The spread of mobile payments and banking in Europe is dependent on Near Field Communications – and network operators must take the NFC plunge and must make it now.
Mobile payments are set to make a significant impact on the world of banking and commerce within the next five years. Handsets can now be used to buy online, via ‘swipe’ points in retail outlets, and mobile-to-mobile. However, the phone can be used as more than a banking tool – it can serve as the location for the account, hold all the financial information, and be used as the primary security measure.
The GSM Association reports that operators serving 40 per cent of the world's subscribers are working on contactless m-payments systems. Based on predictions that two billion mobile handsets will be shipped in 2012, visiongain predicts that 22.5 per cent of these will be NFC enabled - meaning 450 million NFC handsets will be shipped in 2012.
Mobile phones can now be used to buy anything that can be bought with a credit card - and more. Do you know what impact these developments will have on your company? How can you make the most from the potential of m-payments? You should and by reading this in-depth management report you can give yourself first-mover advantage. Order your copy today.
By reading this exclusive management report you will be kept totally informed of:
- What are the most innovative forms of m-payments available and which generate the most revenue?
- Understand why m-payments and banking will be critical to mobile development?
- Who should you be aligning yourself with m-payments and what are they doing?
- How can you make a success of mass market proposition in Europe and North America?
- Which technologies will become most successful, why and how you can be a part of it?
Find out the answers to these and many other questions by buying this vital industry insight.
The technology is nearly here to enable you to offer these services. In fact, subscribers are increasingly using their handsets as banking tools, and this coupled with the spread of m-payments applications has created many exciting revenue opportunities. How quickly will these services continue to grow? Can you afford to get left behind? This market is expanding and taking first-mover position will be vital to securing your place in it.
M-payments offer subscribers the opportunity to buy anything, anywhere, using their mobile handsets as a payment method, confirmation of identity and security filter. This offers retailers, vendors and financial service providers a wealth of opportunity to monetize these services. M-payments are likely to follow a similar growth pattern to online shopping – this is an opportunity you simply cannot afford to miss.
By reading this 100+ page report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness.
M-payments have great potential due to the relationship between a mobile subscriber and their handset, where the mobile device is often with the end-user for most of their waking time. With mobile penetration reaching 100 per cent in many developed markets, the mobile phone will soon be in virtually everyone’s pocket. Payments and banking are currently major areas of growth in the mobile world and these are set to become even more specialised than they are at the moment. Do you understand this market? Do you know how it will develop? Is this an issue that you need to act on and find out about now?
Who needs to read this report
Directors, VP and Senior managers in:
- Mobile/ Cellular carriers and operators
- Banks and credit card companies
- Financial services providers
- Handset manufacturers
- Mobile handset security providers
- M-ticketing providers
- Brands looking to tap into the mobile audience
If you work for any of the above companies then you really need to get to grips with this concept before you get left behind. Act today and order your copy of this innovative report.