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Mobile 2.0 2010-2015

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Publication date: 09/12/2010
Number of Pages: 122

Report Details
Table of Contents
Companies Listed

Report Details

The recent financial downturn had a major impact on the wireless industry. What was the impact of the recession on the Mobile 2.0 value chain?

Social media and Mobile apps are two of the most talked about phenomena of recent times, and yet they are only a small part of what makes up Mobile 2.0. The landscape of wireless communications is changing rapidly and so are the ways in which we communicate with each other. Mobile 2.0 is at the heart of this change. This report offers an insight into what constitutes Mobile 2.0 today and what it will lead to in the future.

This report details how manufacturers, network operators and content vendors can gain access to Mobile 2.0, how to monetise these opportunities and how to prepare themselves for the future of wireless communications.

As Web 2.0 revolutionised the Internet, Mobile 2.0 is poised to do the same to wireless communications. A new set of ideas has come into play rendering the old industry standards defunct. This report provides alternative and emerging strategies to start monetising Mobile 2.0 immediately.

This report gives advice for manufacturers, vendors, advertising departments, operators and every other section of the industry. This report forecasts that in 2015, 327 terabytes of mobile handset data will be downloaded per month. With other projected figures and forecasted data this report is all that is required to fully understand and plan pathways to Mobile 2.0. The report aims:
• To review Mobile 2.0 in such a way as to provide the reader with a sound basis to understand the analysis of the different challenges affecting both hardware vendors and service providers.
• To provide a review of the factors that affect the overall demand for the use of Mobile 2.0 services and their impact on the wireless industry.
• To provide an analysis of the drivers, benefits, and barriers to Mobile 2.0.
• To provide an analysis of the present market for Mobile 2.0 as discussed in this report, and market forecasts to 2015.
• To identify key industry participants, their positioning in the mobile market, and approach to Mobile 2.0.
• To provide strategic recommendations on Mobile 2.0 to companies who are active or who are considering entering into the market including operators and device manufacturers.

Who needs to read this report?

• Mobile/Cellular network operators - Operators can gain further knowledge of the scope of the current market and how best to provide services and products for Mobile 2.0 in order to fully capitalise on potential revenues.
• Mobile handset manufacturers - Companies can consider options of developing their product to maximise desirability for each aspect of Mobile 2.0, to cater for cash conscious and tech savvy aspects and create a product that the consumer both needs and wants.
• Other Sectors - This report also deals with banking, enterprise, Social media, security, marketing and advertising, education and a whole host of sectors who stand to see substantial benefits if they approach the Mobile 2.0 correctly.

Increase your understanding of this exciting market and how to retrieve the vast potential by ordering Mobile 2.0 2010-2015 today

Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6

1. Executive Summary
1.1. Defining Mobile 2.0
1.2. Gateways to Mobile 2.0 - Smartphones
1.3. Necessities - What Mobile 2.0 needs?
1.4. Definitions - What Mobile 2.0 must have?
1.5. Lifecycle stage of Mobile 2.0.
1.6. Current examples - micro blogging
1.7. Current examples - SMS services

2. Introduction
2.1. Origins - Web 2.0
Figure 1.1: Depiction of Web 2.0
2.2. Driving force
2.3. Enabling Technologies
2.4. Defining features - Web site design
2.4.1. SLATES
2.4.1.1. Search
2.4.1.2. Links
2.4.1.3. Authoring
2.4.1.4. Tags
2.4.1.5. Extensions
2.4.1.6. Signals
2.5. Associated terms
2.6. Aims and Focus of this report

3. Gateways to Mobile 2.0
3.1. Smartphones
Chart 3.1: US Smartphone Penetration projections
Chart 3.2.: Comparison on Smartphone and feature phone application and activity popularity, June 2010
3.2. Convergence - Mobile 2.0 vs. Web 2.0
Chart 3.3: Worldwide PC unit shipments, 2008-2010
3.3. Bridging the Web 2.0 - Mobile 2.0 gap
3.4. Mobile 2.0 - future
3.5. Popularity and utilisation
Chart 3.4: Smartphone features utilised within one month, Q1 2010
Chart 3.5: US Smartphone data consumption per subscriber, 2010-2015
Chart 3.6: US data consumption per subscriber, 2010-2015
3.7. Mobile 2.0 driven by gaming?
3.7.1. Naturally Viral - social media and app store connections
3.7.2. Mobile 2.0 pathways - Social Media
3.7.2.1. Facebook Connect
3.7.2.2. OpenSocial
3.7.2.3. Taking it to 2.0
3.7.2.4. How Smartphones can capitalise on Mobile 2.0
3.7.2.5. Platform specific
3.7.2.6. Platforms and Development
3.8. Wi-Fi 2.0
Chart 3.7: Worldwide public Wi-Fi locations, 2006 - Q1 2010
Chart 3.8: Worldwide quarterly growth in public Wi-Fi connections
Chart 3.9: Use of public Wi-Fi, Q1 2010

4. Mobile 2.0 and Social Networking
Chart 4.1: Mobile browser access to social networks (Smartphone vs. feature phone) Jan 2010
Chart 4.2: Number of mobile subscribers accessing Facebook and Twitter, Jan 2009 and Jan 2010
Chart 4.3: Activities performed on Facebook on Smartphones vs. computers, April - May 2010
4.1. Mobile 2.0 - Likely Locations
Chart 4.4: Location and Activity of Smartphone web browsing
Chart 4.5: Expected future media gateways
4.2. Growth of Mobile 2.0 Usage
Chart 4.6: Handset data traffic forecast, 2010-2015
Chart 4.7: Handset data traffic forecast, 2010-2015
4.3. Increased Wi-Fi Usage
Chart 4.8: Devices used to Access Wi-Fi 2010
Chart 4.9: Growth in Wi-Fi Capable Handset Devices, (RIM - Nokia), 2008-2009
4.4. Wi-Fi becoming vital for Mobile 2.0
Chart 4.10: Wi-Fi Capable handsets forecast

5. Mobile 2.0 vs. Web 2.0
5.1. Statistics and market share figures
5.2. By Operating System
Chart 5.1: Smartphone market share by OS, Q2 2010
5.3. By handset manufacturer
Chart 5.2: Smartphone market share by handset manufacturer, Q1 2010
5.4. Smartphones and OS for Mobile 2.0
Chart 5.3: Worldwide Smartphone Operating Systems most used for web browsing, April 2010
5.5. Surviving the Recession
Chart 5.4: Projected Global Smartphone Shipments 2010-2015 (based on +24% CAGR)
5.6. How Popular Will Smartphones Be?
Chart 5.5: Projected Global Mobile Subscribers (in millions)
5.7. Mobile 2.0 - popular browsers
Chart 5.6: Smartphone browser activity, June 2009-July 2010
Table 5.7: Top 10 UK Mobile Internet Sites - 2010
Table 5.8: Minutes spent on social network per day - 2010
Table 5.9: Most popular mobile destinations (US) - 2010

6. Microblogging
6.1. Jaiku
6.2. Twitter
Chart 6.1: Tweet contents
6.3. CellSpin
Table 6.2: CellSpin supported sites

7. Mobile 2.0 Initiatives
7.1. Telco 2.0
7.2. Telco's game plan
7.3. Identified Challenges
7.4. Two-sided Telecoms business model
Figure 7.1: Telco 2.0 Two-Sided telecoms business model
7.5. GSM Association

8. Opera mini use - Charting Mobile 2.0
8.1. 24 hour usage statistics
Table 8.1: Opera Mini use over a 24 hour period
8.2. Indonesia
Table 8.2: Opera mini use in Indonesia, May 2009 - May 2010
Table 8.3: Top sites accessed in Indonesia through Opera mini, May 2009 - May 2010
8.3. Russia
Table 8.4: Opera mini use in Russia, May 2009 - May 2010
Table 8.5: Top sites accessed in Russia through Opera mini, May 2009 - May 2010
8.4. India
Table 8.6: Opera mini use in India, May 2009 - May 2010
Table 8.7: Top sites accessed in India through Opera mini, May 2009 - May 2010
8.5. China
Table 8.8: Opera mini use in China, May 2009 - May 2010
Table 8.9: Top sites accessed in China through Opera mini, May 2009 - May 2010
8.6. Nigeria
Table 8.10: Opera mini use in Nigeria, May 2009 - May 2010
Table 8.11: Top sites accessed in Nigeria through Opera mini, May 2009 - May 2010
8.7. Ukraine
Table 8.12: Opera mini use in Ukraine, May 2009 - May 2010
Table 8.13: Top sites accessed In Ukraine through Opera mini, May 2009 - May 2010
8.8. South Africa
Table 8.14: Opera mini use in South Africa, May 2009 - May 2010
Table 8.15: Top sites accessed in South Africa through Opera mini, May 2009 - May 2010
8.9. United States
Table 8.16: Opera mini use in the US, May 2009 - May 2010
Table 8.17: Top sites accessed in the US through Opera mini, May 2009 - May 2010
8.10. Vietnam
Table 8.18: Opera mini use in Vietnam, May 2009 - May 2010
Table 8.19: Top sites accessed in Vietnam through Opera mini, May 2009 - May 2010
8.11. United Kingdom
Table 8.20: Opera mini use in the UK, May 2009 - May 2010
Table 8.21: Top sites accessed in the UK through Opera mini, May 2009 - May 2010
8.12. Case Study - Latin America
8.12.1. Mobile 2.0 use in depth
8.13. Brazil
Table 8.22: Opera mini use in Brazil, May 2009 - 2010
Table 8.23: Top sites accessed in Brazil through Opera mini, May 2009 - May 2010
8.14. Mexico
Table 8.24: Opera mini use in Mexico, May 2009 - May 2010
Table 8.25: Top sites accessed in Mexico through Opera mini, May 2009 - May 2010
8.15. Argentina
Table 8.26: Opera mini use in Argentina, May 2009 - May 2010
Table 8.27: Top sites accessed in Argentina through Opera mini, May 2009 - May 2010
8.16. Venezuela
Table 8.28: Opera mini use in Venezuela, May 2009 - May 2010
Table 8.29: Top sites accessed in Venezuela through Opera mini, May 2009 - May 2010
8.17. Chile
Table 8.30: Opera mini use in Chile, May 2009 - May 2010
Table 8.31: Top sites accessed in Chile through Opera mini, May 2009 - May 2010
8.18. Columbia
Table 8.32: Opera mini use in Columbia, May 2009 - May 2010
Table 8.33: Top sites accessed in Columbia through Opera mini, May 2009 - May 2010
8.19. Peru
Table 8.34: Opera mini use in Peru, May 2009 - May 2010
Table 8.35: Top sites accessed in Peru through Opera mini, May 2009 - May 2010
8.20. Costa Rica
Table 8.36: Opera mini use in Costa Rica, May 2009 - May 2010
Table 8.37: Top sites accessed in Costa Rica through Opera mini, May 2009 - May 2010
8.21. Ecuador
Table 8.38: Opera mini use in Ecuador, May 2009 - 2010
Table 8.39: Top sites accessed in Ecuador through Opera mini, May 2009 - May 2010
8.22. Honduras
Table 8.40: Opera mini use in Honduras, May 2009 - 2010
Table 8.41: Top sites accessed in Honduras through Opera mini, May 2009 - May 2010
8.23. Case study analysis

9. Industry players
9.1. Application Framework
9.2. Audio
9.3. Community and Social Software
9.4. Content
9.5. Vringo
9.6. Development Platforms
9.7. Education
9.8. Imaging
Table 9.1: ShoZu Compatible sites
9.9. Location-based
9.10. Marketing and Advertising
9.11. Media Sharing
9.12. Messaging
9.13. Mobile Banking
9.14. Mobile Web browsers
Table 9.2: Mobile Web Browsers
9.15. Office
9.16. QR-Codes
Figure 9.3: Sample QR Code
9.17. Search
9.18. Security
9.19. Shopping
9.20. Video
9.21. Voice and VoIP
9.22. Widgets
9.23. Social Media
9.24. Future of Mobile 2.0
9.24.1. Tech forecast

10. Monetising Mobile 2.0
10.1. Apps
Table 10.1: Subscriber activity on mobile phones, April-May 2010
10.2. Application Stores
10.3. How Can Apps Help?
10.4. Enterprise App Stores
10.5. Android Market
Table 10.2: Free Vs Paid Apps in Android Market, August 2010
10.6. Apple iTunes App Store
10.7. BlackBerry App World
10.8. LG Application Store
10.9. Nokia Ovi Store
10.10. Palm Software Store
10.11. Symbian Horizon
10.12. Windows Phone Marketplace
10.13. OS and Application Store Conclusions

11. Recommendations
11.1. For Manufacturers
11.2. For Operators
11.3. For Content Vendors

Companies Listed

23
4shared
ACCESS
AdMob
Adobe
Adplaze
Amazon.com
Android
AOL
Apple
AT&T
Augme.com
BBC
Bebo
BeeTagg
Bling
blip.tv
Blizzardinternet
Blogger
bluAir
BluePulse
Blue vibe
Boingo
box
Buddyping
Buzzd
buzznet
Cellblock
Cellfish
Cellity
Cellity AG
CellSpin
CNN
Coda Research Consultancy
COMOMBO
Compete
comScore
ComVu
CryptoPix
Dada.net
Daem Interactive
Dailymotion
Distimo
divShare
DSNR Media Group
EarthLink
EasyShare
eBay
Emoze
EQO
ESPN
EverNote Corp.
Facebook
faces.com
Fanfou
Flickr
Fonefonics
Fortumo
Foursquare
Frazr
Freewebs
Friendster
Fring
Frucall
Funambol
Futurlink
Getawayphrases.com
Gizmo
Gizmo Project
Google
Gowalla
GrandCentral
GSM Association
Hewlett-Packard
Heysan
HTC
Hyves
IDC
Infraware
Intel
Internet Pictures
iOTA Sphere
iTunes
itv.com
Jaiku
JaJah
Jiwire
JuiceCaster
Jumptap
Kaywa
Kaywa Reader
KerPass
Kodak
Kooaba
Kyocera
Kyte.tv
LG Electronics
LinkedIn
Livejournal
LocoBlog
Logicplant
Loopt
Luzia Research
Maemo
Marketingcharts.com
Meraki
MetaWeblog
mFoundry
Microsoft
Mino Wireless
Mippin
MobAd
Mobeedo
Mobile Distillery
Mobiluck
Mobivid.tv
Moblabber
Moblog
Mobo
Mojax
Mojungle
Mosh
Motorola
Mowser
Mozilla
Multiply
MyNuMo
Myriad Group
MySpace
Netlog
New York Times
Nimbuzz
Nokia
Nokia Podcasting
Nokia Siemens Network
NowPublic
O2
Obigo AB
oFFrz
Open University
Openmind Networks
Openmoko
Opera
Oplayo
Orange
Orkut
Ovi
Palm
Palringo
Pandora
Pear Analytics
Pedagog
Peekaboo
Phanfare
PHOMEDIA
Photobox
Photobucket
Photoshop.com
Picasa
Picostation
Pikeo
PixPulse
PixSense
Plazes
Plusmo
Pocketgear
Pownce
QIK
RebTel
Research In Motion
Reuters
Rhapsody
RIM
RocketBux
Rummble
Rysavy
Samsung
ScanR
SearchQuest
Seesmic
Sepomo
Sharpcast
ShotCode
ShoZu
Siemens
Skuair
Skyfire
Skype
Smaato
Smugmug
Snapfish
SnapMyLife
Socialight
Sony
SoonR
Spotify
Statcounter
Storyz
Symbian Foundation
TalkPlus
Talkster
Taptu
Telco
Telefonica
Text2store
Tira Wireless
Torch Mobile
Truphone
Trutap
Twitpic
Twitter
TypePad
uHavePassed.com
Universal McCann
Up2U
Upvise
Valimo Wireless
Verizon
ViiF
Visual radio
Vodafone
Vox
Vpod.tv
Vringo
Wadja
We Love Mobile
Webshots
Webwag
Widsets
Wikipedia
Winksite
Wirenode
WordPress
XOsphere
xScope Mobile
Yahoo!
YouTube
ZestADZ
Zingku
Zkout
Zynga

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Mobile Application Ecosystem 2011-2016

Monetising NFC: Challenges and Opportunities Report 2011-2016

Mobile User Interface 2011-2016: Designing Compelling UI in iPhone and Android Era

Google in Mobile 2011: Building a Sustainable Competitive Advantage

REPORT

Mobile 2.0 2010-2015

Report Details

Table of Contents

Companies Listed