Microsoft(TM) has been one of the companies driving the digital age, making the internet and digital entertainment accessible to the masses and improving enterprise productivity. Having expanded its business operations into the mobile telecoms industry, hoping to take a foothold here too, how is the software behemoth progressing in an industry that has showed resistance to it?
After many years developing and pushing its Operating System onto handsets, Microsoft is still gaining relatively slow increases in market share, losing out to Symbian(TM), which dominates the Smartphone market. However, Microsoft has a major advantage over Symbian – convergence of digital devices in the home and in the enterprise.
What is Microsoft’s overall strategic vision for the future? Where does mobile technology fit into this? Will its Unified Communications strategy place handsets at the centre of the converged world? Or do they simply become tools to access UC and other internet-enabled services at anytime, from anywhere? Is Microsoft even bothered about its mobile Operating System now, or is it focussing on Software as Services for the future? All these answers and more can be found in the new visiongain report, Microsoft in Mobile: Market analysis and forecasts 2007-2012.
Since entering the mobile handset market, bypassing the likes of Nokia and targeting operators directly with reference designs, the dynamics have changed. Microsoft is no longer seen as the outsider, but will its future strategies and market dynamics alienate it from its old partners? Who are its fiercest rivals in each of its business sectors?
With analysis of the major competitive players in the market, this strategic analysis will guide you through the future prospects for Microsoft.
Strategically focussed, this 90+ page report begins with an analysis of Microsoft's internal restructuring, what this means and how it helps the company move forward in the mobile industry. It continues with an overview of wireless industry trends, particularly the growth in data services, and assesses how Microsoft has performed recently in the market, and with forecasts on how well shipments of its operating system will perform in the future
There is an extensive analysis of Microsoft's offerings in four competitive mobile market segments- Operating Systems (OS), Devices, Application and Services. This includes comparisons with the company's main competitors in the four segments.
Despite the competition its faces, Microsoft has significant financial clout and brand familiarity to extend its control of the desktop experience to the mobile space and significantly impact the wireless landscape.