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REPORT

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RFID Report 2006-2011: Opportunities and challenges with cellular RFID

RFID Report 2006-2011: Opportunities and challenges with cellular RFID

  • Publication date: 11/05/2006
  • Number of Pages: 87
  1. Report Details
  2. Table of Contents
  3. Companies Listed

Report Details

Radio Frequency Identification (RFID) technology has the potential to change mobile phones as well as supply chain management. The obstacles are many, but the opportunity is equally significant. Purchase this report to find out how RFID is evolving, how challenges can be overcome and what the market impact will be on various industry verticals, including cellular. This report suggests solutions to problems of scalability and integration, costs, security, privacy and others that plague RFID rollout.

One key obstacle –standardisation – will be eased by the arrival of Generation 2. The standardisation of Gen2, expected in mid-2006, will galvanise the RFID market, but there are still questions regarding global interoperability, especially in China, which is part of many supply chains. The industry believes that the next step is widespread deployment for asset tracking and supply chain management, using item-level tagging. While that may be the next logical step, the impact on the access network, storage, and processing will dwarf any requirements the enterprise IT industry has ever contemplated. What does it take to achieve a successful RFID implementation? This report will tell you.

In the wireless sector, RFID is gaining traction, with a number of companies involved in RFID development, although trials and business models are at an early stage. Applications and market impact, however, is believed to be significant. What is the overall opportunity for cellular RFID and who are the companies most actively involved in this space? Purchase this report to find out.

This 80+ page report gives a top-level analysis of the RFID market and its evolution. It examines market drivers and barriers, deployments, companies active in the field, as well as RFID applications. In addition, it discusses the potential for RFID in the mobile cellular space, looking at issues on the network and handsets sides, as well as strategies that can be adopted by mobile operators, handset makers and other players in the mobile value chain.

Questions answered by this report include:

• How can the telecoms industry help scale RFID to requirements in large enterprises?
• How far will RFID tag and reader prices fall by 2011, and what price reductions will NFC chips see?
• What is the business case for RFID, and the associated value chain?
• What is the cellular RFID timeline and how will the market develop by 2011?
• What implementation issues exist on the handset and network side?
• How can RFID be successfully combined with other wireless technologies?
• What are the benefits of cellular RFID and the most promising applications?

Why you should buy this report?

RFID vendors – Learn what operators, retailers, enterprises and other companies and organisations think about RFID and how you can tailor and target your solutions more effectively. Find out how much the RFID market will be worth by 2011 and what total spend will amount to.
Mobile operators – Learn about network integration issues associated with RFID, what the main applications are and the number of RFID/NFC handsets that will be out on the market by 2011. Learn about RFID trials taking place in the cellular space and gain and analysis of RFID developments in key global markets. This report tells you how to best position yourself in the market.
Handset makers – Find out potential RFID applications in the cellular space, what the implications are of integrating RFID/NFC functionality into mobile phones, and how much mobile operators will spend on RFID in the short to medium term. Gain strategic insight into opportunities and best strategies in the RFID space and how changing cost structures will impact the market.
Enterprises – Discover the benefits and drawbacks of RFID technology, how it works, how it is evolving, what its uses are and how it can benefit your business. Gain insight into the various costs necessary to equip your organisation with RFID.
Investment companies – Read about notable RFID start-ups and get an idea of RFID market issues and how the market is likely to evolve.

Table of Contents

Chapter 1 Introduction

1.1  Creating a standards-based, global network
Chart 1.1:  Annual RFID transactions (US)
1.2  Efficiency gains are matched by the size of the obstacles
1.3  RFID background and brief history
1.4  Market evolution
1.5  RFID offers multiple benefits


Chapter 2 Strategic overview

2.1  How RFID works
2.1.1  Typical RFID implementation
Figure 2.1:   RFID configuration
2.1.2  Prioritization through QoS techniques
2.2  UPC and EPC
Figure 2.2:  EPC number
2.2.1  Gen2
Figure 2.3:  Reader interference
2.2.1.1  Gen2 specification
Table 2.1:  Gen2 features
2.3  Tags
2.3.1  Passive tags
2.3.1.1  Passive tag deployments
2.3.2  Active tags
2.3.2.1  Active tag applications
2.3.2.2  Active tag deployments
Figure 2.4:   Exxon/Mobil Speedpass Configuration
2.3.3  New tags coming to market
Table 2.2:  Tag development by vendor
2.3.3.1  SAW tags
2.3.3.2  Backscatter tags
2.3.3.3  Mu-Chip
2.3.3.4  Wi-Fi tags
2.4  Readers
2.4.1  Fixed and mobile 
2.4.2  Reader costs
2.4.3  Implementation options
2.4.4  Factors affecting tag-reader communication
2.4.4.1  Range
2.4.4.2  Tuning
2.4.4.3  Propagation
2.4.4.4  Directionality
2.4.4.5  Multi-frequency support
2.4.4.6  Interoperability
2.4.4.6  Scalability
2.4.4.6.1  Achieving successful scalability
2.5  Spectrum issues
2.5.1  HF vs UHF
2.5.2  Global RFID frequency regulation
Table 2.3:  US unlicensed spectrum regulations
2.6  Network interconnection and middleware
2.6.1  Early deployments
2.6.2  Savant will ease enterprise integration
Figure 2.5:  Middleware migration towards next-generation deployments
2.6.3  Managing the volume of readers vying for network access
2.6.4  Other issues
2.7  RFID in wireless
2.7.1  WLAN and RFID are beginning to merge
2.7.2  Which protocol is best for which application?
Table 2.4:  Short-range communication standards
2.7.3  Mobile phones represent a logical extension of RFID
2.7.3.1  Case study: Allevo
2.7.3.2  Nokia’s RFID strategy
Figure 2.6:  Nokia field force solution


Chapter 3 Market evolution

3.1  In search of a compelling business base
Chart 3.1:  What has stifled RFID uptake so far?
3.1.1  Justifying a ROI
3.2  Market drivers
3.2  Cellular RFID applications
3.2.1  Cellular RFID trials
Table 3.1:  RFID trials, deployments and applications
3.2.1.1  Trials have met with a mixed response
3.3  Market trends
3.3.1  Tag prices will fall significantly in the medium term
3.3.2  Item-level tagging will begin in earnest by   2012
3.3.3  Consolidation
3.3.4  New applications will blossom
3.3.5  Greater emphasis on enterprise uptake as Gen2 rolls out
3.3.6  The pallet- and case-level tagging market will peak by 2010


Chapter 4 Issues and market barriers

4.1  Spectrum utilization
4.1.1  Interference
4.1.2  Interference problems will increase
4.1.3  Mitigating the problem
4.2 IP  Addressing
4.2.1  Will there be enough IP addresses to go around?
4.2.2  IPv6 as a long-term solution
4.2.2.1  RFID will benefit from the deployment of IPv6
Table 4.1:  Critical Changes in IPv6
4.3  Enterprise network integration and bandwidth management
4.3.1  Can cellular networks cope to meet the demand for cellular RFID?
4.3.2  RF network engineers
4.4  Global integration and developments
4.4.1  Interoperability is critical
4.4.1.1  China
4.4.1.2  Japan
4.4.1.3  South Korea
4.4.1.4  Taiwan
4.4.1.5  European Union
Table 4.2:  EU RFID trials
4.5  Security
4.5.1  Consumer privacy fears
4.5.2  The pharma industry’s stance to RFID
4.5.3  Transportation
4.5.3.1  C-TPAT provides a win-win situation
Chart 4.1:  Impact of RFID on number of container inspections entering the US
4.5.4  Human RFID tag implants
4.5.4.1  Chip implants for healthcare
Table 4.3:  RFID in healthcare
4.5.4.2  Public paranoia is unfounded
4.5.5  Supply chain security issues
4.5.5.1  Vendor response to security
4.6  Cost
Table 4.4:  Tag and reader costs
Chart 4.2:  RFID spend breakdown (%)
Chart 4.3:  Total estimated cost to equip retailers


Chapter 5 The Infrastructure Market

5.1  Hardware
5.1.1  Smart tags
5.1.2  Handsets
Chart 5.1:  Mobile phones with NFC capability, 2006-2011
5.1.2.1  Falling costs will drive shipments of NFC-capable handsets
Chart 5.2:  NFC vs Bluetooth chipset costs, 2006-2011
5.1.2.2  Lack of applications is slowing progress
5.1.2.3  Integrating RFID functionality into  handsets
Table 5.1:  RFID-enabled handsets and cellular systems
5.1.2.4  Most promising cellular RFID applications
5.2  Software
5.2.1  FeliCa encompasses a new approach
Figure 5.1:  FeliCa system architecture
5.2.2  RFID as an intuitive user interface 
5.2.2.1  Verizon Wireless sets the mark
5.2.3  Tag and reader software requirements
5.2.4  Software applications
5.2.5  Challenges associated with software implementations
5.2.5.1  Substantial modifications are required
5.2.5.1  Data mining
5.2.5.1.1  Data mining will realize the return on RFID systems
5.3  Professional Services
5.3.1 Professional Services vendors stand to benefit most from RFID
5.3.2  Vendor positioning
5.3.2.1  How can professional services companies take advantage of RFID?
5.3.3  The role of telecoms service providers
5.4  Network services
5.4.1  Point solutions fit well in the cellular market but a software platform standard is needed
5.4.2  Complexity in success
5.4.3  RFID spending
Chart 5.3:   Wireless CapEx vs RFID spend, 2005-2011


Chapter 6 Conclusions and recommendations

6.1  Conclusions
6.2  Recommendations
6.2.1  For enterprises
6.2.2  For equipment and software vendors
6.2.3  For service providers


Appendix A Lead author’s profile

Appendix B About visiongain

Appendix C Report evaluation form

Companies Listed

CSC
7-Eleven
Accenture
ADC
AeroScout
AirGate
Alcatel
Alien Technology
Allevo
AMC Theaters
AmerisourceBergen
Atlanta Spirit
Ba-Shi Group
BP stations
BT
Carrefour
Chanel
Chase
Cingular Wireless
Cisco
City Watcher
ConnecTerra
Crisplant Corp
Customs Department
CVS
Department of Defense
DHL
DIFRWear
EPCglobal
Exxon/Mobil
FCC
Finnair
Fisher-Price
Food and Drug Administration
Free2Move
Gillette
Graco
G-Soft
Gucci
Hitachi
HP
IBM
IEEE
Impinj
Industrial Technology Research Institute
Intel
KDDI
King's Daughters
Kokuyo
KPN
KT Freetel
LG Electronics
LG Telecom
Lucent
Marcks & Spencer
MasterCard
Matrics
McDonald's
Metro Group
Microsoft
MIC
MIT Auto-ID Center
Mobile RFID Forum
Mobility
Motorola
Nedap
Netpace
Nextcode
Nokia
NTT
NTT DoCoMo
Oracle
OxLoc
Pfizer
Philips
Prada
Purdue Pharma
Regal Cinemas
Reva
Reva
Ritz Camera
Rolex
Samsung
Savi Technology
SAVR
SECURUS Technologies
SK Telecom
SmartCode
Sony
Sprint
STMicroelectronics
Subway
Sun Microsystems
Symbol Technologies
Synergex
Target
TDK
Telegesis
Tesco
Texas Instruments
ThingMagic
Tmsuk
Toppan
Unisys
United Airlines MasterCard
UPS
VeriChip
Verizon Wireless
Visa USA
ViVOtech
Vodafone
Vorwerk & Co
Wal-Mart