Report Details
Visiongain's brand new exclusive report on the smartphone market focuses on the recent convergence of a number of factors that have led to a sharp increase in Smartphone adoption rates. The report charts those factors and also forecasts a boom that will see Feature phones replaced by their Smartphone counterparts and projects the profound impact this will have on global mobile communications.
Mobile Applications are just one of many new trends that are driving this change and to capitalise Handset Manufacturers and Mobile Network Operators are offering all new services and plans, such as unlimited data and Pay As You Go Smartphone handsets.
Here the report details all the major players in handset manufacturing, network operators and software developers.
In a post-iPhone marketplace how will handset manufacturers and mobile companies fare in comparison to Apple?
This report confirms that Android, the Google Operating system, and the handsets that run on it, are now more popular that Apple's iPhone with an 886% leap in popularity over the past year.
This sea change in market share is indicative of a new era in Smartphone technologies where the competition for winning platforms and popular operating systems has only just begun.
Many new and as yet unused applications for Smartphones are covered in the report giving all the relevant information for what lies ahead for the industry in the next few years.
The report focuses on the following and answers such questions as:
• Who are the current leaders in the Smartphone market and who what companies will emerge successful in 2011?
• What are the vital technologies in use and what is to come?
• What opportunities will arise for companies and technologies from the growing popularity of Smartphones?
• How will Smartphones popularity affect the usage and shipments of other handsets?
• What are additional revenue opportunities available from the Smartphone market?
• What role will App Stores play in the future of the Smartphone?
• How will Smartphone adoption differ globally?
• Who are the Smartphone demographic?
Who needs to read this report?
• Mobile/Cellular network operators – Operators can gain further knowledge of the possible future network demands and what the consumer and manufacturer need from their operator to improve services and to increase customer base and customer loyalty.
• Mobile handset manufacturers – Companies can consider options of developing their product to maximise usability, to enable upcoming and popular applications and to create a product that the consumer both needs and wants.
• Other Sectors – The report details advancements in Smartphone capabilities including use as door keys for hotels and the hotel industry, mobile mapping systems for GPS device manufacturers, and Augmented Reality travel guides , for the travel, leisure and tourism trades.
Increase your understanding of this exciting market by ordering this brand new exclusive report on the Smartphone market today.
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
Table of Contents
1. Executive Summary
1.1. What is a Smartphone?
1.2. Convergence
Chart 1.1: Worldwide PC unit shipments, 2008-2010
1.3. Bridging the PC-mobile gap
1.4. Smartphone future
2. Introduction
2.1. Background and development
2.1.1. Simon
2.1.2. The Nokia Communicator
2.1.3. Handspring and Palm
2.1.4. RIM
2.1.5. Nokia Nseries
2.2. Smartphone operating systems
2.3. Smartphone applications
2.4. Focus and objectives of this report
3. Smartphone features
3.1. Popularity and utilisation
Chart 3.1: Smartphone features utilised within one month, Q1 2010
3.2. Smartphone features
3.2.1. Camera
3.2.2. Video recording
3.2.3. Bluetooth
3.2.4. Web browsing
Chart 3.2: Smartphone browser activity, June 2009-July 2010
3.2.5. Wi-Fi
Chart 3.3: Worldwide public Wi-Fi locations, 2006 – Q1 2010
Chart 3.4: Worldwide quarterly growth in public Wi-Fi connections
Chart 3.5: Use of public Wi-Fi, Q1 2010
3.2.6. Email
Table 3.6: Changes in usage of email client
Chart 3.7: Top 10 email clients, 2010
Chart 3.8: Email usage on Smartphones, 2009
3.2.7. Push email
Chart 3.9: B2C email marketer recipient platforms, 2010
3.2.8. GPS
Figure 3.10: A visualisation of GPS technology
Chart 3.11: Projected global shipments of GPS enabled handsets, 2009-2010
3.2.8.1. Displacing satellite navigation products?
3.2.8.2. TomTom app for iPhone
Table 3.12: Price (GBP£) of TomTom apps
Chart 3.13: TomTom revenue 2008 – 2009
3.2.9. Mobile TV
3.2.10. MP3/music apps
Table 3.14: Percentage of users mobile music habits, March 2010
Chart 3.15: Comparison on Smartphone and feature phone application and activity popularity, June 2010
3.2.10.1. Spotify for Mobile
3.2.11. Smartphone features overview
4. Market progression – beyond business use
4.1. Increasing popularity
4.1.1. Diverse audience
Chart 4.1: Current Smartphone users and potential users
Chart 4.2: Annual household incomes of Smartphone users and potential users
Chart 4.3: Gender of smartphone users, 2010
Chart 4.4: Ages of Smartphone users, 2010
4.1.2. Smartphones and social networking
Chart 4.5: Mobile browser access to social networks (Smartphone vs. feature phone) Jan 2010
Chart 4.6: Number of mobile subscribers accessing Facebook and Twitter, Jan 2009 and Jan 2010
Chart 4.7: Activities performed on Facebook on Smartphones vs. computers, April – May 2010
4.1.3. Time spent on Smartphones
Chart 4.8: Time spent using Smartphones and locations of usage, Jan-Feb 2010
4.1.4. Country Specific requirements – Global adoption rates
Chart 4.9: QWERTY and Touchscreen handset usage 2010-2015
4.1.5. Web Browsing
Chart 4.10: Location and Activity of Smartphone web browsing
Chart 4.11: Expected future media gateways
4.1.6. Growth of Mobile Data Usage
Chart 4.12: Handset data traffic per month, 2010-2015
4.1.7. Opportunities Arising From Increased Smartphone Usage
4.1.8. Advertising
Chart 4.13: Smartphone Advertising Recall Rates
4.2. Application Opportunities
4.3. Increased Wi-Fi Usage
Chart 4.14: Devices Used to Access Wi-Fi, 2008-2009
Chart 4.15: Growth in Wi-Fi Capable Handset Devices, (RIM – Nokia), 2008-9
4.3.1. Wi-Fi Becoming Vital
Chart 4.16: Projected figures for % of Wi-Fi enabled Handsets, 2010-2015
4.4. Drivers and Barriers for Smartphone Usage
4.4.1. Drivers
4.4.2. Barriers
5. Operating Systems and Application Stores
5.1. Operating Systems
Chart 5.1: US Smartphone Market Share by OS, Q2 2010
5.1.1. Android
Figure 5.2: Android Architecture
5.1.1.1. Open Handset Alliance
Table 5.3: Open Handset Alliance Members 2010
5.1.2. Apple
Table 5.4: iPhone OS 4.0 vs Android 2.2
5.1.3. Microsoft
5.1.3.1. Windows Mobile
5.1.4. Palm
5.1.4.1. webOS
5.1.5. RIM
5.1.6. Symbian Foundation
Table 5.5: Symbian Foundation Members 2010
5.1.6.1. Symbian Open Source Progression
5.1.6.2. How Will Symbian Keep Its Smartphone OS Market Share?
5.2. Application Stores
5.2.1. How Can Apps Help?
5.2.2. Enterprise App Stores
5.2.3. Android Market
Table 5.6: Free Vs Paid Apps in Android Market, August 2010
5.2.4. Apple iTunes App Store
5.2.5. BlackBerry App World
5.2.6. LG Application Store
5.2.7. Nokia Ovi Store
5.2.8. Palm Software Store
5.2.9. Symbian Horizon
5.2.10. Windows Phone Marketplace
5.3. OS and Application Store Conclusions
6. Manufacturers
Chart 6.1: Smartphone market share by handset manufacturer, Q1 2010
6.1 Acer
6.2. Apple
6.2.1. Revolutionary User Features
6.2.2. Is the iPhone a Smartphone?
6.3. ASUS
6.3.1. Garmin-ASUS
6.4. Dell
6.5. Hewlett Packard
6.6. HTC
6.6.1. HTC Dream/T-Mobile G1
6.6.2. Other Android-Powered Handsets
6.6.2.1. HTC Evo 4G
6.6.2.2. HTC Incredible
6.7. LG – Smartphone for the masses
6.8. Motorola
6.8.1. DEXT/CLIQ - Android Smartphone
6.8.1.1. MOTOBLUR
6.9. Nokia
Chart 6.2: Nokia Converged Mobile device Sales, Q1 2009-Q1 2010
6.9.1. Communicator
6.9.2. Eseries
6.9.3. Nseries
6.10. Palm, Inc.
6.10.1. Palm Pilot
6.10.2. Palm V
6.10.3. Treo
6.10.3.1. Centro
6.10.4. Palm Pre
6.10.4.1. Palm Pixi and Pixi plus
6.11. RIM
Chart 6.3: RIM Units shipped (millions) Q2 2009 - Q2 2010
Chart 6.4: RIM Market share Q2 2009 - Q2 2010
6.11.1. BlackBerry
6.11.1.1. SureType Helps Attract New Users
6.11.2. BlackBerry Pearl
6.11.3. BlackBerry Pearl Flip
6.11.4. BlackBerry Curve
6.11.5. SurePress Facilitates Launch of BlackBerry Storm
6.11.6. BlackBerry Torch 9800
6.12. Samsung
6.12.1. Jet
6.12.2. Omnia
6.12.3. Samsung Galaxy / i7500
6.13. Sharp
6.13.1. Sharp goes 3D
6.14. Sony Ericsson
6.14.1. P Series
6.14.1.1. P1
6.14.2. XPERIA
6.14.2.1. XPERIA X1
6.14.2.2. XPERIA X2
6.14.2.3. XPERIA X10
6.15. Manufacturer Overview
7. Operators
7.1. Why Should Operators Offer Smartphones?
7.2. European Market
7.2.1. 3 / Hutchison 3G
7.2.1.1. INQ Phone - Smartphones May Not be Necessary?
7.2.2. O2
7.2.2.1. Loss of iPhone Exclusivity in the UK
7.2.3. Orange
7.2.3.1. First PAYG BlackBerry
7.2.3.2. iPhone Deal
7.2.4. T-Mobile
7.2.4.1. G1 Success
7.2.4.2. First PAYG Android Handset
7.2.5. Everything Everywhere
Table 7.1: Everything Everywhere combined customer base figures, March 2010
7.3. Vodafone - Smartphone Rebranding
7.4. North American Market
7.4.1. AT&T
7.4.2. Rogers
7.4.2.1. Making Data Plans Work
7.4.3. Sprint
7.4.3.1. Sprint and 4G
7.4.4. Telus
7.4.5. Verizon
7.5. Asia/Pacific
7.5.1. Australia
7.5.1.1. Telstra
7.5.1.2. Optus
7.5.2. China
Chart 7.2: China Smartphone Market, Leading Vendors Share, Q2 2010
7.5.3. India
7.5.4. Japan
7.6. Latin America
7.7. Operator Overview
8. Smartphones get smarter – new uses
8.1. Smartphones as hotel keys goes on trial
8.2. Further uses – what consumers want?
Chart 8.1: Consumer interest in receiving the following services on their Smartphones, Jan-Feb 2010
8.2.1. Barcodes – How Smartphones can save everyone money
9. Future Predictions – a new wireless era
9.1 Adoption rates on the rise
Chart 9.1: Projected Smartphone sales in the US 2008-2011
9.1.1. Customer Loyalty – network operators
Chart 9.2: Customer loyalty of Smartphone users in US, Jan-Jun 2010
9.1.2. Customer Loyalty – Operating systems and handsets
Chart 9.3: Next desired OS by Current OS, Q1 2010
9.1.3. Customer Loyalty – Satisfaction
9.1.3.1. Key Factors in customer satisfaction
Chart 9.4: Smartphone User Satisfaction study 2010 (based on a scale of 1000)
9.2. All phones becoming Smartphones?
9.3. Projections and Forecasts– Smartphones take over
9.3.1. Projections and Forecasts - Global breakdown
10. Smartphone features – Use and Uses
10.1. Underused
10.2. Video and Camera use
10.3. Overview
11. Current Smartphone statistics and market share figures
11.1. By Operating System
Chart 11.1: Smartphone market share by OS, Q1 2010
11.1.1. By handset manufacturer
Chart 11.2: Smartphone market share by handset manufacturer, Q1 2010
11.1.2. Smartphones and OS for web browsing
Chart 11.3: Worldwide Smartphone Operating Systems most used for web browsing, April 2010
12. Mobile Navigation – Mapping the future
12.1. Rapid Growth
Table 12.1: Total US Mobile Map Use (April 2009-April 2010)
12.1.1. Smartphone specific
Table 12.2: US Browser and App usage for Mobile Maps (April 2009-Apil 2010)
12.1.2. Where and what – Breakdown of consumer activity
Table 12.3: Mobile maps – Mode of Travel and Type of Map. April 2010
12.1.3. Mobile Maps – European Market
12.2. Reinventing Maps – Augmented Reality
12.2.1. Relevant Ubiquity – Android overtakes iPhone
12.2.2. Topography – AR and its affect on Travel industry
13. Telecommunication regulations – Banning Blackberry's
13.1. National Security – France
13.2. Saudi Arabia ban
13.3. Unites Arab Emirates ban
13.4. Bahrain
13.5. Regulations
13.6. Affect on Smartphone Market?
14. Conclusions and Recommendations
14.1. Conclusions
14.1.1. Smartphone-Standard Handset Gap Being Bridged
14.1.1.1. Should a New Term be Used?
14.1.2. Broader Subscriber Base
14.1.2.1. Easier Usage Broadens Subscriber Base Further
14.1.2.2. Manufacturer Action
14.1.2.2.1. RIM Improvements and Innovations
14.1.2.2.2. Apple Generate Publicity
14.1.2.2.3. PAYG Deals Attracts Users
14.1.2.3. Business Popularity Will Continue
14.1.3. Surviving the Recession
Chart 14.1: Projected Global Smartphone Shipments 2010-2015 (based on +24% CAGR)
14.1.4. How Popular Will Smartphones Be?
14.2. Recommendations
14.2.1. For Manufacturers
14.2.2. For Operators
14.2.3. For Content Vendors
Appendix A
Appendix B
Companies Listed
3
ABI Research
ABSCBN
Access Co. Ltd.
Acer Inc.
AdMob
Adobeir Canada
AirAsia
Airtel
AKM Semiconductor Inc
Alaska Airlines
Alcatel mobile phones
America Movil
American Airlines
AOL
Aplix Corporation
Apple
ARM
Ascender Corp.
ASUSTeK Computer Incorporated (ASUS)
AT&T
Atelier
Atheros Communications
Audience
Bell South
Berginsight
Bharti
Bloomberg
Bmob
Boingo
Borqs
Bouygues Telecom
Brightkite
Broadcom
Broadcom Corporation
BT
Campaignmonitor
Canalys
Cathay Pacific Airways
CCI
China Mobile Communications Corporation
China Telecommunications Corporation
China United Network Communications
Coda Research Consultancy
Comarch
Compete
comScore
Continental
Cooliris, Inc.
CSR Plc.
Cypress Semiconductor Corporation
Dashwire
Dell
Delta
Dextra
Digia
DigiTimes
Distimo
EA Mobile
EarthLink
eBay Inc.
Elektorbit
Endgadget
European Sound and Imaging Association (ESIA)
ExactTarget
Facebook
Fingerprintlitmus
Foursquare
Foxconn International Holdings Limited
Freescale Semiconductor
Fujitsu
Garmin International, Inc.
Garmin-ASUS
Gartner
Gemalto
Gfk
Google Inc.
Gowalla
Haier Telecom (Qingdao) Co., Ltd.
Handspring
Hewlett Packard
HTC Corporation
Huawei Technologies
Iberia
IBM
IDC
IDG
Immersion Corporation
Immote
Imode
InnoPath Software
INQ Mobile
Intel Corporation
InterContinental Hotels Group
Ixonos Plc
J.D. Power and Associates
JetBlue Airways
Jetstar Airways
Jiwire
KDDI CORPORATION
KLM
Knowledgefusion
KTF
Kyocera
L&T Infotech
Lenovo Mobile Communication Technology Ltd.
LG Electronics, Inc.
Linux
LivingImage LTD.
Lonely Planet
Lotus
Lufthansa
Magellan
Marketingcharts
Marvell Semiconductor, Inc.
MediaTek, Inc.
Meraki
Microsoft
MIPS Technologies, Inc.
MobiLens
Morgan Stanley
Motorola, Inc.
MOTOYA Co., Ltd.
Myriad
MySpace
NEC Corporation
Nielsen
Nokia
Noser Engineering Inc.
NTT DOCOMO, INC.
Nuance Communications, Inc.
NVIDIA Corporation
NXP Software
O2
OMRON SOFTWARE Co, Ltd.
Open Handset Alliance
Opera Software
Optus
Orange
PacketVideo (PV)
paidContent:UK
Palm Inc
Pandora
Photobucket
Picassa
Pivotal Veracity
Plusmo
PocketGear
Pyramid Research
Qualcomm Inc.
Redmond Pie
Reliance
Renesas Electronics Corporation
Research In Motion (RIM)
Rogers
Samsung
Samsung Electronics
SanDisk Corporation
Sasken
Sasken Communication Technologies Limited
Sesca
SFGate
Sharp
Sharp Corporation
Singapore Airlines
SiRF
Sirius XM
Skype
SkyPop
SoftBank
SOFTBANK MOBILE Corp.
SONiVOX
Sony Computer Entertainment
Sony Ericsson
Spotify
Sprint Nextel
SQLStar International Inc.
Statcounter
ST-Ericsson
STMicroelectronics
SVOX
Symbian
Symsource
Synaptics, Inc.
TAT - The Astonishing Tribe AB
Tata
Teleca
Teleca AB
Telecom Italia
Telecom Italia Mobile
Telefónica
Telstra
Telus
Texas Instruments Incorporated
The Communications and Information Technology Commission (CITC)
The United Arab Emirates Telecommunications Regulatory Authority (TRA)
Tieto
T-Mobile
TomTom
Toshiba Corporation
Transportation Security Administration (TSA)
Twitter
United Airlines
Universal McCann
Verizon
Via Telecom
Visa
VisualOn Inc.
Vodafone
Vodafone
Wayport
WebKit
WestJet
Wind River
Windows Mobile
Wipro Technologies
Wipro Technologies
Yahoo!
ZTE Corporation