Report Details
Visiongain's latest report on the global 'Quad Play' and bundled services market analyses the worldwide consumer market by geographical region.
The report outlines the current technological advancements and offers predictions on future developments.
The report interprets the commercial implications of variations in the quad play business model across all critical world markets, outlining the major themes followed by both incumbent and incoming operators.
This report contains all the important data required to succeed in the quad play market, ensuring you remain one step ahead of the competition in business decision making.
Service providers are looking at bundling as a means of reducing churn and increasing their revenue. They aim to build on their success with two-play by deploying triple and quadruple play packages with additional value-added products, such as IPTV, content-on-demand and mobile. This is proven to present a double benefit of increasing customer loyalty and reducing churn in the short term; and attracting new revenue sources in the long term.
There are currently 1.3 billion TV subscribers worldwide becoming aware of the benefits of product bundling, making the quad play market one of the most lucrative ICT growth markets in the world in 2010.
There will be 750 million pay-TV subscribers by 2012 looking to benefit from product bundling, get the knowledge now to enable your company to gain market share in this enormous consumer base.
This brand new exclusive report also breaks down the constituent technologies in the quad play model and examines their past success and failures; then extrapolates future developments and evaluates potential. Visiongain break down the product offerings of each of the major players and reveal their pricing strategies, taking into account the recent economic downturn and projecting earning out to 2014.
Who needs to read this report?
• Mobile Operators: This report analyses the threat posed by telcos and cable companies in attracting customers to a quad play solution and away from a mobile-only operation. By viewing the report mobile operators are able to take the appropriate action and the advanced planning necessary.
• Telcos and cable companies: The in depth case studies provide operators the chance to observe best practise as comparisons can be made with rival competitors.
• Satellite DTH providers: Companies can study the actions of providers involved with multi play/quad play and look to explore gaps in the service where satellite TV is not on offer.
• Handset and other equipment vendors: Companies that provide the relevant equipment for the service to work will need to know what companies are taking an interest in the quad play market to see where there devices may be required and what markets they may be able to explore.
• MVNO startups looking to instantly gain market share from existing service providers in this increasingly competitive sector.
Our latest Mobile TV global market report covers all significant market around the world and provides a regional analysis based on our extensive research.
Anybody with an interest in the triple and quad play industry should gain valuable information and insight from this new study by Visiongain, which analyses one of the most important and fastest growing submarkets of the Telecoms industry.
Gain an understanding of how to tap into the huge potential of this exciting market by ordering today Quad Play 2010 Report.
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
Table of Contents
Chapter 1: Executive Summary
Evolution of the telecoms and entertainment markets
1.2. Market opportunities
1.3. Major market trends
1.3.1. Significant growth in mobile subscribers
Fig. 1.1 - Worldwode mobile Subscriptions
1.3.2. Falling operator revenues
1.3.3. Outsourcing grows in popularity
1.4. Future of the Wi-Fi market
1.5. Evolution of household entertainment media
1.5.1. Importance of broadband access
1.5.1.1. IPTV prospects
Fig. 1.2 - Worldwide IPTV Subscribers
1.6. Evolution of bundle packages
1.7. Business models
1.8. Conclusions
Chapter 2: Introduction
2.1. Overview
2.2. Bundle definition
2.2.1. Triple Play definition
2.2.2. Quadruple Play
2.3. Cable vs. Telcos approach
2.4. Typical price structures
2.5. Convergence
2.5.1. Quad Play to Any Play
2.6. IMS
Fig. 2.1 - IMS Architecture
2.7. Report methodology
2.7.1. Organisation of the Report
2.7.2. Aims and focus of this report
Chapter 3: Issues to Consider
3.1. New technologies
Fig. 3.1 - Growth of the Smartphone market
3.1.1 HDTV and 3DTV
3.2 The World economy
3.2.1 Responses to levelling revenues
3.3. 'Must have' and 'nice to have' services
3.4. Value of Triple/Quadruple Play to service providers
3.5. Revenue generating options
3.5.1. Fixed telephony
3.5.2. Broadband
3.5.3. IPTV
Fig. 3.2 - Household Penetration of Digital TV. Rapid Growth.
3.5.4. Wi-Fi telephony
3.5.5. Consumer VoIP telephony
3.5.6. Mobile services
3.5.7. Mobile and VoIP
Chapter 4: Global Market Analysis and Forecasts
4.1. Market overview
4.2. IPTV is the key to effective bundling
4.3. IPTV is the way forward, as long as the
applications are right
4.4. The mechanism behind IPTV
Fig. 4.1 - IPTV Architecture
4.5. IPTV market drivers
4.5.1. Broadband penetration on the rise
Fig. 4.2 - World Internet User Distribution
Fig. 4.3 - World Broadband Distribution
4.5.2. Competition between cable operators and telcos boost to IPTV market
4.5.3. Choice of content is expanding
4.5.4. Fibre to the home boost IPTV distribution
Fig. 4.4 - FTTH Solution
4.5.5 Heightened user expectations
4.6. IPTV market challenges
4.6.1. Technical challenges
Fig. 4.5 - IPTV End Users
4.6.2. Content challenges
4.6.3. Content security
4.7. Commercial challenges
4.8. IPTV market restraints
4.8.1. Regulatory issues
4.8.2. Bandwidth
Fig. 4.6 - Bandwidth requirements for triple play
4.8.3. Proprietary technologies
4.9. Market trends
4.9.1. Set-top boxes
Fig. 4.7 - Sales of digital set top boxes. Breakdown by service type
4.9.2 Fiber deployments
4.9.2.1 DOCSIS 3.0
4.9.2.2 How does FTTH affect the data rate?
4.9.2.3 Data boom drives backhaul equipment spend
4.9.3. IPTV services market forces
4.10. Target market
4.11. Is there consumer interest in Quad Play?
4.11.1. Interest in convergence
Fig. 4.8 - Factors that would influence US Internet users to purchase mobile phone services from their fixed line communications provider
Table 4.2 - World TV data
Chapter 5: North Americas
5.1.1. Market overview
5.1.2. Demographic and core data
Table 5.1 - North American, Internet, broadband and cable/satellite households 2008-2013
Table 5.2 - North American mobile subscribers
Table 5.3 - North American total IPTV subscribers
5.1.3 Service Demand
Fig. 5.1 - North American subscription patterns
5.1.4. Fixed-line displacement
5.1.5. Services revenues provision of bundle services will increase in line with the rise in subscribers
Table 5.4 - Revenue growth from bundled services, US market
5.1.6 Challenges
5.1.6.1. Lower margins and revenue from promotional offers aimed at attracting customers
5.2.1.1 AT&T
5.2.1.2 Qwest and Centurylink
5.2.1.3 Cablevision
5.2.1.4 Brighthouse Networks
5.2.1.5 Comcast
5.2.1.6 Cox Communications
5.2.1.7 Time Warner Cable
5.2.1.8 Pivot
5.2.1.8.1. Why did it fail?
5.2.1.9 Verizon
5.2.2 The Canadian Market
5.2.2.1 Rogers Telecom Inc.
Table 5.1 - Rogers Telecom Q1 Results 2010
Table 5.2 - Rogers Telecom 2009 Revenue
Table 5.3 - Rogers Operating 2009 Profit
5.2.2.2. Videotron
5.3. North America overview
Chapter 6: Latin America Market Analysis and Forecasts
6.1. Market overview
6.1.1. Internet Penetration
6.1.2. Broadband
6.1.3. Mobile
6.1.4. 3G
6.1.5. Wireless future
6.2. Demographic and core data
6.3. Latin America Bundle Market
6.3.1. Carlos Slim's Latin America quad play conglomerate
6.3.2. Argentina
6.3.2.1. Grupo Clarin
6.3.2.2. Telecom Argentina
6.3.2.2.1. Regulatory issues
6.3.2.3. Canal 5 Video Comunicación
6.3.3. Brazil
6.3.3.1. Oi/Telemar
6.3.3.2. Telefonica Brazil
6.3.3.3. Net Servicos
6.3.3.4. Brazil's regulatory approach
6.3.4. Mexico
6.3.4.1. Telmex
6.3.4.2. Maxcom
6.3.4.3. Televisa
6.3.5. Bolivia
6.3.6. Chile
6.3.7. Ecuador
6.3.8. Peru
6.3.9. Nicaragua
6.3.10. Venezuela
Chapter 7: European Market Analysis
7.1. Market overview
7.2. European Triple Play players
Table. 7.1 - Seclected European Bundle Providers
7.3. Demographic and core data
Table. 7.2 - European Internet by broadband and cable/satellite TV households 2010-2013
7.4. Services demand
Table 7.3 - European households subscribing to bundled services
7.5. European market trends
7.6. Merger and acquisitions
7.7. UK market
7.7.1. Virgin Media
7.7.1.3 Virgin Media's recent performance
7.7.1.4 Virgin Media to increase spend
7.7.1.5 Virgin Media introduce TiVo
7.7.2 Sky
7.7.2.1 BSkyB prospers on HD surge
7.7.3 Sky Mobile
7.7.4. BT
Fig. 7.1 - BT Revenue breakdown
7.7.4.1 BT Total Broadband
7.7.4.2 BT Vision
7.7.4.3 BT Infinity
7.7.4.4 BT Total Broadband Anywhere
7.7.5 France
7.7.6. Telefonica Europe
7.7.6.1. O2 UK
7.8 NBC Universal's PictureBox
7.9. Top Up TV
7.10. TalkTalk TV
7.11. Project Canvas
Chapter 8: Asia Pacific
8.1 Market Overview
8.2. Demographic and core data
Table 8.1 - Asia Pacific data 2008-2013
8.3. IPTV in Asia-Pacific
8.4. China
8.5. Japan
8.5.1. NTT DoCoMo
8.5.2. Softbank
8.5.3. KDDI
8.6. Hong Kong
8.7. South Korea
8.7.1. SK Telecom
8.8. Australia
8.8.1 Telstra
8.8.2 Primus
8.9. India
8.9.1 Bharat Sanchar Nigam Limited (BSNL)
8.9.2. Mahanagar Telephone Nigam Limited (MTNL)
Chapter 9: MEA Market Analysis and Forecasts
9.1. Demographic and core data
Table 9.1 - MEA Data 2009-2013
9.2. Services demand
Table 9.2 - MEA bundles subscription patterns
9.3. Mobile service
Table 9.3 - MEA mobile subsribers, 2009-2013
Fig. 9.1 - MEA mobile subsribers, 2009-2013
Table 9.4 - MEA mobile IPTV subscribers 2008-2013
9.4. Quadruple Play readiness
9.4.1. Algerie Telecom
9.4.2. Zuku
9.4.3. Nuetel Communication
9.5. MEA overview
Chapter 10: Recommendations and Strategies for Success
10.1. Restrictions to Quad Play growth
10.2. How far has Quad Play progressed?
10.3. Overview
10.4. Strategy for Service Providers
10.4.1. Customers expectations
10.5 Strategies based on marketing approach
10.5.1. Improved services
10.5.2. Segmentation
10.5.3. Develop core customer base
10.6. Promoting basic IPTV services
10.7. Fixed-line operator strategies
10.7.1. Strategies based on outsourcing
10.7.2. Flexing financial might
10.7.3. Merging and re-merging
10.8. Benefitting from bundles
10.9. Strategy for mobile only operators
10.9.1. Partnerships
10.9.2. Strategy based on technology
10.9.2.1. Vendors
10.9.2.2. Import proven technologies
10.10. Strategy for ISPs
10.10.1. More play options
10.11. Strategies based on strategic alliances
10.11.1. Alliances and acquisitions
10.11.1.1. Benefit from a revised business model
10.11.2. Adding value
10.12. Strategies based on pricing
10.13. Target markets
10.14. Global overview
Companies Listed
Adobe
Alcatel-Lucent
Algerie Telecom
Amazon
America Movil
Andinatel
ANEW Broadband
Apple
Arris
Aster
AT&T
BBC
Blockbuster
Bouygues Telecom
Brasil Telecom
BSkyB
BSNL
BT
Cablevision
Canal 5
Carso Global Telecom
Cegetel
CenturyLink
CenturyTel
Channel 4
Charter
China Telecom
China Unicom
Cisco
Cofetel
Comcast
Cox
Deutsche Telecom
DirecTV
Djaweb ATI
Entel Movil
Ericsson
ESPN
European Information Technology Observatory
France Telecom
Globalcom
Google
Grupo Clarin
GSM Association
HTC
Illiad
IMAX
IMDB
Inter
ITV
Juniper Networks
Kabel Deutschland
LabPixies
Maxcom
Microsoft
Mitsumi T
Mobistar
Motorola
MTNL
NBC
Net Servicos
Netflix
Neuf Cegetel
Nokia-Siemens
Noos-Numericable
NTL Telewest
NTT DoCoMo
Nuetel Communications
O2
Oi
Ono
Orange
Pacifictel
Panasonic
PictureBox
Pivot
Plink
Primus
Project Canvas
Qwest
Rabbit Point
Reggefiber
Rogers
SK Telecom
Sony
Sky TV
Sprint
Swisscom
TalkTalk
T-Com
Tele 2
Telecom Italia
Telefonica
Telemar
Telenet
Telenor
Televisa
Telia Sonera
Telmex
Telstra
Terra Sip
The Discovery Channel
Time Warmer
Tiscali
TiVo
T-Mobile
Top Up TV
TV Globo
TWC Media Sales
Universal
UPC
Verizon
Videotron
Virgin Media
Vivo Participacoes SA
Vodafone
VSNL
Warner Bros.
Yahoo!