Report Details
Mobile broadband looks set to overshadow fixed line broadband in terms of popularity. Despite the recession, demand for mobile broadband has remained on an upward curve. Can you afford to stand back and take no action, whilst others do? It is imperative that action is taken quickly and effectively in order to benefit from this thriving market before it's too late.
Mobile operators can no longer solely rely on income from traditional avenues such as voice and SMS. Revenue from voice services in particular is declining as mobile penetration increases. Constantly operators require new methods of generating revenue. What role will mobile broadband services play in operator strategy?
Connectivity has become more and more important to people in their everyday lives. This has been aided by the rising popularity of social networks and the decreasing cost of mobile data. Both business and consumer users are now eager to keep in contact with others and have information readily available to them when required. How will the rising volume of data traffic affect network performance? What measures can be taken to counter these issues?
Traditional broadband has its limitations; it is restricted to where the network is in place and as such can not be used while on the move. Mobile broadband thus has the potential to provide internet access to people previously unconnected. It is also appealing to a range of new users attracted by the mobility it offers over fixed line broadband. How will the mobile broadband market progress in comparison to fixed line broadband? Will mobile broadband be viewed as a complementary or substitute service?
Of course, there will be obstacles for providers to overcome if they are to successfully offer mobile broadband. Technology, for example, will have to be continuously improved in order to meet customer expectations. Pricing and other service options must also be considered. How will prices on offer remain competitive whilst upgrades to networks are carried out? What options are available to providers?
Reading this exclusive management report will provide you answers to the following questions:
• How has the mobile broadband market developed? How will it develop further in the future?
• What are the market drivers for mobile broadband?
• What barriers exist?
• What are the key technologies?
• What strategies are being implemented by operators?
• How will mobile broadband affect fixed broadband?
• What is the role of bundles with mobile broadband?
• How is Wi-Fi being bundled with mobile broadband and to what effect?
• In which geographical regions will mobile broadband be most successful?
• What does the future hold in terms of technology used and service strategy?
Find out the answers to these and many other questions by buying this vital industry insight.
Who needs to read this report?
Directors, VP and Senior managers in:
• Mobile/Cellular carriers and operators
• Handset and PC OEMs and ODMs
• Component manufacturers
• Mobile Network vendors
• Social networks
• Brands looking to tap into the mobile audience
If you work for any of the above companies then you really need to get to grips with this concept before you get left behind. Act today and order your copy of this innovative report.
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CCR Ref number: KD4R6
Table of Contents
1. Executive Summary
1.1. The Growing Use of Data
1.2. Competitive Market
1.3. Overtaking Traditional Broadband
Chart 1.1: Mobile Broadband vs Traditional Broadband, EY 2009
2. Introduction
2.1. Why Is Broadband Connectivity Important?
2.1.1. National Broadband Plans
2.1.1.1. Europe
2.1.1.2. North America
2.1.1.3. South America
2.1.1.4. Asia Pacific
2.2. What is Mobile Broadband?
2.3. History and Development of Mobile Broadband
2.4. Why is Mobile Broadband Appealing?
2.5. Mobile Broadband in the Future
2.6. Focus and Objectives of this Report
3. Market Overview
3.1. Connection Types
3.1.1. Narrowband Dialup
3.1.2. Narrowband ISDN
3.1.3. Broadband DSL
3.1.4. Broadband Cable
3.1.5. Broadband Wireless
3.1.6. Broadband Satellite
3.2. Fixed Line vs. Mobile
Chart 3.1: World Fixed-Line Broadband Subscriber Net Additions, Q1 2009-Q2 2009
3.2.1. Challenges for Fixed Broadband Operators
Table 3.1: Countries With 60% Fixed Broadband Penetration or Higher, 2008-2013
3.2.2. Threat from Mobile
Chart 3.2: Global Broadband Additions by Type, 2009-2014
3.2.3. Advantages of Mobile Broadband vs. Fixed Line Broadband
3.2.4. Disadvantages of Mobile Broadband vs. Fixed Line Broadband
3.2.5. Is There a Role for "Smart Broadband"?
3.3. Wi-Fi
Chart 3.3: UK Wi-Fi Hotspots, 2007-2009
Chart 3.4: World Wi-Fi Hotspots, 2004-2009
3.3.1. Mobile Broadband vs. Wi-Fi
Chart 3.5: Broadband Method Popularity 2009, Mobile Broadband vs. Wi-Fi
3.3.1.1. Advantages of Mobile Broadband/Weaknesses of Wi-Fi
3.3.1.2. Advantages of Wi-Fi/Weaknesses of Mobile Broadband
3.4. Mi-Fi
3.5. WiMAX
3.5.1. Benefits of WiMAX
3.5.2. Negatives of WiMAX
3.6. Mobile Broadband Drivers
3.6.1. Mobility
Table 3.2: UK Mobile Broadband User Locations
3.6.2. Smartphones
Chart 3.6: Smartphone Shipments, 2009-2014
3.6.3. Increased Data Usage
Chart 3.7: Mobile Data Traffic by Geography, 2009-2014
Table 3.3: Mobile Data Traffic by Geography, 2009-2014
3.6.4. Social Networks
3.6.5. Price
3.6.6. Simplicity
3.6.7. Wide Appeal
3.6.7.1. Business
3.6.7.2. Students
3.6.7.3. Frequent Travellers
3.7. Mobile Broadband Barriers
3.7.1. Signal Coverage
3.7.2. Speed
3.7.3. Increased Network Traffic
3.7.3.1. Network Performance
3.8. Chapter Conclusions
4. Technology
4.1. Network Upgrades
4.1.1. Packet-Switching
4.2. 3G Development - The Road to Mobile Broadband
4.2.1. 3GPP Technologies
4.2.1.1. GPRS
4.2.1.2. EDGE
4.2.1.3. W-CDMA (UMTS)
Figure 4.1: 3G W-CDMA World Coverage
Chart 4.1: Worldwide W-CDMA Network Launches (Cumulative), 2001-2009
4.2.1.4. HSDPA (HSPA)
Table 4.1: Commercial HSPA Operators by Region, September 2009
4.2.1.4.1. HSDPA Mobile Broadband
Chart 4.2: Global HSPA Enabled Devices, October 2009
4.2.1.4.2. UMTS900 - Steps Being Taken to Increase Deployment
Table 4.2: Operators Running Commercial UMTS900, October 2009
4.2.1.4.2.1. EU Ready for Broadband on GSM
4.2.1.4.3. Evolved HSPA
4.2.1.5. LTE
Table 4.3: Network Operators with LTE Commitments, October 2009
4.2.2. 3GPP2 Technologies
Figure 4.2: GSM vs. CDMA Progression and Comparison
4.2.2.1. 1xRTT
4.2.2.2. EV-DO
4.2.2.3. UMB
4.3. Connection Methods
4.3.1. Data Cards
4.3.2. Dongles (USB Modems)
4.3.3. USB Sticks
4.3.4. Mobile Handsets
4.3.5. Embedded Devices
4.4. Chapter Conclusions
5. Business Models and Issues
5.1. Service Bundles
Table 5.1: Examples of Mobile Broadband/Laptop Service Bundles
5.1.1. Rise of the Netbook
5.1.2. Service Differentiation
5.1.2.1. Fixed Broadband Bundle Evolution
5.1.2.1.1. Mobile Broadband as a Substitute or Complementary Service?
Table 5.1: BT New Customer Mobile Broadband Packages
5.1.2.2. Wi-Fi Bundle
5.1.2.3. Mobile Phone and Broadband Bundle
5.2. Prepaid Mobile Broadband
Table 5.3: Examples of UK PAYG Mobile Broadband Deals
5.2.1. Prepaid Mobile Broadband Positives
5.2.2. Contract Mobile Broadband Positives
5.3. Standards of Service
Chart 5.1: What is your experience of UK mobile broadband coverage?
Chart 5.2: Are you satisfied with UK mobile broadband speeds?
5.3.1. Speed Confusion and Discrepancies
Table 5.4: UK Mobile Broadband Speed Tests, September 2009
5.3.2. Mobile Broadband Coverage
Figure 5.1: 3 UK 3G Coverage Map
Figure 5.2: O2 UK 3G Coverage Map
Figure 5.3: Orange UK 3G Coverage Map
Figure 5.4: T-Mobile UK 3G Coverage Map
Figure 5.5: Vodafone UK 3G Coverage Map
5.3.3. Selection of Correct Data Plan
Table 5.5: Internet and Data Usage Comparison
5.4. Is Mobile Broadband a Victim of its Own Success?
Chart 5.3: 3G Data Traffic by Device Type
5.4.1. Which New Business Models Can Be Utilised?
5.5. Business Models and Issues Conclusions
6. European Market
6.1. 3
Table 6.1: 3 Mobile Broadband Contract Price Plans
6.1.1. Spotify to Mobile Broadband
6.1.2. Introduces MiFi
Table 6.2: 3 UK MiFi Pricing
6.2. FREEDOM4 WiFi
6.2.1. Mobile Broadband
Chart 6.1: Wi-Fi vs. 3G Speeds
6.3. O2/Telefonica
Table 6.3: O2 Prepaid Mobile Broadband Deals
6.3.1. O2 Mobile Broadband Amnesty - Importance of Trial Periods
6.3.2. LTE Mobile Broadband Trial
6.4. Orange/France Telecom
Table 6.4: Orange Mobile Broadband Deals
6.4.1. France Telecom Growth in Different Markets
Chart 6.2: France Telecom Mobile Broadband Subscribers, June 2008-June 2009
6.4.2. Business Benefits
6.4.3. HP Agreement Facilitates Mobile Broadband
6.5. T-Mobile
Table 6.5: T-Mobile Pay per day Deals
Table 6.6: T-Mobile Pay Monthly Deals
Table 6.7: T-Mobile Pay Up Front Deals
6.5.1. T-Mobile Mobile Broadband Share Dock
6.6. Telenor
Chart 6.3: Telenor Mobile Broadband Subscribers, Q3 2008-Q3 2009
6.7. TeliaSonera
6.8. Virgin Media
Table 6.8: Virgin Media Mobile Broadband Deals
6.9. Vodafone
Table 6.9: Vodafone Pay Monthly Mobile Broadband Deals
6.9.1. Network Upgrade Improves Services
6.9.2. Vodafone Enter Mobile Wi-Fi Market
6.10. Chapter Conclusions
7.
7.1. North America
7.1.1. US
7.1.1.1. AT&T
Table 7.1: AT&T Laptop Plans
7.1.1.1.1. Performance Must Satisfy Customers
7.1.1.1.2. Wi-Fi Helps Take Strain
7.1.1.2. Sprint
Table 7.2: Sprint Mobile Broadband Card Price Plans
7.1.1.2.1. Xohm WiMAX Business Initiative
Table 7.3: US Cities Where Sprint Has Launched 4G Services
7.1.1.2.1.1. 4G Mobile Broadband Boosts ARPU
Chart: 7.1: Sprint Post-paid ARPU, Q1 2008-Q3 2009
Chart 7.2: Sprint 4G Mobile Broadband Markets, Q3 2009-YE 2010
7.1.1.2.1.2. Clearwire and Sprint Combine 4G Mobile WiMAX Businesses
Table 7.4: Clearwire Investors
7.1.1.2.2. First Dual Mode 3G/4G Device
7.1.1.2.3. Sprint and Verizon MiFi
7.1.1.3. Verizon
Table 7.5: Verizon Mobile Broadband Plans
Chart 7.3: Verizon Mobile Data Revenues, Q3 2008-Q3 2009
Chart 7.4: Verizon Mobile Data ARPUs, Q3 2008-Q3 2009
7.1.2. Canada
7.1.2.1. Rogers
Table 7.6: Rogers Data Plans
Table 7.7: Rogers Flex Rate Plans
7.1.3. Telus
Table 7.8: Telus Mobile Broadband Plans
7.1.3.1. Restrictive CDMA
7.2. South America
7.2.1. Brazil
7.2.1.1. Vivo - the Only LTE Latin America Commitment
7.2.2. Chile
7.3. Asia-Pacific
7.3.1. China
7.3.1.1. China Mobile
7.3.1.2. China Unicom
7.3.1.3. Huawei
7.3.2. India
7.3.2.1. BSNL
7.3.2.2. Tata
7.3.2.2.1. Tata DoCoMo
7.3.2.2.2. Mobile Broadband Progression
7.3.3. Japan
7.3.3.1. EMOBILE HSPA Evolution Network
7.3.3.2. NTT DoCoMo
7.3.3.3. SoftBank
7.3.4. Australia
7.3.4.1. Telstra
Table 7.9: Telstra Mobile Broadband Plans
7.3.4.2. Virgin Mobile
7.4. Chapter Conclusions
8. Conclusions and Recommendations
8.1. Conclusions
8.1.1. Has Mobile Broadband Already Peaked?
8.1.1.1. Or is it Time to Lose the Landline?
8.1.2. Opinion Changed
8.1.3. Is Data Traffic Positive or Negative?
8.1.3.1. Positive
8.1.3.2. Negative
8.1.4. Careful Investment Needed
8.1.5. Future Trends and Strategy
8.1.5.1. Utilise New Methods
8.1.5.2. LTE and Technology Developments
Chart 8.1: Worldwide LTE Mobile Broadband, 2010-2017
8.1.5.3. Rise of the Netbook, Demise of the Dongle
8.1.5.4. How to Satisfy the Increase in Mobile Broadband Demand
8.1.5.4.1. Mobile Access and Frequencies
8.1.5.4.2. Fixed Access
8.1.5.4.3. Backhaul and Core Network
8.1.6. How Popular Will Mobile Broadband Be?
Chart 8.2: Mobile Broadband Subscribers, 2009-2015
8.2. Recommendations
8.2.1. For Operators
8.2.2. For Manufacturers and Suppliers
Companies Listed
3
Acer
Aircell
Alltel
Apple
AT&T
Bebo
Bell Canada
Bright House Networks
BSNL
BT
Carphone Warehouse
China Mobile
China Netcom
China Telecom
China Unicom
Chunghwa Telecom
Cingular Wireless
Claro
Clearwire
Comcast
Compaq
Cox
CSL
Dell
EMOBILE
Entel
Ericsson
Facebook
FREEDOM4 WiFi
Google
Haier Mobile
HTC
Huawei
KDDI
KTF
Lenovo
Manx Telecom
Mobilcom
MySpace
Novatel
NTT DoCoMo
O2
Olive Telecommunications
Orange
PCCW
RIM
Rogers
Samsung
Sierra Wireless
SK Telecom
SoftBank
SoftBank
Spotify
Sprint
Swisscom
Tata
Tata DoCoMo
Tele2
Telecom Italia
Telefonica
Telekom Austria
Telenor
TeliaSonera
Telstra
Telus
The Cloud
Time Warner Cable
T-Mobile
TNZ
Verizon
Virgin Media
Virgin Mobile
Vivo
Vodafone