Table of contents
Chapter 1. Executive Summary
1.1 A global demand for mobile malware solution
1.2 Major technology trends
1.2.1 Devices embedded with anti-virus solution hit the market
1.3 Major market trends
1.3.1 Demand for mobile devices still strong
1.3.2 Cost of devices continue to fall
1.3.3 Industry participants are growing through M&A and alliances
1.3.4 False sense of security
1.4 Major competitive factors
1.4.1 Pricing
1.4.2 Operating systems
1.5 Conclusions
Chapter 2. Introduction to the mobile anti-virus and mobile security markets.
2.1 Overview
Figure 2.1: Infamous Mobile Threats (2004-2006)
2.2 Virus development
2.2.1 Virus requirements
2.2.2 Current virus threat
2.2.2.1 Virus threats to date
2.3 Targeted operating systems
2.4 Type of mobile malware
2.5 Routes for attacks
2.6 Consequences of virus attacks
2.7 Devices protection
2.8 Carriers and virus
2.8.1 FMC
2.8.2 Technologies implications
2.8.3 Service considerations
2.8.4 Internet access
2.8.5 Unified Threat Management (UTM)
2.9 Hardware vendors and virus
2.10 Consumers and virus
2.11 Enterprises and virus
2.11.1 Policies
2.11.2 Procedure
2.11.3 Software selection
2.12 Methodology
2.12.1 Organisation of the Report
2.12.2 Objectives and Focus of the Report
Chapter 3. Industry Overview
3.1 Industry Definitions
3.2 Industry Development
3.2.1 Target market for AV players
3.3 Target devices
3.4 O/S development
Table 3.1: Global O/S vendors market share
Figure 3.1 Mobile Software landscape
3.4.1 Principal O/S
3.4.1.1 Microsoft
3.4.1.2 Symbian
3.4.1.3 PalmSource
3.5 Over the air (OTA) services
3.6 Prospect for large-scale virus attack
3.7 Cars as potential target
3.8 Source of infection
3.8.1 Malware
3.8.1.1 Trojans
3.8.1.2 Virus
3.8.1.3 Worms
3.9 Challenges
3.9.1 O/S variances challenge AV vendors
3.9.2 Education still needed
3.9.3 Consumers should not be neglected
3.10 Industry Structure
Figure 3.2: Structure of the Anti-Virus Market
Figure 3.3: Main mobile AV vendors, 2007 (was 3.4)
Figure 3.4: PDA and Smartphone vendors by O/S, 2007
3.11 Operating Systems Trends
3.12 Industry Organisations
3.13 Industry Issue
3.13.1 Mobile operators & churn
3.13.2 End-user issues
3.13.2.1 Ease of use software wanted
3.13.3 Application issues
3.13.3.1 Over the Air
3.13.3.2 O/S capacity limit development
3.14 Distribution Channels
3.14.1 Direct Sales Channels
3.14.2 Resellers
3.14.3 Direct Mail and Catalogue Sales
3.14.4 Value-Added Resellers Channel
3.14.5 Systems Integrators
3.14.6 Service Providers Channel
3.14.7 Reseller Channel
3.15 Business models
3.15.1 Retail model
3.15.2 Enterprise model
3.15.3 Operator model
Chapter 4. Market Assessment
4.1 Overview
4.2 Mobile virus market
4.2.1 Market definitions and overview
4.3 Market drivers and restraints
4.3.1 Market drivers
4.3.1.1 Risk assessment
4.3.1.2 Operators are beginning to offer AV protection
4.3.1.3 Growth in shipment of smart devices boosts demand for AV solutions
4.3.2 Market restraints
4.3.2.1 Lack of major incidents affects demand for AV solutions
4.3.2.2 Lack of End-Users Education still a problem
4.3.2.3 Business models still evolving
4.4 Industry surveys
4.4.1 Symantec
Figure 4.1: Percentage of enterprises that consider mobile data as a source risk, 2007
Table 4.1: Who feels the pain of a mobile virus outbreak?
Table 4.2: Symantec findings (%) for permitting mobile access to corporate network, 2006
4.4.2 McAfee
Table 4.3: Operator survey results, 2006
Table 4.4: McAfee findings on the area most affected by mobile viruses, 2006
4.5 Device disinfection measures and costs
4.6 Risk to Mobile operators
4.7 Mobile operators security stance
Chapter 5. Smart Devices
5.1 Overview
Figure 5.1: Smart device market shares by vendors, 2006
5.2 PDAs forecast
Table: 5.1: PDAs end-users base, 2006-2012
Table: 5.2: PDAs shipments, 2006-2012
5.3 Smartphone forecast
Table: 5.3: Smartphone subsribers base, 2006-2012
5.4 Smartphone shipment
Table 5.4: Smartphone shipments 2006-2012
5.5 Global demand for mobile phones
Table: 5.5: Mobile phone users 2006-2012
5.6 Total market
Table: 5.6: Total mobile security market, 2006-2012
5.6.1 Total security market
Table: 5.7: Total security solutions market, 2006-2012
5.6.2 Mobile vs total protection markets
Table: 5.8: Percentage mobile protection $ against total security market
5.6.3 Overall mobile security market
Figure 5.9 Percentage of investments as per market segments against total mobile security market, 2006 -2012
Chapter 6. Device protection
6.1 Overview
6.2 The enterprise market
Table: 6.1: Total enterprise expenditure on mobile protection, 2006-2012
6.2.1 Case Studies Enterprise's Mobile Protection
6.2.2 Enterprise market
6.2.3 Who to target
Table: 6.2: Total number of enterprises 2003
6.2.4 Preferred approach
6.3 Protecting the consumer
Table 6.3: Total consumer expenditure on mobile protection, 2006-2012
6.4 Mobile phone operators
6.4.1 Tier grouping
Table 6.4: Total Mobile Operators/Tier, 2006
6.5 Network protection
6.5.1 Network investments
Table 6.5: Mobile Operators Network Security Investments, 2006-2012
6.7 Network investment patterns
Table 6.6: Mobile Operators: Security Investment as % of Tier grouping, 2006-2012
6.8 Dealing with infection
Table 6.7: Mobile Operators Investments In Disinfection, 2006-2012
6.8.1 Disinfection costs per Tier grouping
Table 6.8: Mobile Operators: Disinfection Investment as % Tier grouping, 2006-2012
6.8.2 Recurring protection costs
Table 6.9: Mobile Operators Expanditure on recurring protection costs, 2006-2012
6.9 Swisscom
Chapter 7. Data Traffic In Today's Mobile Network
7.1 Overview
7.2 Typical Traffic Patterns
Chart 7.1: Daily Traffic carried by a Major European Mobile Operator
Table 7.1: Daily Data Volume By Traffic Types (North American GSM Operator Q2 2006)
7.3 Global Data Revenue
Table: 7.2: Mobile Data Revenue 2006-2012
7.3.1 Data Revenue by geographical region
Table 7.3: Leading Mobile Data Operators By Geographical Region, 2006
7.3.2 Increasing Data Revenue
Table 7.4: Percentage revnenue generation by application type, 2012 for leading operator
7.4 Off-line Portal to the rescue of data services
Table 7.5: Growth Of Portal Market, 2006-2012
7.5 Global data traffic
Table 7.6: Global data traffic (Gb), 2006
Table 7.7: Data traffic 2006-2012
Table 7.8: Global Average Data ARPU ($ US), 2006-2012
7.6 Growth of data traffic
Chapter 8. Competitive environment
8.1 Overview
8.1.1 Device development
8.2 Pricing
8.3 Pricing structure
8.3.1 McAfee
8.3.2 Sophos
8.3.3 Symantec
Table 8.1: Symantec Mobile Security Corporate Edition, Device, Bundle Licence+Basic 12 Months Support
8.4 Business opportunities
8.4.1 Overview
8.4.2 Some of the players
8.4.2.1 AdaptiveMobile
8.4.2.2 ArcSight
8.4.2.3 Azaire Networks'
8.4.2.4 Blue Coat
8.4.2.5 Check Point
8.4.2.6 Crossbeam
8.4.2.7 Fortinet
8.4.2.8 Genesis Communication
8.4.2.9 InnoPath
8.4.2.10 Itris
8.4.2.11 Juniper Networks
8.5 Case study: Opportunity to offer AV solutions
Chapter 9. Key Industry Participants
9.1 Companies Offering Anti-Virus Products
9.1.1 AhnLab
9.1.2 Computer Associates
9.1.3 F-Secure
9.1.4 Kaspersky Lab
9.1.5 McAfee
9.1.5.1 McAfee Mobile Security for Enterprise
9.1.5.1.1 Mobile Security Risk Management for Carriers
9.1.5.2 McAfee Mobile Security for Manufacturers
9.1.6 SMobile Systems
9.1.7 Sophos
9.1.8 SimWorks
9.1.8.1 SimWorks’ Anti-Virus
9.1.8.2 SimWorks’ SDMS Operator Edition
9.1.9 Symantec
9.1.10 Trend Micro
9.2 Summary
Table 9.1: AV Vendors Market Participation, 2007
Chapter 10. Strategies for Succes
10.1 Strategies based on Pricing
10.2 Strategy Based on Packaging
10.3 Strategies based on Strategic Alliances
10.4 Strategies based on Regional differences
10.5 Recommendations
10.5.1 Marketing Department
10.5.2 Sales Department
10.5.3 Product Development Department