Yahoo, the number two Internet search engine, currently leads in mobile web destinations due to an aggressive play to capitalize on the still emerging mobile search and advertising space. Although the market has yet to take a defined shape, visiongain maintains Yahoo’s moves are not too early. Google, Microsoft, AOL, and other players are all jockeying to be first to pocket profits from the most lucrative market to arise since Internet search and shopping. Advertisers will spend $1.8 billion on mobile media in 2007, which visiongain predicts will rise to $17.5 billion by 2012. In this report, visiongain explores Yahoo’s strategy in mobile in the medium-term future, and discusses the significant opportunities and threats that the company poses to current industry players.
How will Yahoo affect your operations? Should you be working with the company to leverage its expertise in mobile search and advertising, or would you be better off working with one of its competitors instead?
Is Yahoo likely to launch a VoIP phone leveraging current partner eBay's Skype or an enhanced version of its own Yahoo! Voice? 3 very recently became the first operator to offer a mass market device which is tailor-made for free calling over the internet from a mobile. Now, all of Skype's 246 million registered users can be reached for free with the 3 Skypephone. Will Yahoo produce a similar device, or will it enter this deal in a very big way considering Yahoo already has partnered with 3 to provide Yahoo! Go for Mobile 2.0 to 3 Group customers in the UK, Italy, Ireland, Sweden, and Denmark, with other 3 Group markets expected to follow by year end? This report addresses bleeding edge issues Yahoo and the industry face, providing insightful analysis on deals, market plays, and future mergers yet to be explored in other studies.
This report answers key questions, such as:
• What are Yahoo’s strategic visions and future plans in mobile?
• How will Yahoo’s model perform in the mobile landscape?
• What are Yahoo’s current activities in this space?
• What strategies and opportunities are open to Yahoo in mobile?
• Will Yahoo launch a VoIP or cellular phone?
• Will Google’s text ads be overshadowed by Yahoo’s mobile display ads?
Why you should buy this report:
• Operators: Yahoo is a potential threat to your business, not only in terms of mobile search and advertising, but in terms of teaming with your competitors as Yahoo has already done with Vodafone, 3, Telefonica, iPhone and others. You need to see where the company is headed next, and where it stands now, in order to determine the impact on your company and whether to ally with Yahoo or move to beat it at its own game.
• Handset Manufacturers: Mobile advertising poses huge potential for all players in the space, including device manufacturers. But the path to profits will not be an easy one. Carriers, who now already control user feature access with an iron fist, will aggressively protect all on-phone advertising space. Search engines, such as Yahoo, will control the rest. Learn how you can wrest more control by adapting pre-load deals with search engines and exploring new business models within the converged space.
• Advertisers: Mobile advertising space will remain at a premium. The current pay-per-click models will continue to add clicks to the process driving up advertising costs and driving away consumers. Learn how to free yourself from pay-for-click overcharges and move to a more advantageous advertising model in terms of both consumer exposures and costs.
• Mobile Content Providers: Knowledge is power. Find out exactly what Yahoo has up its sleeve in terms of mobile content and which of your competitors have already signed with Yahoo.
Despite tremendous innovations, Yahoo has shown only modest gains after a recent change in management, but it is far from producing Google-sized profits. Although the stock market welcomed the good news, shareholders are not likely to be content for very long. Rumors abound that the company might be divided part and parcel and sold as the profits of the parts would greatly exceed the selling price for the whole company. Is this likely?
Visiongain predicts that Yahoo! will be sold – but to whom? Find out in this unique report. Why will they be sold and what will the purchaser aim to do?
Of the more than 230 million mobile subscribers in the U.S, an estimated 180 million have Web-enabled phones. However, only 21% in the U.S. use their mobile phones to access the Internet whereas 32% of Europeans in France, Germany, Italy, Spain and the UK do so. Among European users, the mobile landscape mirrors the online version; Google, Yahoo and MSN are most often employed by mobile users. Although Vodafone, O2 and T-Mobile mobile Web sites are gaining popularity as destination spots for mobile Web surfers in Europe. However, the biggest gains in mobile search still lie over the horizon in the untapped markets of India where cell phones outnumber PCs 79:1. Specifically, India counts 201.29 million cell phones and rising, compared to 2.56 million PC broadband connections in use as of August 2007.
With focuses on China, India, U.S, Europe, Latin America and Asia, this report delivers innovative and striking strategy analysis on Yahoo! – You cannot afford to ignore this report.