Growth in mobile data services and the surge in sales of high-end mobile devices has drawn greater attention to the issue of mobile device management (MDM), among operators and handset manufacturers. Operators are realising that over-the-air mobile device management (OTA MDM) solution can significantly reduce their cost of operations – are you benefiting from these developments? Handset manufacturers have gone a step further and enabled device management on all devices that have been launched from 2007. But widespread operator deployment of MDM solutions is yet to occur in several countries. What is preventing the large scale adoption of MDM solutions? This timely report will tell you. By purchasing and reading this report you will know the factors affecting the MDM market and you will know them today.
Operators are encouraging customers to use data services, but customers are not willing to subscribe to these premium services unless the applications are easy to access, install and deploy. Operators are vulnerable to increases in customer service costs, returned handsets, and more churn if they cannot provide a positive user experience. How can MDM be effectively utilised to solve these problems? This report tells you on how operators in different markets have handled the situation.
This report answers key questions including:
- Is there a compelling case for full operator deployment of MDM?
- What impact can OTA MDM have on KPIs, including churn and ARPU?
- What will be the market impact as FOTA expands to support customisation and personalisation?
- What revenues will MDM see by 2013?
- What is driving and inhibiting OTA MDM?
- What kind of impetus will the introduction of open standards provide for operators to adopt OTA MDM?
- Will hosted MDM services be popular in the enterprise and operator markets?
- Will large integrated solution providers emerge to target both sectors?
- What are the vendor and handset maker strategies for FOTA?
- Who are the major players who have gained entry into the market?
- How does OTA MDM deal with the security aspect of mobile devices?
The market for MDM comprises two separate and distinct environments - the corporate enterprise and the mobile operators. While the corporate market is established and has evolved into a well-accepted mechanism, a clear business advantage is not visible in the operator market. What does an effective MDM strategy entail? By buying this report, you will find the answer to this important question.
Mobile thefts, loss of data stored in mobile handsets and network security have made the topic of security management with MDM to gain high credence. Both enterprises and operators seem to lag behind in device security. Though enterprises and operators have provided for remote lock and wipe facility to protect data leakage, this does not seem to be adequate in the larger context. What do operators, enterprises and solution providers need to do to improve security and user confidence? Get answers to all the queries and also know about the different threats posed to device security in the MDM report. Focus is also given to the security management policy that needs to be drafted and adhered to by the stakeholders.
Who benefits from this report?
MDM vendors, operators, mobile handset manufacturers, security solution providers, blue chip companies or companies possessing a large mobile fleet deployed among the workforce and software firms.
With comprehensive analysis of the MDM market, detailing components, drivers and barriers, along with charts, graphs, tables, figures and analysis, this is an essential addition to your MDM knowledge base. This unique easy to read report critically assesses the benefits promised by MDM and outlines issues that players across the value chain need to consider when framing their strategies in this space. The report identifies key market trends and charts the market’s evolution through 2013, with a particular focus on the emerging operator market.