Retaining and Building Customer Base in Times of Economic Turbulence
With price wars ongoing, revenues dwindling, and an industry leaning towards fixed-mobile convergence in many markets, what can operators do to stay ahead of the curve?
Multi play packages are emerging as a dominant strategy in markets across the globe, as their promises of convergence, personalisation, ease of use, financial savings, and unified billing prove increasingly attractive to customers in a competitive market. Quadruple play - the bundling of broadband, television, fixed-line and mobile telephony, enlisted from a single service provider - is the commercial zenith that telcos and cablecos are building towards.
Visiongain's report demonstrates through case studies and investigation of the world's major markets how quad play strategy has substantial impact on church reduction, ARPU growth, and competitive advantage. Over the report's five year forecast period (2011-2016), early and effective multi play positioning will separate dominant telcos from the rest of the pack, determining who will sustain growth in a competitive global market characterised by frugal customers with high expectations.
In changing economic times, customer loyalty is the product of inexpensive, easy-to-use multimedia services. Operators will make their mark by forging partnerships, heeding customer usage surveys, expanding their value-added services, and adopting cost-effective multi play strategies. These are the building blocks of a market that visiongain values at US $125.3 billion globally, with prospects of steady and considerable growth over the forecast period.
Sizing up Existing Offerings
Visiongain's Quad Play Report provides close, detailed analysis of four companies' multi play offerings: América Móvil, AT&T, Virgin, and SingTel. They operate in different markets, have disparate business structures, and entered quad play at separate junctures. Each of these companies provides a blueprint for successes and potential gains to be made through service bundling, as well as comparative analysis of the most recent pricing structures and offerings.
Global Outlook
Visiongain's reports provide broad, international perspective. It examines quad play's influence and viability in North America, Europe, Asia-Pacific, Latin America, and the Middle-East and North Africa. Through detailed analysis of each market it discerns predominant quad play trends, pricing strategies, prevailing value-added-services, potential for church reduction and revenue growth, individual popularity of quad play features, and forecasts industry growth for regional market segments.
What is Unique about this Report?
Visiongain research presents independent, unbiased, and detailed analysis, presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available.
Who needs to read this report?
• Operators
The positive outcomes of quad play strategy are well-documented and incontestable. Visiongain's research reveals how and why MNOs and MVNOs have used quad play to cement themselves in their respective markets and why moving towards converged solutions is the most economically practicable and intuitive business model from both a consumer and enterprise-oriented standpoint.
• Television Networks
The battle for quad play dominance among industry rivals will be, to a large degree, determined by content. Faced with a few comparably-priced options, the quality of media content (specifically video content) will direct a consumer's choice. Thus, content producers glean better understanding of their output's value and learn how to establish smart, fruitful partnerships in an industry that is reliant upon them for survival.
• Equipment Vendors
The IP Multimedia Subsystem is the future of convergence and convergence is the future of telecommunications. As infrastructure becomes open and standardised across a range of services, support of multimedia telephony and voice call continuity will be an invaluable asset. Manufacturers at the forefront of this transition stand to reap considerable benefits.
• Internet Service Providers
Well-maintained and extensively deployed fibre-optic networks are a tremendous commodity on the quad play market. This report details how infrastructure and range of influence can heavily dictate a company's success in amassing and retaining customers.
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