Report Details
International mobile roaming is one of the most important services in the European mobile operator's portfolio. According to figures released by the GSM Association some 42 per cent of Europeans travel outside their home country. This is a higher proportion of travellers than any other major zone, while revenues from international roaming has accounted for up to 20 per cent of total mobile operator turnover in Europe. With the introduction of Pan European regulation the cost of roaming has become a highly visible target over time.
Mobile roaming is transforming itself in Europe as a result of regulatory intervention by the European Commission (EC). The introduction of a euro-tariff on retail and wholesale pricing for voice calls has resulted in a reduction of roaming tariffs within the European area but an increase in international roaming rates to destinations outside of the European area.
But a cap imposed on voice roaming by the EC was only the start of the regulatory process. Even without regulatory intervention, to date the roaming market has failed to realise its full potential due to a lack of customer usage and awareness of the real costs of roaming. Will this make the industry prone to shocks from outside regulation and technological change?
This new report, which contains some of the latest data on tariffs and regulatory/policy developments from several regions, looks at those issues and at how pricing trends and policy among mobile operators are adapting to the wide reaching regulatory changes taking hold in Europe over the course of 2009. The report also looks beyond Europe, also looking at pricing trends and policy in the Middle East and Africa, the Asia Pacific region and the Americas, in relation to changing market requirements.
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Who needs to read this report?
Directors, VP and Senior managers in:
• Mobile/ Cellular carriers and operators
• Regulatory Authorities
• Mobile Network vendors
• International Gateway operators
• VoIP providers
• Brands looking to tap into the mobile audience
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Table of Contents
Executive Summary
E1. Transformation in European mobile roaming
E2. Operator Response within Europe and other market pressures
E3. Europe and Beyond: the emergence of a two-tier international mobile roaming market
Introduction -
What is international mobile roaming and how does it work?
Focus of this report
Methodology
Acknowledgements
1. Business models deployed for international mobile roaming
1.1 Introduction
1.2 Types of international roaming business model
1.2.1 Conventional international roaming business models
1.2.2 In-house roaming partnerships
1.2.3 Regional & Global international roaming alliances
1.2.4 New international roaming hubbing concepts
1.3 Key Point Summary
2. The new types of international mobile roaming regulation
2.1 Introduction
2.2 Alternatives to the EC regulation of roaming
2.3 The phases of the EC's European international roaming regulation
2.4 Reasons for the EC regulation on international roaming
2.5 The impact of EC regulation on international roaming
2.5.2. Case Study: The impact of the EC mobile roaming price cap, a view from Telefonica O2 Czech Republic
2.6 Key Point Summary
3. New types of international mobile Data & Voice roaming products by country (EU post July 2009)
3.1 Introduction
3.2 The new types of reduced rate international voice roaming products in Europe
3.2.1 O2"My Europe" roaming tariff
3.2.2 Yoigo Spain roaming tariff
3.2.3 Promotion SFR Business Global Access (France)
3.2.4 Vodafone Passport
3.2.5 Vodafone International Call Saver (ICS)
3.2.6 Vodafone Mobile Broadband Laptop roaming
3.2.7 Vodafone Ireland (Vodafone Europe)
3.2.8 O2 International Data Bundles
3.2.9 Orange Favourite Country
3.2.10 Orange World Traveller
3.2.11 Orange Text & Data bundles
3.2.12 T-Mobile Traveller
3.2.13 O2 Czech Republic Smart Roaming
3.2.14 TMN Portugal Promotion for roaming vouchers
3.2.15 Orange Travel
3.2.16 Vodafone UK data roaming bundles
3.2.17 3 UK
3.2.18 Mobilkom Austria: Voice & Data Roaming bundled services case study, view of new roaming services
3.3 Roaming Country Survey: Cyprus (South)
3.3.1 CYTA Roaming Services
3.3.2 MTN Cyprus Roaming Services
3.3.3 Tariff Comparison
3.4 Roaming Country Survey: France
3.4.1 Orange Roaming Services
3.4.2 SFR Roaming Services
3.4.3 Bouygues Telecom Roaming Services
3.4.5 Tariff Comparison
3.5 Roaming Country Survey: Germany
3.5.1 T-Mobile Germany Roaming Services
3.5.2 Vodafone Germany Roaming Services
3.5.3 O2 Germany Roaming Services
3.5.4 E Plus Roaming Services
3.5.5 Tariff Comparison
3.6 Ireland
3.6.1 Vodafone Ireland Roaming Services
3.6.2 O2 Ireland Roaming Services
3.6.3 3 Ireland Roaming Services
3.6.4 Meteor Ireland Roaming Services
3.6.5 Tariff Comparison
3.7 Roaming Country Survey: Italy
3.7.1 TIM Roaming Services
3.7.2 Wind Roaming Services
3.7.3 Vodafone Italy Roaming Services
3.7.4 3 Italy Roaming Services
3.7.4.1 Data Roaming
3.7.5 Tariff Comparison
3.8 Roaming Country Survey: Spain
3.8.1 Movistar Roaming Services
3.8.2 Vodafone Spain Roaming Services
3.8.2.1 Vodafone Passport
3.8.3 Orange Spain Roaming Services
3.8.4 Yoigo Roaming Services
3.8.5 Tariff Comparison
3.9 Roaming Country Survey: UK
3.9.1 Vodafone UK Roaming Services
3.9.2 O2 UK Roaming Services
3.9.3 Orange UK Roaming Services
3.9.4 T-Mobile UK Roaming Services
3.9.5 3 UK Roaming Services
3.9.6 Tariff Comparison
3.10 Summary: International mobile roaming pricing trends in Europe
3.11 New roaming product case studies
3.11.1 Swisscom: World Option Flex
3.11.2 Vodafone UK: Summer Promotion
3.12 Key Point Summary
4. The impact of technological change on international mobile roaming
4.1 Introduction
4.2 The rise of bypass services to international mobile roaming
4.2.1 The threat from VoIP service providers
4.2.1.1 3 UK launch Skype services
4.2.1.2 Truphone
4.2.2 The threat to international roaming from Wi-Fi services
4.3 New technology for international mobile roaming
4.3.2.1 NRTRDE
4.3.2.2 Camel (Customised Application for Mobile networks using Enhanced Logic)
4.3.2.3 GRQ (Global Roaming Quality)
4.4 Key Point Summary
5. International mobile roaming activities worldwide
5.1 Introduction
5.2 Roaming alliances worldwide
5.2.1 The Bridge Alliance
5.2.2 The Conexus Mobile Alliance
5.2.3 Asia Mobility Initiative (AMI)
5.2.4 Asian Regulatory forums
5.3 Other mobile roaming alliances
5.3.1 The FreeMove alliance
5.3.2 The Starmap Mobile Alliance
5.4 International mobile roaming in the Middle East region
5.4.1 The Arab Regulators Network
5.5 International mobile roaming in the Americas region
5.6 New mobile operator initiatives in international roaming services
5.6.1 Zain Corporation's abolition of international roaming charges
5.6.2 Alternatives to the Zain One Network concept
5.7 Types of new roaming promotion and roaming product worldwide
5.7.1 Roaming Country Survey: Hong Kong
5.7.1.1 PCCW Roaming Services
5.7.1.2 SmarTone Roaming Services
5.7.1.3 3 Hong Kong Roaming Services
5.7.1.4 CSL Roaming Services
5.7.1.5 Summary: Roaming policy in Hong Kong
5.7.1.5.1 Changes in Hong Kong roaming rates (2007 to July 2009)
5.7.1.5.2 Roaming Trends in Hong Kong (2009)
5.7.2 Roaming Country Survey: Singapore
5.7.2.1 SingTel Roaming Services
5.7.2.2 Starhub Roaming Services
5.7.2.3 M1 Roaming Services
5.7.2.4 Summary: Roaming policy in Singapore
5.7.2.4.1 Changes in Singapore roaming rates (2007 to July 2009)
5.7.2.4.2 Roaming trends in Singapore (2009)
5.7.3 Roaming Country Survey: USA
5.7.3.1 AT&T Wireless Roaming Services
5.7.3.2 Verizon Wireless Roaming Services
5.7.3.3 Sprint Nextel Roaming Services
5.7.3.4 T-Mobile USA Roaming Services
5.7.2.5 Summary: Roaming Policy in the United States
5.7.2.1 Changes in USA roaming rates (2007 to July 2009)
5.7.2.2 Roaming trends in the USA
5.8 Roaming services and promotions in other regions
5.8.1 Egypt
5.8.2 The IIRSA (Initiative for the Integration of Regional Infrastructure in South America)
5.9 Objectives of the international roaming alliances
5.10 Key Point Summary
6. The Future of International Mobile Roaming
6.1 Introduction
6.2 Roaming usage & customer knowledge
6.3 Potential barriers to international mobile roaming adoption
6.4 Drivers for new regulation: "bill shock"
6.5 Voice roaming regulation
6.6 Data roaming regulation
6.7 Forecasts: Impact of international roaming regulation on mobile operators & revenue growth
6.8 Key Point Summary
7. Conclusion
7.1 The future trends for mobile voice & data roaming
7.2 SMS roaming services
7.3 Voice roaming services
7.4 Data roaming services
7.5 Key Trends
List of Tables
Table 1: Currency conversion rates into Euro used in this report
Table 2: The decline in international roaming revenues for selected EU operators in 2008
Table 3: The EC Euro Tariff for International roaming tariffs from August 2007 to August 2010 Table 4: The path to the EC international roaming regulation – key events
Table 5: Roaming call volumes by the 4 UK mobile network operators (millions of minutes)
Table 6: Bulgarian & Slovakian international mobile voice roaming reductions
Table 7: Orange UK Travel Data E Mail bundles
Table 8: A1 roaming call packages
Table 9: A1 BlackBerry data services
Table 10: A1 USB modem data service
Table 11: CYTA Roaming costs within Europe (Zone 1)
Table 12: CYTA Roaming costs to other countries outside Europe (Zones 2 to 5)
Table 13: CYTA Mobile Broadband data rates including roaming
Table 14: MTN Pay Monthly international roaming tariff structure, voice, SMS & data
Table 15: SFR Mobile Voice and Video international roaming costs
Table 16: Bouygues Telecom Voice & SMS roaming structure
Table 17: T Mobile Germany standard roaming charges
Table 18: O2 Germany roaming for voice, SMS and mobile data
Table 19: Wind Voice roaming rates per Zone (Euro per minute)
Table 20: Vodafone Italy SMS & MMS roaming charges
Table 21: 3 Italy Voice & Video roaming tariff structure
Table 22: Movistar Tarifa WAP tariff structure
Table 23: Movistar Tarifa Internet tariff structure
Table 24: Vodafone Spain mobile voice roaming charges, preferred operators
Table 25: Vodafone Spain mobile voice roaming charges, non-preferred operators
Table 26: Orange Spain’s standard voice & SMS roaming costs
Table 27: Yoigo Spain’s voice, SMS & data roaming charges
Table 28: O2 UK Pay Monthly international roaming tariff structure
Table 29: Orange UK voice roaming calling rates for Pay Monthly users
Table 30: Orange UK voice roaming calling rates for Pre Pay users Table
31: Orange UK World Traveller roaming rates per minute
Table 32: 3 UK voice roaming tariff structure
Table 33: 3 UK SMS roaming tariff structure
Table 34: Swisscom World Option Flex tariff structure
Table 35: CSL PrePaid SIM Card Roaming Service Tariff
Table 36: SingTel’s Selected Voice & Data Roaming tariffs
Table 37: Starhub pricing by zone to international destinations (using the Starhub 108 prefix) Table 38: Mobile One (M1) Roaming tariffs for selected countries (S$ per minute)
Table 39: Mobile One (M1) Call Home and Smart Roam roaming charges, most popular destinations Table 40: AT&T World Traveller & Standard Roaming Rates comparison
Table 41: International mobile roaming forecasts (pricing trends for SMS, Voice & Mobile Data) in Europe from 2009 to 2014
Table 42: T Mobile UK non-EU voice roaming rate increases (September 2009)
List of Charts
Chart 1: The decline in international roaming revenues for selected EU operators reported in 2008
Chart 2: Roaming call volumes by the 4 UK mobile network operators (millions of minutes)
Chart 3: International Data roaming rates – within Europe and from the USA – selected EU & US operators
Chart 4: Call roaming rates by mobile operator in Cyprus
Chart 5: Mobile data roaming rates by mobile operator in Cyprus
Chart 6: SMS roaming rates by mobile operator in Cyprus
Chart 7: Call roaming rates by mobile operator in France
Chart 8: SMS roaming rates by mobile operator in France
Chart 9: Mobile Data roaming rates by mobile operator in France
Chart 10: Call roaming rates by mobile operator in Germany
Chart 11: Mobile data roaming rates by mobile operator in Germany
Chart 12: SMS roaming rates by mobile operator in Germany
Chart 13: Call roaming rates by mobile operator in Ireland
Chart 14: Mobile data roaming rates by mobile operator in Ireland
Chart 15: SMS roaming rates by mobile operator in Ireland
Chart 16: Call roaming rates by mobile operator in Italy
Chart 17: Mobile data roaming rates by mobile operator in Italy
Chart 18: SMS roaming rates by mobile operator in Italy
Chart 19: Call roaming rates by mobile operator in Spain
Chart 20: Mobile data roaming rates by mobile operator in Spain
Chart 21: SMS roaming rates by mobile operator in Spain
Chart 22: Call roaming rates by mobile operator in the UK
Chart 23: Mobile data roaming rates by mobile operator in the UK
Chart 24: SMS roaming rates by mobile operator in the UK
Chart 25: International mobile roaming forecasts (pricing trends for SMS, Voice & Mobile Data) in Europe from 2009 to 2014
Chart 26: Selected EU zone mobile operator SMS roaming pricing
Chart 27: Percentage mark up of SMS pricing (EU zone to Zone 2)
Chart 28: Selected EU zone mobile operator voice roaming prices (euro per minute)
Chart 29: Percentage mark up of voice roaming rates per minute, EU zone to zone 1 (neighbouring zone)
Chart 30: Selected EU zone mobile data roaming pricing (euro per MB)
Chart 31: Percentage mark up of data mobile roaming (euro per MB) between the EU zone & the next zone
Companies Listed
AIS
AT&T Wireless
Axiata
Bharti Airtel
Bouygues Telecom
BSNL
Celcom
Celtel
CSL
CTM
CYTA
DTAC
Excelcomindo Pratama
FarEasTone
Globe Telecom
HTIL
Hutchison 3G
Idea Cellular
Indosat
KPN
KTF
Maxis
Meteor Ireland
Mobilkom
Mobile One (M1
Movistar
MTN
MTNL
NTT DoCoMo
O2
Optus
Orange
PCCW
SingTel
SK Telecom
Smart Communications
SmarTone
Sprint-Nextel
Starhub
Swissom
Taiwan Mobile
Telkomsel
Telecom Italia Mobile (TIM)
Telefonica
Telekom Malaysia
TeliaSonera
TMN Portugal
T-Mobile
TrueMove
Vodafone
Verizon Wireless
Yoigo Spain
Zain