Mobile TV will be successful. DVB-H is the one technology that has gained headway in Europe and the US, but various alternatives remain. Questions still remain about demand, cost-effectiveness, user's willingness to pay and handset design. With an industry move towards various FMC services, is the technology and formats currently in place for mobile TV, the most effective?
Rather, the service is likely to be a stepping stone to a broader, more complete mobile multimedia experience and convergence. This is just one of the findings of our brand new DVB-H Mobile TV Services - Demand, Handsets, Analysis & Forecasts to 2012.
Key questions linger such as:
• Will Qualcomm be able to use their technological muscle to guarantee the success of their MediaFlo system?
• Will Placeshifting TV offer a more user friendly system?
• If DMB is so successful in South Korea maybe we should just copy it?
• So who is actually going to watch? What sex, what age and what will they watch?
• Is advertising going to be the only profitable Mobile TV segment?
• Is the industry ready for a peer-to-peer format which will inevitably grow?
Samsung & LG currently have the greatest number of TV compatible models available, essentially due to working in the Korean and Japanese markets. Will they be able to transfer this knowledge successfully to the North American and European markets? If they can and a TV handset becomes an essential purchase (whether accessed or not), then their strengths within the 3 major technologies (DVB-H, DMB, MediaFLO) may hit Nokia and other manufacturers hard. Will Nokia’s new launches have the commercial break through that they hope? The cost does certainly begin to reach affordable levels with Nokia pitching it at $480.
If handsets are to deal on-going with mobile TV then they must continuously answer technical problems such as:
- High Power Consumption
- Memory must improve to support the high buffer requirements of the mobile TV.
- User Interface Design must appeal to end users while not increasing handset size greatly
- Processing Power must improve to support intense TV applications
The new report "DVB-H Mobile TV Services - Demand, Handsets, Analysis & Forecasts to 2012" details how with unclear standards and even more confused pricing models the success of Mobile TV is far from guaranteed.
Mobile TV has the potential to become a success in the non-voice segment. In this 180+ page report you will learn how advertising can be integrated into the Mobile TV environment cost-effectively for the operator, broadcaster and ultimately the user.
Why You Need To Buy This Report:
With charts, tables, figures and analysis this report provides insight into the services, pricing and business model of mobile operators that have already launched TV, as well as providing 'best and worst case' subscriber and revenue forecasts up until 2012. The report gives an overview of the Mobile TV market in its current and future form, the technology behind the services and the various solutions offered by the leading vendors. The challenges facing the industry are discussed and recommendations to help this service to reach its full potential are also provided.
Methodology
The information contained in this report is from primary industry sources. This includes one-on-one interviews with companies, with governmental bodies and academic insitutions. Analysis has also been drawn from company reports, whether annual financial returns or white papers.