Report Details
The mobile application ecosystem is changing rapidly in 2011 - how will the market develop to 2016?
Our market focused research shows that the mobile apps market is worth $3.9 billion in 2011. But how will the market evolve over the next five years? This report contains detailed App market forecasts and development models based on our thorough research.
In a market that has been monopolised by Apple since its inception, new and existing competitors are fighting hard with their operating systems, app stores and mobile devices, aiming to increase their market share. We believe intense rivalry in this market will deeply erode Apple's market share by 2016. Fierce competition will also continue to drive extreme changes across the whole smartphone ecosystem. This report is the industry's essential guide to that evolution through to 2016.
Armed with the accurate knowledge of the App market ecosystem, you can position your company strategically and capitalise on the huge growth opportunities that the sector offers from 2011-2016.
Charting the evolution of the ecosystem
Our research shows that mobile app market players should develop certain key strategies to leverage market position over the 2011-2016 forecast periods. Our expert analysis reveals the key monetisation methods for developers, vendors, OTT content providers and mobile network operators.
Mobile Application Ecosystem 2011-2016 report contains over 100 charts, tables and figures analysing the growth of apps market by geographic region, market sector and major player movements.
What is unique about this report?
Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. The mobile app market is a highly dynamic environment, our research analyses key trends and movements, based on statistical analysis.
Who needs to read this report?
• App Developers
Mobile Application Ecosystem 2011-2016 provides informative analysis of the manifold opportunities for software developers in the mobile apps market.
• OS Vendors and App Store Owners
We show which geographic regions will adopt certain mobile OS's, handsets and mobile app category, allowing you to accurately target marketing to key demographics.
• Content Providers
We reveal the key areas of the business utilising over-the-top content in the mobile app environment.
• Service Providers
We show the effects that the growth of the mobile apps ecosystem will have on the ICT industry as a whole. Network operators of all sizes will benefit from this data.
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
Table of Contents
Executive Summary
E1. The Mobile Apps Boom Drives Revenues in the Mobile Sector
E2. Key Challenges for Stakeholders in the Mobile App Ecosystem
E3. Growth Attached to the Smartphone Market and NGN
E4. Trends in the Market are Key to Forecasting the Future Shape of the Ecosystem
Chapter 1: The Mobile App Landscape and Stakeholder Analysis
1.1 Defining the Concept
1.2 The Mobile App Value Chain
1.3 The History of Mobile Apps and App Development
1.4 The Mobile App Development Lifecycle
1.5 Business Case for Mobile Apps
1.6 Key Partners
1.7 Market Drivers and Barriers on the Mobile App Ecosystem
1.7.1 Market Drivers
1.7.2 Market Barriers
1.8 The Aim of this Report
1.9 Key Questions Answered by this Report
1.10 Report Scope
1.11 Smartphone Penetration and Wireless Broadband Availability
1.12 Stakeholders in the Mobile Application Market
Chapter 2: Strategic Analysis of the Global Apps Market
2.1 Analysis of the Market Sector 2011
2.1.1 The Size of the Mobile App Market 2011
2.1.1.1 Mobile App Market Size by Revenue
2.1.1.1.1 Paid vs. Free Apps - Monetisation over Download Numbers
2.1.1.1.2 Analysis of the Difference in App Store's Billed Revenue
2.1.1.1.3 The Freemium Business Model's Effect of Revenue Streams
2.1.1.2 Market Size by Download
2.1.1.3 Market Size by Additional In-App Billed Revenue
2.1.2 Trends Shaping the Mobile App Ecosystem in 2011
2.1.3 Trends Shaping the Future Mobile App Ecosystem 2011-2016
2.2 App Market Size and Analysis by Geographical Region 2011-2016
2.2.1 The Global Market Overview
2.2.2 Global Smartphone Penetration
Chapter 3: Mobile App Geographical Markets Segmentation
3.1 The US Mobile Application Market
3.1.1 US Market Size
3.1.2 US Market Analysis
2.3.1.3 Smartphone Penetration in the US
3.2 The European Mobile Application Market
3.2.1 European Market Size
3.2.2 European Market Analysis
3.2.3 Smartphone Penetration in Europe
3.3 The Asian Mobile Application Market
3.3.1 Asian Market Size
3.3.2 Asian Market Analysis
3.3.2.1 Nokia's Ovi Store Dominates Chinese Market
3.3.3 Smartphone Penetration in Asia
3.4 The Australia and New Zealand Mobile Application Market
3.4.1 Australia and New Zealand Market Size
3.4.2 Australia and New Zealand Market Analysis
3.4.3 Smartphone Penetration in Australia and New Zealand
3.5 The Latin America Mobile Application Market
3.5.1 Latin America Market Size
3.5.2 Latin America Market Analysis
3.5.2.1 Production in Latin America
3.5.3 Smartphone Penetration in Latin America
3.6 The Middle East Mobile Application Market
3.6.1 Middle East Market Size
3.6.2 Middle East Market Analysis
3.6.3 Smartphone Penetration in the Middle East
3.7 The African Mobile Application Market
3.7.1 African Market Size
3.8 The Importance of the BRIC Countries
Chapter 4: App Stores, Mobile Operating Systems and Market Share
4.1 Mobile Operating System Market Share 2011
4.2 Analysis of the Major Mobile App Platforms
4.2.1 Apple iOS
4.2.1.1 The Top Ten Downloaded iOS Apps of All Time
4.2.1.2 iOS as the Original Mobile App Store OS
4.2.2 Google Android
4.2.2.1 Android Smartphones Market Share by OEM
4.2.2.2 Android as a 'Free' OS Model
4.2.2.3 Licensing OS's and its impact OEM's
4.2.2.4 The Android Mobile Apps Ecosystem
4.2.2.5 Key Statistics for the Android Apps Market
4.2.2.6 Key Challenges for Android 2011-2016
4.2.3 RIM Blackberry
4.2.3.1 Highest Ranked Apps for Blackberry Worldwide
4.2.3.2 Key Challenges for RIM's Blackberry OS and App World
4.2.4 Nokia
4.2.4.1 Key Statistics for the Nokia Ovi Store
4.2.4.2 Top 15 Performing Countries for the Nokia Ovi Environment
4.2.4.3 The Top Ten Downloaded Ovi Store Apps of All Time
4.2.5 Symbian
4.3 Mobile App Price Points
4.4 Mobile Gaming by World Region
Chapter 5: Segmenting the Apps Market by Category
5.1 The Leading Heterogeneous Apps by Category
5.2 Games
5.2.1 The True Size of Mobile Social Gaming
5.3 News and Entertainment
5.4 Social Media
5.4.1 Social Gaming
5.5 Productivity and Utilities
5.6 Music
5.7 Medical
Chapter 6: Monetising Opportunities and Growth Prospects
6.1 Developers Monetising Mobile Apps
6.1.1 B2B Sales Model
6.1.2 Freemium Model
6.1.3 Ad-Funded Model
6.2 How Developers can Attract Advertising Revenues
6.3 Opportunities for Mobile Device Vendors
6.4 What is the Impact on Mobile Network Operators?
6.5 What's the Impact on Mobile OS Vendors?
6.6 What is the Impact on App Developers?
6.7 IMS - Will the Mobile App Sector Drive its Proliferation?
6.8 Using Analytics to Gain a Greater Understanding of Customer Behaviour and Preferences
6.8.1 The Spectrum of Mobile Analytics
6.9 Leading the Way with a Superior App Store Experience
Chapter 7: Conclusion
7.1 SWOT Analysis of the Mobile App Ecosystem
7.2 The Evolution of the Mobile App Ecosystem 2011-2016
7.3 The Future of Mobile Apps
7.4 Key Things to Consider When Deploying a Branded Mobile App
7.5 Long-Term Investment vs. Campaign Apps
7.6 Is the User Value Enough?
7.7 Promotion of Apps
Appendix A
About visiongain
Appendix B
Visiongain Report Evaluation Form
Appendix C
Report Methodology
Charts, Tables and Figures:
Fig 1.1 - Flow of Actions in the Creation of Mobile Apps
Figure 1.2 - The Mobile App Ecosystem Value Chain
Figure 1.3 - The Evolution of Wireless Standards
Figure 1.4 - The Mobile App Development Lifecycle Through to Monetisation - Part 1
Figure 1.5 - The Mobile App Development Lifecycle Through to Monetisation - Part 2
Figure 1.6 - The Mobile App Development Lifecycle Through to Monetisation - Part 3
Figure 1.7 - The Mobile App Development Lifecycle Through to Monetisation - Part 4
Chart 1.8 - Revenue Generated by the Mobile App Market 2009-2011
Table 1.9 - Primary Drivers for Growth in the Mobile Application Ecosystem
Table 1.10 - Primary Barriers for Growth in the Mobile Application Ecosystem
Table 1.11 - Stakeholder Analysis for the Global Mobile Application Ecosystem
Table 2.1 - Top Consumer Growth Areas for Mobile Applications in 2011 & 2012
Chart 2.2 - Worldwide Mobile App Revenue 2011-2016
Chart 2.3 - Worldwide App Store Market Share by Revenue 2011-2016
Chart 2.4 - Paid vs. Free Apps for the Top Eight App Stores
Chart 2.5 - Average Price Paid for Paid Apps in the Top Eight App Stores
Table 2.6 - Apple App Store Gains and Losses on the Amount of Billed-at-Sale Revenue
Table 2.7 - Android Market Gains and Losses on the Amount of Billed-at-Sale Revenue
Table 2.8 - Nokia Ovi Store Gains and Losses on the Amount of Billed-at-Sale Revenue
Table 2.9 - Blackberry App World Gains and Losses on the Amount of Billed-at-Sale Revenue
Table 2.10 - Challenges Associated with the Freemium Model
Chart 2.11 - Global Mobile App Market Size by Download 2011-2016
Chart 2.12 - Advertising Revenue vs. In-App Purchases Revenue Sep 2009 - Mar 2011
Chart 2.13 - Advertising Revenue vs. In-App Purchases Revenue 2011 - 2016
Table 2.14 - Key Trends in the Mobile App Market in 2011
Table 2.15 - Key Trends in the Mobile App Market 2011-2016
Chart 2.16 - Apple App Market Share Decreasing by Revenue 2011-2016
Chart 2.17 - Apple App Market Share Decreasing by Revenue 2011-2016
Chart 2.18 - Global Mobile Application Market Share by Geographical Region 2011
Chart 2.19 - Global Mobile Application Market Share by Geographical Region 2016
Chart 2.20 - Global Mobile Application Market Share Evolution 2011-2016
Chart 2.21 - Global Smartphone Penetration vs. Legacy Devices 2011-2016
Chart 2.22 - Global Smartphone Market Size Growth 2011-2016
Chart 3.1 - US Mobile Apps Market Growth vs. Worldwide Market Growth 2011-2016
Chart 3.2 - US Market Share of Global Market 2011
Chart 3.3 - US Market Share of Global Market 2016
Chart 3.4 - US Mobile Apps Market by Vendor OS Market Share Q1 2011
Chart 3.5 - US Smartphone OS Market Share (2011)
Chart 3.6 - US Smartphone Penetration by Demographic Age Group (2011)
Chart 3.7 - European Mobile Apps Market Growth vs. Worldwide Market Growth 2011-2016
Chart 3.8 - European Market Share of Global Market 2011
Chart 3.9 - European Market Share of Global Market 2016
Chart 3.10 - European Mobile Apps Market by Vendor OS Market Share Q1 2011
Chart 3.11 - Asia Pacific Mobile Application Market Size Forecast 2011-2016
Chart 3.12 - Asian Mobile Apps Market Growth vs. Worldwide Market Growth 2011-2016
Chart 3.13 - Asian Market Share of Global Market 2011
Chart 3.14 - Asian Market Share of Global Market 2016
Chart 3.15 - Most Popular App Stores in the Chinese Mobile Market Q1 2011
Chart 3.16 - Smartphone Penetration Rates Forecast for Asia 2011-2016
Chart 3.17 - Australia and New Zealand Mobile Apps Market Growth vs. Worldwide Market Growth 2011-2016
Chart 3.18 - Australia and New Zealand Market Share of Global Market 2011
Chart 3.19 - Australia and New Zealand Market Share of Global Market 2016
Chart 3.20 - Australia and New Zealand Smartphone Penetration vs. Feature Phones Penetration 2011-2016
Chart 3.21 - Latin America Mobile Apps Market Growth vs. Worldwide Market Growth 2011-2016
Chart 3.22 - Latin America Market Share of Global Market 2011
Chart 3.23 - Latin America Market Share of Global Market 2016
Chart 3.24 - Smartphone Penetration in Latin America 2011-2016
Chart 3.25 - Middle East Mobile Apps Market Growth vs. Worldwide Market Growth 2011-2016
Chart 3.26 - Middle East Market Share of Global Market 2011
Chart 3.27 - Middle East Market Share of Global Market 2016
Chart 3.28 - African Apps Market Growth vs. Worldwide Market Growth 2011-2016
Chart 3.29 - African Market Share of Global Market 2011
Chart 3.30 - African Market Share of Global Market 2016
Chart 3.31 - The BRIC Countries Market Statistics 2011
Chart 4.1 - Global Operating System Market Share 2011
Chart 4.2 - Operating System Market Share by World Region 2011
Table 4.3 - Top Ten Apple iOS Free Apps
Table 4.4 - Top Ten Apple iOS Paid Apps
Table 4.5 - Apple App Store Critical Success Factors Analysis
Chart 4.6 - Active Android Devices Worldwide (millions)
Chart 4.7 - Google Android Devices Market Share by OEM (2011)
Chart 4.8 - Top Five Android Devices Being Activated in Q1 2011
Chart 4.9 - Breakdown of Number Apps Available for Purchase in the Android Marketplace 2010-2011 (Free vs. Paid)
Chart 4.10 - Android Apps Downloaded from Android Market 2011-2016
Table 4.11 - Key Challenges for Google Android Going Forward 2011-2016
Table 4.12 - Top Ten Paid Blackberry Apps Q1 2011
Table 4.13 - Top Ten Free Blackberry Apps Q1 2011
Table 4.14 - Key Nokia Ovi Store Statistics Pertaining to Content (Q1 2011)
Table 4.15 - Key Nokia Ovi Store Statistics Pertaining to Device Distribution (Q1 2011)
Table 4.16 - Key Nokia Ovi Store Statistics Pertaining to Markets (Q1 2011)
Fig 4.17 - Top Performing Nokia Countries
Table 4.18 - Top Ten Nokia Ovi Free Apps
Table 4.19 - Top Ten Nokia Ovi Paid Apps
Table 4.20 - Key Steps In Setting Price Points for Mobile Apps
Chart 4.21 - Worldwide Mobile Gamer Concentrations by International Region
Table 5.1 - Top Ten Mobile App Categories
Chart 5.2 - Mobile Social Gamers vs. Traditional Gamer by Age
Chart 5.3 - Mobile Social Gamers vs. Traditional Gamer by Gender
Chart 5.4 - News and Entertainment Average Monthly Spend per User by OS (Q1 2011)
Chart 5.5 - Patent Applications and Confirmations Worldwide for Social Networking Technologies 2003-2010
Chart 5.6 - Productivity and Utilities Average Monthly Spend per User by OS (Q1 2011)
Figure 5.7 - Novartis GIST Calculator Screenshots
Chart 6.1 - Advertising Spend on In-app Adverts 2010-2016
Table 6.2 - Application Analytics Throughout User Journey
Fig 7.1 - SWOT Analysis of the Mobile App Ecosystem 2011-2016
Figure 7.2 - Market Life Cycle vs. other ICT Technologies
Companies Listed
Abbott
Acer
Amethon
Android
Apple
AstraZeneca
AT Internet
Backflip Studios Inc
Bango
BeBuzz
Bump
Buzz
Carrier IQ
China Telecom
Coremetrics
Discussion Works
Distimo
Doodle
Facebook
Flatcracker Software
Flixster
Flurry
GlaxoSmithKline
Google
Halfbrick Studios
HTC
Johnson and Johnson
Joiku Spot
Joint Innovation Lab
LG
Linux
Localytics
Lotus
Merck
Microsoft
Midomi
Mobixy
Motally
Motorola
Neuralitic
Nintendo
Nokia
Novartis
Omniture
OMS
Open Handset Alliance
Opera
Palm
Pandora
Pfizer
Popcap
Poynt Corp
RIM Blackberry
Roche
Rovio
Samsung
Sanofi-aventis
Shazam
Skype
Snaptu
Sony Ericsson
Spice Software
Spotify
Symbian
Telecom New Zealand
The Jared Company
The Weather Channel
The Weather Network
Tradegame
Truecaller
Twitter
Wholesale Applications Community
Windows
Yahoo!
Zokem