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PRESS RELEASE

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'The global market for cloud computing will be worth US $82.9 billion in 2016' says latest visiongain report

London, UK. 12 July 2011. Visiongain's latest report examines the fast-growing cloud services market. The report is entitled Cloud: Moving into the Realm of an Essential IT Strategy. The research shows that more than 30% of enterprises worldwide are deploying at least one cloud solution. The report looks at the state of enterprise cloud market and how businesses can leverage cloud services to cut-costs, improve efficiency and drive innovation within their organisation.

The cloud services market is thriving with numerous offerings from a spate of diverse vendors. This dynamic market is quickly maturing and presenting a number of market opportunities for vendors and businesses alike. The broad variety of innovative solutions in software, platforms and infrastructure means that there is a cloud service available for many different business demands, ranging from simple off-site data storage to more complex software development on cloud platforms.

The visiongain report helps businesses find their way around a vast and increasingly populated market by presenting a comprehensive breakdown of the current vendor landscape in the three major cloud services: SaaS (Software-as-a-Service), PaaS (Platform-as-a-Service) and IaaS (Infrastructure-as-a-Service). The research will help businesses better understand the different services on offer and the suitability of the each service type and deployment model to specific business needs. Readers will discover the key drivers and advantages as well as the limitations of cloud infrastructures.

This new visiongain report analyses the current enterprise cloud services markets in North America, Europe, Latin America and the Asia-Pacific region. SaaS services represent the largest share of the cloud services market, representing 69% of all services in 2011. The popularity of SaaS services is driving increased interest in IaaS and PaaS services as businesses become more comfortable with the cloud. Awareness of data protection legislation, terms and conditions of SLA (Service Level Agreements) and a better understanding of the nature of cloud services is shaping the cloud ecosystem and paving the way for market consolidation. This report offers an overview of the key players in the different cloud submarkets and their service offerings.

The report gives a holistic view of cloud computing and its relevance to the business segment, with a critical analysis of how companies can effectively leverage the cloud to best suit their needs. The report looks at established, emerging and innovating vendors, their different offerings and the current and future value of the cloud market on a global and regional level.

For further information on this report visit http://www.visiongain.com/Report/643/Cloud-Moving-into-the-Realm-of-an-Essential-IT-Strategy

Or contact:
Sara Peerun
Email: Sara.peerun@visiongainglobal.com
Tel: +44 020 7336 6100

ENDS

Notes for Editors

If you are interested in a more detailed overview of this report, please send an e-mail to sara.peerun@visiongainglobal.com or call her on +44 (0) 207 336 6100

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on. 

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