Mobile Social Networking and UGC 2010-2015

Chapter 1: Executive summary
1.1. Why the interest in social networks?
Chart 1.1: Top 10 websites globally by reach, May 2010
1.2. Barriers to mobile communities
1.3. Positive outlook
1.4. Revenue possibilities

Chapter 2: Introduction
2.1. Community
2.2. Social networking
2.3. Early history
2.4. Focus of this report

Chapter 3: The rise of social networking
3.1. Social network business models
3.2. How popular are social networks?
Chart 3.1: Fixed line activities, April 2009 – April 2010
3.2.1. Increased time spent on social networks
Chart 3.2: Time spent increase, member communities
Table 3.1: Time spent globally on social networks, 2010
3.2.2. What age are social networkers?
Chart 3.3: Facebook age demographic 2008-2009
3.2.3. Social network popularity around the world
Figure 3.1: World map of social networks 2009
Table 3.2: Countries performing the most searches for social networks
3.2.4. Increasingly populated market
Table 3.3: Social networks and micro-blogging sites launched, 2006 – 2010
3.3. The rise of social networking overview

Chapter 4: Current market and strategic issues
4.1. Mobile Internet penetration
Chart 4.1: Comparison of smartphone browser activity, 2009-2010
Figure 4.1: Global mobile Internet penetration, 2009
4.1.1. Barriers to mobile Internet
4.2. Data usage
Chart 4.2: Mobile Data traffic by geography, 2009 – 2014
4.3. Social networking - The most popular mobile Internet activity
Chart 4.3: Mobile Internet consumption, January 2007 to December 2009
Table 4.1: Fastest growing content categories via mobile Internet application, April 2009 to April 2010.
4.3.1. Global social networks
Table 4.2: Top ten social networking sites, June 2010
4.3.1.1. Bebo
Figure 4.2: Bebo logo
Table 4.3: Countries where Bebo is available on mobile
Chart 4.4: Bebo unique visitors, May 2009 – April 2010
4.3.1.1.1. Bebo mobile developments
4.3.1.1.2. Working together with Intercasting
4.3.1.1.3. T-Mobile partnership
4.3.1.1.4. Bebo Open Mobile
4.3.1.1.5. Bebo overview
4.3.1.2. Facebook
Figure 4.3: Facebook logo
Chart 4.5: Facebook unique visitors, May 2009 – April 2010
Table 4.4: Facebook facts and figures, 2010
4.3.1.2.1. Facebook on mobile
4.3.1.2.2. Facebook platform for mobile
Table 4.5: Operators providing Facebook platform for mobiles, 2010
4.3.1.2.3. Facebook Connect
4.3.1.2.4. Facebook overview
4.3.1.3. MySpace
Figure 4.4: MySpace Logo
Chart 4.6: MySpace unique visitors, May 2009 – April 2010
4.3.1.3.1. MySpace on mobile
4.3.1.3.2. Easier access
4.3.1.3.3. Microsoft deal
4.3.1.3.4. MySpace overview
4.3.1.4. Twitter
Figure 4.5: Twitter logo
Chart 4.7: Twitter unique Visitors, May 2009 – April 2010
4.3.1.4.1. High profile usage
Table 4.6: Top 10 Twitter pages based on followers, 2010
4.3.1.4.2. Operator deals facilitates Twitter usage
4.3.1.4.3. Advertising potential
4.3.1.4.3.1. Cost-cutting
4.3.1.4.4. Twitter on mobile
4.3.1.4.5. Twitter overview
4.3.1.5. Other social Networks
4.3.1.5.1. hi5
4.3.1.5.1.1. hi5 mobile - Awareness of different customer needs
4.3.1.5.1.2. Integration of mobile payments
4.3.1.5.2. Juice Wireless
4.3.1.6. Mobile-only social networks
Table 4.7: Comparison between most popular social networking sites, 2010
4.3.2. Location based social networking
4.3.2.1. Brightkite
4.3.2.2. Mobiluck
4.3.2.3. Foursquare
Figure 4.6: Example of a Foursquare check in on Facebook
4.3.2.4. Gowalla
4.3.2.5. Location based social networking overview
Chart 4.8: Foursquare category check in, June 2010
4.3.3. Music in social networks
4.3.3.1. phling!
4.3.3.2. MySpace Music
4.3.3.3. Last.fm
4.3.3.4. Spotify
4.3.3.5 Music in social networks overview
4.3.4. Social networking to increase business opportunities
4.3.4.1. LinkedIn
4.3.4.2. Twitter Business Usage
4.3.5. Advertising potential
Chart 4.9: Mobile advertising revenues, 2009 – 2015
4.4. Current market and strategic issues overview

Chapter 5: Operator and manufacturer solutions
5.1. Action taken by operators
5.1.1. O2
5.1.2. Orange
5.1.3. Smart communications
5.1.4. T-Mobile
5.1.5. TeliaSonera
5.1.5.1. Importance of pricing
5.1.6. Vodafone
5.1.6.1. ZYB acquisition and redevelopment
5.1.6.1.1. Vodafone 360
5.1.6.1.2. Connect to friends
5.1.6.2. Pocket Life
5.1.6.3. Opera deal facilitates mobile social networking
5.2. Operator mobile social network solutions overview
5.2.1. Africa
Chart 5.1: Percentage of mobile users accessing social networks, Africa 2007 – 2010
5.2.2. Asia/Pacific
5.2.3. Europe
5.2.4. North America
5.2.5. South America
5.3. Manufacturer solutions
5.3.1. Handset designed for social networking
5.3.1.1. INQ
5.3.2.2. Palm Pre
5.3.2.3. Nokia
5.3.2.4. Apple
5.3.3. Manufacturer overview

Chapter 6: Technology vendors
6.1. Atchik-Realtime
6.1.1. Atchik-Realtime services
6.1.2. Presence in emerging markets
Table 6.1: Atchik-Realtime client and partner list, 2010
6.2. Communology
Table 6.2: Communology partner list, 2010
6.2.1. Mobile Mash-Up
6.3. Intercasting Corp
Table 6.3: Intercasting partner list, 2010
6.3.1. Anthem
Figure 6.1: ANTHEM platform overview
6.4. Jumbuck
Table 6.4: Jumbuck customer and partner list, 2010
6.4.1. Product Range
6.4.1.1. Power Chat
6.4.1.2. Fast Flirting
6.4.1.3. Live Chat
6.4.1.4. Chat Del Mundo and Chat Do Mundo
6.4.2. Moves for the future
6.4.3. Jumbuck overview
6.5. iSkoot
6.5.1. Kalaida
6.6. Kiboo
6.6.1. Moblr
6.6.2. BuddyMob
6.7. Mobestar
6.8. Motricity
6.9. NewBay
Table 6.5: NewBay customer list, 2010
6.9.1. LifeCache social networking gateway
Figure 6.2: The LifeCache platform overview
6.9.2. NewBay overview
6.10. Technology vendors overview

Chapter 7: The future of mobile social networking
7.1. Future key industry trends
7.1.1. The cost of data services
Table 7.1: O2 typical data usage
7.1.2. User interface
Chart 7.1: Operating system share of global web, Dec 09
7.1.3. Fixed-line sites to embrace mobile
7.1.3.1. How successful will mobile-only services be?
Chart 7.2: Global smartphone sales 2010 - 2015
7.1.3.2. Developing markets offer opportunities
7.1.4. How will social networking affect other communication methods?
7.1.5. Advertising opportunities increased
Table 7.2: Online advertising spending in relation to social networks 2009 – 2010
7.2. Forecasts
Chart 7.3: Mobile communities as a % of total mobile subscribers, 2010 – 2015
Chart 7.4: Mobile social networking revenue, 2010 – 2015

Chapter 8: Conclusions and recommendations
8.1. Conclusions
8.2. Recommendations
8.2.1. For operators
8.2.2. For handset manufacturers
8.2.3. For social networks
8.2.4. For advertisers
8.2.5. For technology vendors

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