The dominance of iTunes has been reinforced via the success of the iPhone and is threatening to marginalise other handset manufacturers and operators, much to the detriment of free choice. This scenario is feared and unwanted by the other major stakeholders in this sphere, the record labels. How can your company benefit from being involved in this market, given this latter scenario and the possible ways of competing with Apple?
Despite challenging times and the perception of a decline in digital music on mobile devices, mobile music downloading has continued to increase through 2008. The market for full-track music downloads over all digital channels, both fixed desktop and mobile, grew by 10% in 2008. Will the mobile channel manage to match and later this adoption rate,should it even continue? Mobile music is at a crossroads.
What are:
• Microsoft
• SonyEricsson
• Musicstation
• Nokia
• Samsung
Able to do to compete against iTunes? This report will tell you.
The buzz surrounding the launch and presence of Apple's long-awaited iPhone has raised the stakes for operators, manufacturers and content and applications providers. Many see the iPhone as an attempt to corner the mobile music market, in the same way that the iPod has in the world of MP3 players. At this early stage the fact that iPhone users won't be able to download tracks through a mobile network is a major stumbling block, especially with competitors circling to take advantage of this flaw in Apple's strategy. Is this an opportunity you need to make the most of?
Other big names in mobile are also getting involved in the market in some way. Do you know what Microsoft, Nokia and Samsung are doing in this space? Sony-Ericsson is also a key competitor for the lead in the market for music phones. Nokia has engaged the consumer with much fanfare in terms of digital music, which forms a key selling point for the Nokia 5888. With music driving the marketing behind a multimedia device with much more than just audio functionality, why has Nokia gambled on taking on Apple in one of its strongest? Which other key players are getting involved in this space? What are their strategies? Is an on-device solution more advantageous than an operator-focussed, Over-The-Air one? This focussed, high-quality report will give you the answers, enabling you to make the decisions that matter to the future of your company.
Another key factor in this marketplace is MusicStation, launched by Omnifone in 2007 an iTunes rival which does make tracks available OTA. This service is designed and built exclusively for the mobile market, and operator-adoption rates are pretty good. Omnifone is confident that that all the major territories in Europe will have at least one operator offering MusicStation by the time the iPhone is launched in Europe. But which of the many mobile music stores really offers the best option that you can select for your content and music strategy? Do you need to wait for Apple to get OTA downloads on iTunes before you get involved? Is Omnifone the right offering, or are you better with a completely separate white-label solution?
The mobile phone is set to overtake the dedicated MP3 player as the user's choice for mobile music. But when? How is your company going to make the most of this opportunity?
This report offers you a key understanding of the next stage in revenue generation for mobile music. It will give you insight into other technologies that could revolutionise the way that consumers buy, store and listen to music on the go.
Microsoft, Nokia and Samsung have all launched online stores, and Omnifone's MusicStation is being adopted by many mobile companies who see it as a more operator-focused technology - is it?
Why you need to order this report today:
• Brands/Marketers- Learn how to best utilise the market for your music brand, or how to drive your brand into the mobile music market.
• Mobile Operators- Discover how to drive music content towards the mobile subscriber and how best to display this content. Learn how mobile music can benefit mobile operators.
• Mobile handset vendors- Learn how mobile music can influence the subscriber reach of handset vendors and the mutual influence between the handset and mobile music. Learn what strategies are best used in this market.
• Mobile music providers- Discover what opportunities exist in the mobile music market, in the development of the mobile web and mobile handsets available in the market. Learn about market issues specifically related to mobile music and competitors in this market.
Who needs to read this report?
Directors, VP and Senior managers in:
• Mobile/Cellular carriers and operators
• Mobile handset manufacturers
• Mobile music providers
• Mobile music brands/marketers
• Mobile web content players
If you work for any of the above companies then you really need to get to grips with this concept before you get left behind. Act today and order your copy of this innovative report.
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