Cloud Computing 2010-2015

Executive Summary
E1. Defining cloud computing
E2. Essential characteristics of cloud computing
E3. The key business drivers of cloud computing
Fig 1.1 – Cloud computing characteristics

Chapter 1: Introduction
1.1 Maximum efficiency in hosted desktops
1.2 Hosted email and encryption
1.3 .1 Hosted telephony (VoIP)
1.3.2 Business requirements
1.4 Conventional local storage systems
1.5 .1 Cloud storage
Fig 1.2 – Cloud storage architecture
1.5.2 Dynamic servers
1.5.3 Improved resource utilization
1.5.4.1 Considering thin clients
1.5.4.2 Advantages of thin clients
1.5.4.3 Disadvantages of thin clients
1.6 Private cloud computing
1.7 The infrastructure agility of modern cloud systems
1.8 Cloud system economics
Fig 1.3 – Cloud economics

Chapter 2: Cloud Computing Business Concerns
2.1 Data lock-in
2.2 Lack of control in network management
2.3 Utility pricing
2.4 Business rationale
2.5.1 Different cloud deployment models
2.5.2 Recommendations
2.6.1 Identity and access management
2.6.2 Shared management in IAM
2.6.3 Key benefits of implementing IAM
2.7 Security concerns
2.8 Supplier transparency
2.9 Operational transparency
2.10 Does operational scalability translate directly into business agility?
2.11.1 Grid computing
2.11.2 The differences between grids and clouds
2.12 The cloud computing ecosystem

Chapter 3: Case Studies
3.1.1 Google Chrome
3.1.2 Paradigm shift drives inception
3.1.3 Google’s strategy
Fig 3.1 - Internet browser global market share Aug 2010
3.2 Soonr
3.3 Vodafone 360
3.4 Google App Engine
3.5 Amazon Web Services
3.6 Flickr
3.7 Facebook
3.8 MobileMe
3.9 Google Docs
3.10 Dropbox
3.11 Microsoft Windows Azure Services Platform
3.12 Tata Communications
3.13 HP Cloudstart Solutions
3.14 Carphone Warehouse and the Music Anywhere service
3.15 Autonomy Corporation private Cloud
3.16 Unisys Clearpath mainframe cloud
3.17 Intel Smartphone cloud solution
3.18 Spotify and the comsumerisation of the cloud

Chapter 4: Wired Cloud and Wireless Transition
4.1 Direct competition to established computing methods is stimulating cloud usage
4.2 Microsoft and the supply chain
4.3 Multinationals buying out small cloud companies
4.4.1 De-perimeterisation
4.4.2 Geo-location usage in de-perimeterisation
4.5 Key drivers for mobile cloud
4.6.1 HTML5
4.6.2 HTML5 enhancing cloud computing
4.7 Mobile and cloud computing key to future roles in telecommunications
4.8 Microsoft re-engaging the smartphone market
4.9 Data transit vulnerabilities
4.10 The wholesale applications community
4.11 Platform as a Service (PaaS)
4.12 Infrastructure as a Service (IaaS)
4.13 Organisational considerations
4.14 Performance considerations
4.15 Clustering options
4.16 Virtualisation
4.17.1 Interoperability
4.17.2 Microsoft cloud interoperability
4.17.3 Pragmatic approach to technology
4.17.4 DMTF
4.18 Mobile gaming in the cloud
4.19 Low cost handsets are cloud friendly
4.20 Intermittency
4.21 Cloud computing innovations
4.21.1 Mobilising surveillance
4.21.2 Taking video gaming online
4.21.3 Smartphones and tablet PCs
4.21.4 Making gaming genuinely virtual
4.21.5 Cloud gateways
4.21.6 ‘Sky Computing’ and the future
4.21.7 Viral marketing in the cloud
4.22.1 Mainframe’s place in the cloud industry
4.22.2 Mainframe business uptick in the cloud era
4.22.3 IBM hybrid system mainframe levers cloud computing
4.23 Mobile cloud computing and enterprise applications

Chapter 5: Economics and Regulations
5.1 Maximising ROI from cloud computing
5.2 Cash flow
5.3 Cost of capital
5.4 OPEX
5.5 Seventh Framework Programme (FP7)
5.6 Regulations
5.7 Investments in cloud computing companies
5.8 Software licensing in the cloud
5.9 Service Level Agreements in the cloud
5.10 Small businesses in Asia react to cloud services

Chapter 6: Other Factors and Market Events
6.1 Small software firms leveraging on cloud computing portals
6.2 Startup companies empowered by cloud computing
6.3 Verizon to deploy cloud stacks internationally
6.4 Adoption in the US market
6.5 HP’s Open Cirrus adds new sites
6.6 A boost to the Unified Communications market
6.7 Competition in the hosting industry
6.8 Remote working
6.9 Cloud supports easy data access
6.10 Powering cloud computing
6.11.1 Energy efficiency
6.11.2 Greenhouse gases
6.12 Military applications for cloud computing
6.13 ISF publishes threat horizons study
6.14 Energy efficiency of mobile clients in cloud computing
Fig 6.1 - the areas of business that ICT businesses are currently implementing SaaS
6.15 Eco-ICT: Making the cloud greener

Chapter 7: Conclusions
7.1 Potential barriers to cloud computing
7.2 IBM poll shows cloud computing adoption likelihood
7.3 Is cloud adoption unstoppable?
7.4 Wholesale telecoms boom from cloud
7.5 Cloud computing statistics summary
Fig 7.1 – Cloud computing concerns
Fig 7.2 – Priorities in the cloud
Fig 7.3 – Internet penetration
7.6 The cloud going forward

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