server component that sends out the management commands to the client installed on mobile devices.

MDM is an emerging market, with many niche vendors offering point solutions in form of MDM servers, applications and clients to mobile operators, device manufacturers and enterprise customers.

In developed markets, operators are using proprietary and simple MDM solutions for bug fixing, provisioning and configuring. As they are moving towards integrated MDM solutions, they are realising that deploying device management services for a wide range of handsets across markets is complex. In developing markets, many countries, such as India, lack substantial smartphone penetration to justify the need for comprehensive MDM solutions.

However, in order to gain competitive advantage and master the value discipline of operational excellence, many operators are formulating emergent strategies to take advantage of the OpEx saving opportunities offered by MDM. In terms of devices managed, the size of the MDM market is expected to grow up to $9 billion by 2015.

This includes both the enterprise and operator/device manufacturer centric markets.

Questions answered by the report

• How will MDM play a key role in mobile 2.0 applications development?
• What are the advances in the MDM arena? Is it necessary for FOTA to be merged with SCOTA?
• What are the standardisation initiatives taken by players in the MDM market?
• Is MDM costly and complex to deploy?
• Which solutions can deliver comprehensive security to support new offerings?
• What are the smartphone support costs?
• What are the MDM business models?
• What is the impact of device management on usability and churn reduction?
• What is the business case for MDM and what are the ROI and payback periods associated with the technology?
• What are the advantages and disadvantages of MDM?
• What are the strategies of the top vendors in MDM domain?
• What are the strategies of the top handset vendors and operators in MDM?
• How widely MSM will it be adopted by operators and by when? The report offers subscriber forecasts 2009/2010-2014/2015 by regions i.e. Europe, North America, Asia Pacific, Latin America, Africa and the Middle East.
• How operators are integrating MDM along with device security to increase profitability and support new services?
• Will MDM help operators to reduce their OpEx?
• Can operators leverage MDM solutions to enable their business strategies and business model?

You can stay ahead by ordering this report today.

Visiongain believes that the MDM market has tremendous potential and is going to become a de-facto technology as operators move towards LTE and WiMax.

Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6

Table of Contents

Executive Summary
E.1. Growing Interest in Mobile Device Management
E.2 Need for Standardisation in MDM Arena
E.3 MDM Market Realities
E.4 Integrated and Robust MDM Solutions appearing on the Market
E.5 MDM for Newer Forms of Devices
E.6 Mobile Software Management becoming a Central Theme for end-to-end Device Management
E.7 SaaS (Software as a Service) offerings for MDM on the Rise
E.8 MDM Market Forecast
E.9 Points Emerged from the Research

1.1 What is MDM?
1.2 How OTA Works?
1.3 Three Layers of MDM
1.3.1 Server
1.3.2 Intelligence layer
1.3.3 Applications
1.4 Evolution of Device Management
1.5 Driving and Resisting Forces for Advanced Mobile Device and Software Management
1.6 Aim of the Report
1.6.1 Questions Answered by the Report
1.7 Report Structure
1.8 Report Scope

Chapter 2: Analysing MDM
2.1 Standards Based approach to MDM
2.1.1 What is the difference between OMA CP and OMA DM? OMA-CP OMA-DM
2.2 Device Management Applications
2.2.1 Configuration/Provisioning Management
2.2.2 Diagnostic Management
2.2.3 Security Management Why is Security becoming a strategic issue for operators? Rise in Stolen handsets Increase in Malware, Virus and Spyware on Smartphones
2.2.4 FOTA: Firmware Update over the Air Shortcomings of FOTA
2.2.5 Mobile Software Management (MSM) SCOTA: Update software How the Market for MSM evolved? Benefits of MSM for Operators Have Greater Control over the Handset’s Software Assets Benefit of MSM for Service and Content Providers Barriers to MSM
2.3 MDM Solutions for the Enterprises
2.3.1 Security Needs of Enterprises
2.3.2 MSM Needs of Enterprises

Chapter 3: MDM Vendors and their Product Portfolio
3.1 The Market Dynamics
3.1.1 Start-ups, Acquisitions and Mergers and Exits
3.1.2 Product Consolidation
3.1.3 Business Opportunities for MDM Vendors
3.2 MDM Value Chain
3.2.1 MDM Market Segmentation Enterprise MDM Market Operator/OEM market
3.2.2 Enterprise Vs Consumer Focused MDM
3.3 MDM Vendors: Operators and Device Manufacturers Centric Market
3.3.1 Red Bend Red Bend’s Customers Red Bend’s Strategy
3.3.2 InnoPath InnoPath’s Product Portfolio InnoPath’s Customers
3.3.3 Mformation Mformation’s Customers Mformation’s Strategy and Vision
3.3.4 Odyssey Software
3.3.5 Funambol
3.3.6 HP HP’s MDM Client Solution HP’s MDM Server Side Solution HP’s Strategies HP’s Customers
3.3.7 SmithMicro Software
3.3.8 Sicap
3.3.9 SmartTrust
3.3.10 Alcatel Lucent
3.3.11 MobileThink
3.3.12 Nokia Siemens Networks
3.3.13 Capricode
3.3.14 Invigo 62
3.3.15 Fine Point (Pervenio)
3.3.16 Gemalto
3.3.17 Odyssey Software
3.4 System Integrators and Resellers
3.4.1 Brighpoint
3.5 Enterprise MDM Vendors
3.5.1 Sybase iAnywhere
3.5.2 Sparus Software
3.5.3 MobileIron
3.5.4 FancyFon
3.5.5 Ubitexx
3.5.6 Microsoft
3.5.7 Mobi DM
3.5.8 RIM Enterprise Server
3.5.9 Perlego
3.5.10 iPass
3.3.11 Symentec
3.5.12 Novell
3.5.13 Fromdistance
3.5.14 ITFellas
3.5.15 Lyrix
3.5.16 Soti
3.5.17 CloudSync
3.5.18 Excitor
3.5.19 AirWatch
3.5.20 Trust Digital
3.5.21 Tangoe
3.5.22 Good Technology
3.6 Challenges facing MDM vendors
3.6.1 MDM Stakeholder Analysis

Chapter 4: MDM Business Case for Operators and Device Manufacturers (2010 onwards)
4.1 Operators
4.1.1 Life Cycle Stage of MDM in Operator Market
4.1.2 Operator Benefits from Integrated MDM Use MDM as a tool to minimise manual work for end-users Lower TCO Increase Data Service Adoption Seamlessly integrate existing networks and back-office infrastructure Offer Cost-effective front-line customer care Generate Market Intelligence for Targeted Services Make the most of Existing and New Mobile Devices Use MDM to Reach to Enterprise Customers Reduce OpEx Use Security to boosts consumer confidence Reduce Churn Rate
4.1.3 Strategic Drivers for MDM Deployment Mobile Devices are becoming Complex Application Download in Increasing by operating system type Customisation and personalisation resulting in flexible and complex software environment Proliferation on Smartphones and Operating Systems Urgency to Improve Brand Image Operations and support costs are increasing faster than revenues
4.1.4 Operator Strategies Mastering the value discipline of Customer Intimacy Operational Excellence
4.1.5 Barriers to MDM Implementation in the Operator Market Longevity of legacy terminals Penetration of FOTA handsets Barriers in FOTA Implementation Installed base of 3G Handsets Delivering Handset Updates on Time
4.1.6 Operator Case Studies Vodafone TeliaSonera Telefonica A US Carrier
4.2 Device Manufacturers
4.2.1 Challenges facing Device Manufacturers Delivering Defect Free Devices Recall costs are costing the Vendors billions and will continue to rise Building Device Specific Clients How to reduce the cost of software in the handset? Does SCOTA provide any cost savings to Device Manufacturers?
4.2.2 Device Manufacturer Strategies Nokia LG Sony Ericsson Samsung Motorola Apple
4.2.3 Devices that Support OMA-DM
4.2.4 Device Manufacturer Benefits from MDM Offer Slimmed Down Devices with Lower Achieve Faster Time to Market Offer Greater Flexibility to Customers with range of Application Choices

Chapter 5: MDM Business Case for Enterprises
5.1 MDM Benefits to Enterprises
5.1.1 Manage devices from multiple vendors and carriers
5.1.2 Manage multiple user configurations and profiles
5.1.3 Synchronise data, files and applications
5.1.4 Deploy software updates
5.1.5 Mitigate risk by securing remote devices with kill or lock functions
5.2 Enterprises Strategies
5.2.1 What is a Good Enterprise MDM Solution?
5.3 Challenges in Enterprise MDM
5.4 Vendor Positioning in the Enterprise MDM Market
5.5 Revenue Forecast
5.6.1 iPhone for Enterprises
5.7 How does Enterprise MDM differ from Operator MDM?
5.7.1 Security
5.7.2 Big vendors dominate the Enterprise market compared to small MDM vendors
5.7.3 Enterprises prefer to deploy hosted MDM

Chapter 6: Markets and Statistics
6.1 Revenue Forecast
6.2 MDM Market Analysis
6.2.1 USA
6.2.2 Japan
6.2.3 Western Europe
6.2.4 APAC (Excluding Japan)
6.2.5 India
6.2.6 MDM Market Share by Geography
6.3 Operator Deployment Forecast
6.4 MDM Client Market
6.5 MDM Server/ Applications Market
6.6 Market Trends
6.6.1 Revertible Updating
6.6.2 MDM for 4G Devices
6.6.3 MDM for Machine-to-Machine (M2M)
6.6.4 MDM Solutions for Converged Devices
6.6.5 SaaS-Based MDM Offerings Grow in Importance
6.6.6 Market for Security Management

Chapter 7: Conclusion
7.1 Two Distinct MDM Markets
7.1.1 The Enterprise MDM Market
7.1.2 Operator/OEM Centric MDM Market
7.2 Hosted MDM
7.3 Market Consolidation
7.4 Future of MDM
7.5 Recommendations
7.5.1 Success Strategies for MDM Vendors
7.5.2 MDM Success Strategies for Operators
7.6 Summary

Appendix A – About Visiongain
Appendix B – Customer Feedback Form 

Companies Listed

Alcatel Lucent
Alltel Wireless
Bell Mobility
British Telecom
China Mobile
China Unicom
Fancy Fon
Giesecke & Devrient
Good Technology
IT Fellas
LG Electronics
Mobi DM
Mobile Iron
NTT DoCoMo, Japan
Open Mobile Alliance
Orange, UK
Red Bend
Smith Micro Software Inc
Sony Ericsson
Telit Wireless
Sprint Nextel
Swisscom Mobile
Trust digital
Verizon Wireless


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