London, UK. 11 August 2011. Visiongain’s latest management report “Mobile Payment: Operator Strategies, Opportunities and Challenges Report 2011” examines and analyses the developments in the emerging mobile payments sector. This brand new report provides forecasts of growth, market sizing and analysis for the key regional markets from 2011-2016. The report gives an insight into the strategies of various players that are shaping up the mobile payments ecosystem. Visiongain believes that understanding the competitive landscape and identifying voids is important for any player who wants to maximise their gains in this exciting market.
Visiongain research has shown that as of Q3 2011, there are around 140 million Mobile Payment users. As increasing number of customers gain access to mobile payment systems, the market will grow further. We believe that the global mobile payment market will grow from $150 billion in 2011 to $556 billion in 2016 at a CAGR of 30%. This report provides industry viewpoints, case studies and diverse scenario analysis for anyone interested in gaining an in-depth view of the market.
NFC (Near Field Communications) is emerging as the most popular m- payment technologies so far. Most recently in July 2011, EBay's PayPal introduced NFC service for Samsung’s Nexus S phones based on Google’s Android OS.
The adoption of NFC will continue to gain momentum and visiongain believes that by 2016, 658 million mobile phones will be enabled with NFC. The report focuses on the performance of different mobile payment technologies across the globe and then forecasts regional sales, revenue and market share through to 2016 based on our extensive research.
Major players like Telefonica, Google and Apple have already forayed into mobile payments with trials and testing. By analysing the latest developments, we provide operators insights into the key mobile payment business models, revenue channels and strategies to monetise. From careful analysis, it has been identified that key stakeholders need to be swift in placing infrastructure and building ties with other potential partners.
Mobile Payment market is set to grow and which players will benefit from it will depend on how they position themselves early on in the start-up stage.
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