1. Executive Summary
1.1 Vast Potential for LBS Driven by Smartphone & Social Media
1.2 There are Challenges in Monetizing LBS
1.3 Read How LTE will Transform LBS as a Concept
1.4 There Will be Considerable Future LBS Opportunities
1.5 The Key Points Emerged from this Research: Smartphone Sales Growing by Nearly 20% CAGR
1.6 The Aims of the Report
1.7 Questions Answered by the Report: Where are the Real Opportunities?
1.8 The Structure of the Report
1.9 Methodology
2. Introduction to Location Based Services
2.1 Definition and Recent History of Location Based Services
2.2 Mobile Local Search
2.3 LBS: Main Categories of Enabling Technology
2.4 What are the Applications and Uses for LBS?
2.5 How Does LBS Work?
2.5.1 The Essential Components for LBS Success
2.6 Smartphone and Tablet Sales- Defining the LBS Installed Base
2.7 LBS Milestones Achieve in 2011
2.7.1 Which LBS Milestones were Achieved in Q1 2011?
2.7.2 What LBS Milestones were Attained in Q2 2011?
2.7.3 What Advances were made with LBS in Q3 2011?
2.7.4 How Did LBS Progress in Q4 2011?
3. Global Location Based Services Forecasts and Projections 2012-2017
3.1 Global Location Based Services Revenue Forecast 2012-2017
3.2 Global Location Based Services Subscriber Forecast 2012-2017
3.3 Global Mobile Advertising Revenues Forecast by Type 2012-2017
4. Regional Location Based Services Forecasts 2012-2017
4.1 Regional Location Based Services Revenue Forecast 2012-2017
4.2 Regional Location Based Services Subscriber Forecast 2012-2017
4.3 Regional Location Based Mobile Advertising Revenue Forecast 2012-2017
4.4 North America Location Based Services Forecast 2012-2017
4.4.1 Neustar and North American Operators to Enable Mobile Location-Based Services and Privacy Protections
4.4.2 North America Location Based Service Revenue Forecast 2012-2017 to Grow With 27.3% CAGR
4.4.3 North America Location Based Service Subscriber Forecast 2012-2017
4.3.4 North America Location Based Mobile Advertising Revenue Forecast 2012-2017
4.4 Latin America Location Based Services Forecast 2012-2017
4.4.1 Latin America Location Based Services Revenue Forecast 2012-2017 Will Reach $1.7bn in 2017
4.4.2 Latin America Location Based Services Subscriber Forecast 2012-2017 to reach 427 Million in 2017
4.4.3 Latin America Location Based Mobile Advertising Revenue Forecast 2012-2017
4.5 Europe Location Based Services Forecasts 2012-2017
4.5.1 What Will be the Impact of Intersec Releasing a New Version of IGLOO?
4.5.2 European Location Based Service Revenue Forecast 2012-2017
4.5.3 European Location Based Service Subscriber Forecast 2012-2017
4.5.4 Europe Location Based Advertising Revenue Forecast 2012-2017
4.5.5 Visiongain Predicts European Location Based Service Revenue Will Overtake Traditional Mobile Advertising in 2015
4.6 Asia Pacific Location Based Services Forecast 2012-2017
4.6.1 Read Why Asia Plans to Champion Indoor LBS Accuracy
4.6.2 Asia Pacific Location Based Services Revenue Forecast 2012-2017
4.6.3 Asia Pacific Location Based Services Subscriber Forecast 2012-2017 Will Grow With 24.7% CAGR
4.6.4 Asia Pacific Location Based Mobile Advertising Revenue Forecast 2012-2017
4.7 Middle East and Africa Location Based Services Forecasts 2012-2017
4.7.1 Middle East and Africa Location Based Services Revenue Forecasts 2012-2017 Will Reach $1.6bn in 2017
4.7.2 Middle East and Africa Location Based Services Subscriber Forecast 2012-2017
4.7.3 Middle East and Africa Location Based Advertising Revenue Forecast 2012-2017
5. Current LBS Market Analysis
5.1 How Will Growth of Apps Affect LBS?
5.1.1 Understanding the LBS Application Ecosystem
5.2 Read About the Uses for LBS - Consumer vs. Enterprise
5.3 The Consumer LBS Value Chain
5.4 Location Based Media
5.5 The Importance of Global Mobile Advertising Market
5.5.1 Global Mobile Advertising Revenue Forecast 2012-2017
5.5.2 Will LBS Transform the Mobile Advertising Industry?
5.5.3 Location Based Advertising Push vs. Pull
5.5.4 What Will be the Potential Impact of LBA?
5.6 Mobile Local Search to Reap Greatest Revenues?
5.6.1 How to Monetise Mobile Local Search?
5.6.2 What are the Best Mobile Local Search Business Models?
5.6.2.1 Caller Pays Model
5.6.2.2 Advertiser Pays Model
5.6.2.3 Hybrid Model
5.6.3 Summary and Analysis of Mobile Local Search Business Models
5.7 Geo Fencing - Location Based Marketing
5.7.1 Geo Fencing - Other Potential Uses
5.8 Understanding Current LBS Content and Application Market Opportunities
5.8.1 How to Monetise Location Based Apps
5.9 LBS for Enterprise - A Better Opportunity for Monetisation?
5.10 Monetising Strategy - How Can Carriers Turn LBS into Revenue?
5.10.1 Can 4G Create Better Carrier Opportunities in LBS?
5.11 How Can Carriers Monetise LBS?
5.11.1 Learn How Privacy and Fraud Issues Hamper Carrier Benefits
5.11.2 How the Revenue Share Model is Preventing Carrier Involvement
5.11.3 How are Operators Becoming Essential Players in the LBS Market?
5.11.4 Operators Able to use Customer Segmentation for LBS
5.12 Read About How LTE will Transform LBS
5.12.1 Learn About Key Markets for LTE and LBS Potential
6. Leading Companies in the Location Based Services Market
6.1 Foursquare
6.1.1 Foursquare History and Recent Developments
6.1.2 How is Foursquare being Monetised?
6.2 TomTom
6.2.1 Read About TomTom's Recent Developments
6.2.3 TomTom Navigator
6.2.4 TomTom for Android
6.2.5 TomTom Revenue Forecasts 2010 - 2012
6.2.5.1 Analysing the TomTom Business Model
6.3 Google Latitude
6.3.1 How is Google Latitude being Monetised?
6.4 Badoo
6.4.1 How is Badoo being Monetised?
6.5 Location Based Games Developers - Grey Area
6.5.1 Recommendations for Improving Location Based Gaming Opportunities
7. Expert Opinion
7.1 Sense Networks Company History
7.2 Interview with Sense Networks
7.2.1 Understanding the Sense Networks Business Model
7.2.2 What Will be the Impact of Targeted LBA on Sales and Revenues?
7.2.3 Learn About the Privacy Issues with Data Collection
7.2.4 Opt-in Vs. Opt-Out - are There Enough Subscribers?
7.2.5 Will the Overly Cautious Consumer be a Barrier to Success?
7.2.6 Mobile Devices: are Tablets as Significant as Smartphones?
7.2.7 Will Technological Advances Improve LBS & LBA?
7.2.8 Location Based Advertising vs. Traditional Mobile Advertising
7.2.9 Data Collection and Potential Alternative Uses and Applications
7.2.10 Global Scope - Which Key Geographical Regions will Have Uptake of the Technology?
8. SWOT Analysis of the Location Based Services Market
9. Recommendations and Conclusion
9.1 Who will Emerge as the leader In the LBS Market?
9.2 Visiongain's Recommendations for Operator Success
9.2.1 Recommendations for Operator Entry into the LBS Market
9.3 What are the Barriers to LBS Success?
9.4 What is Driving for LBS Success?
9.5 Key Points and Forecasts Revealed in the Report
9.6 Concluding Statement
10. Glossary
List Of Tables
Table 1.1: Key Points Emerged from this Research 2012-2017 (Region, Market, 2012, 2017, CAGR %)
Table 2.1: Main Enabling Technologies for Location Based Services
Table 2.3: LBS Essential Components Detailed
Table 2.6: Global Smartphone Sales Forecast 2012-2017 (Billions, AGR %, CAGR %)
Table 2.8: Global Tablet Sales Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 2.10: Global Total Combined Smartphone and Tablet Sales Forecast 2012-2017 (Billions, AGR %, CAGR %)
Table 2.12: Global Foursquare Check Ins 2010-2011 (Millions, AGR %)
Table 3.2: Global Location Based Services Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 3.4: Global Location Based Services Subscriber Forecast 2012-2017 (Billions, AGR %, CAGR %)
Table 3.6: Global Location Based Advertising vs. Traditional Mobile Advertising Revenues Forecast 2012 -2017 (US$ Billions, AGR %, CAGR %)
Table 4.2: Regional Location Based Services Revenue Forecasts 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.4: Regional Location Based Service Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.6: Regional Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$, AGR %, CAGR %)
Table 4.8: North America Location Based Service Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.10: North America Location Based Service Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.12: North America Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.15: Latin America Location Based Services Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.17: Latin America Location Based Services Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.19: Latin America Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.22: European Location Based Service Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.24: European Location Based Service Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.26: Europe Location Based Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.29: Asia Pacific Location Based Services Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.31: Asia Pacific Location Based Services Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.33: Asia Pacific Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.36: Middle East and Africa Location Based Services Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 4.38: Middle East and Africa Location Based Services Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 4.40: Middle East and Africa Location Based Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 5.5: Global Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions, AGR %, CAGR %)
Table 5.8: Global Apple App Developer Revenue Forecast 2010-2012 (US$ Billions)
Table 5.9: Routes to Monetisation of LBS Apps
Table 5.11: 4G vs. 3G for LBS (Device, Current 3G Example, 4G Potential)
Table 5.12: Global LTE Roll Out Schedule (Country, Operator, Launch Date)
Table 6.2: Global Foursquare Subscriber Forecast 2012-2017 (Millions, AGR %, CAGR %)
Table 6.4: Global Foursquare Check Ins Forecast 2012-2017 (Billions, AGR %, CAGR %)
Table 6.6: TomTom for Android Key Features
Table 6.8: Global TomTom Revenue Forecast 2010 - 2012 (US$ Billions, AGR %, CAGR %)
Table 7.1: Sense Networks Product Portfolio
Table 9.1: Key Points Emerged from this Research 2012-2017 (Region, Market, 2012, 2017, CAGR %)
List of Charts
Chart 2.5: Global Smartphone Sales Forecast 2012-2017 (Billions)
Chart 2.7: Global Tablet Sales Forecast 2012-2017 (Millions)
Chart 2.9: Global Total Combined Smartphone and Tablet Sales Forecast 2012-2017 (Billions)
Chart 2.11: Global Foursquare Check Ins 2010-2011 (Millions)
Chart 3.1: Global Location Based Services Revenue Forecast 2012-2017 (US$ Billions)
Chart 3.3: Global Location Based Services Subscriber Forecast 2012-2017 (Billions)
Chart 3.5: Global Location Based Advertising vs. Traditional Mobile Advertising Revenues Forecast 2012 -2017 (US$ Billions)
Chart 3.7: Global Location Based Advertising vs. Traditional Mobile Advertising Revenue Share as a % based 2012-2017 (%)
Chart 4.1: Regional Location Based Services Revenue Forecasts 2012-2017 (US$ Billions)
Chart 4.3: Regional Location Based Service Subscriber Forecast 2012-2017 (Millions)
Chart 4.5: Regional Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.7: North America Location Based Service Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.9: North America Location Based Service Subscriber Forecast 2012-2017 (Millions)
Chart 4.11: North America Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.13: North America Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.14: Latin America Location Based Services Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.16: Latin America Location Based Services Subscriber Forecast 2012-2017 (Millions)
Chart 4.18: Latin America Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.20: Latin America Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.21: European Location Based Service Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.23: European Location Based Service Subscriber Forecast 2012-2017 (Millions)
Chart 4.25: European Location Based Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.27: European Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.28: Asia Pacific Location Based Services Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.30: Asia Pacific Location Based Services Subscriber Forecast 2012-2017 (Millions)
Chart 4.32: Asia Pacific Location Based Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.34: Asia Pacific Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.35: Middle East and Africa Location Based Services Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.37: Middle East and Africa Location Based Services Subscriber Forecast 2012-2017 (Millions)
Chart 4.39: Middle East and Africa Location Based Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 4.41: Middle East and Africa Location Based Advertising vs. Traditional Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 5.4: Global Mobile Advertising Revenue Forecast 2012-2017 (US$ Billions)
Chart 5.7: Global Apple App Developer Revenue Forecast 2010-2012 (US$ Billions)
Chart 6.1: Global Foursquare Subscriber Forecast 2012-2017 (Millions)
Chart 6.3: Global Foursquare Check Ins Forecast 2012-2017 (Billions)
Chart 6.5: Global Foursquare Check Ins by Location 2012 (%)
Chart 6.7: Global TomTom Revenue Forecast 2010 - 2012 (US$ Billions)
Chart 6.9: Global TomTom Regional Revenue Share Model 2012 (%)
Chart 6.10: Global TomTom Revenues by Business Division 2012 (%, Consumer, Automotive, Licensing, Business Solutions)
Chart 6.11: Global TomTom Revenue Share by Sales Type 2012 (%, Hardware, Contents & Services)
List of Figures
Figure 2.2: LBS Technologies and How They Interrelate
Figure 2.4: LBS Essential Component Infographic
Figure 5.1: LBS App Ecosystem Infographic
Figure 5.2: Consumer Vs Enterprise Uses for LBS
Figure 5.3: Consumer LBS Value Chain
Figure 5.6: Benefits of Location Based Advertising Infographic
Figure 5.10: Potential LBS Enterprise Benefits
Figure 8.1: Location Based Services SWOT Analysis