Sponsors:
Amdocs
Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experience at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, service and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $2.84 billion in fiscal 2007, Amdocs has more than 16,000 employees and serves customers in more than 50 countries around the world. For further information please visit: www.amdocs.com
Celltick Technologies
Celltick Technologies Ltd is pioneer of Active Content Marketing. Its flagship product, LiveScreen™ Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators. With a reach capacity of over 200 million users, LiveScreen™ Media-powered services have already proven the power of the idle-screen as the mobile marketing channel for active content discovery and promotion. Leading operators worldwide have been using the channel to promote mobile content and drive traffic to their data services. Today LiveScreen™ Media–powered services generate over 35 million monthly mobile transactions. The company has close relations with network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents. Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand and Brazil and R&D Centre in Israel. For further information please visit: www.celltick.com
Changingworlds
ChangingWorlds is the market-leading provider of intelligent personalization and content discovery solutions for the Mobile Internet. Based on advanced artificial intelligence technology, ChangingWorlds’ ClixSmart™ Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the Mobile Internet, resulting in greater ARPU (Average Revenue Per User) for the mobile operator. Results from implementations of the ClixSmart Intelligent Portal Platform have shown an increase of Mobile Internet ARPU and traffic by up to 30%.
The ClixSmart solution includes:
• Personalized content discovery
• Intelligent content recommendations
• Subscriber intelligence
• Targeted mobile advertising
• Mobile portal management
• Sophisticated Device management.
ChangingWorlds has over 50 mobile operator customers worldwide including Vodafone Global, O2, T-mobile, TeliaSonera, CSL Hong Kong and Celcom Malaysia. For further information please visit: www.changingworlds.com
DoubleClick
DoubleClick is a provider of digital marketing technology and services. Many of the world’s top marketers, publishers and agencies utilise DoubleClick’s expertise in ad serving, rich media, video, mobile, search marketing and mobile advertising to help them make the most of the digital medium. From its position at the nerve centre of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. For further information please visit: www.doubleclick.com
Mobile Interactive Group
Mobile Interactive Group (MIG), is the leading multimedia mobile interactive service providers in the UK servicing the mobile and digital interactive markets. MIG’s proprietary technology, coupled with a dynamic team of mobile experts, enables MIG to deliver a host of unique and fully integrated mobile marketing services to its tier one clients including O2, ITV, Nokia, Honda and Budweiser. MIG powers a range of mobile interactive experiences at ‘The O2’ – The UK’s premier brand and entertainment venue. We work closely with broadcasters, brands, media owners, events and music promotional companies, handset manufacturers and mobile operator partners within the UK, Ireland, Europe and USA. For further information please visit: www.migcan.com
ScreenTonic
ScreenTonic is the European pioneer in mobile advertising, selling and running the largest mobile advertising network available today. ScreenTonic offers an all-round solution spanning from ad serving technology to ad management and mobile media sales. ScreenTonic is the mobile media partner for major European mobile operators as well as the media sales partner for off-portal wap sites. ScreenTonic’s value proposition allows mobile portals to monetise their traffic in a new way, and gives advertisers the means to communicate on mobile phones in a personalised and effective manner. To deliver high-quality, cutting-edge solutions, ScreenTonic’s team created STAMPä, the first ad management and ad server platform fully dedicated to mobile internet. ScreenTonic’s first mover experience, its unique positioning and extensive expertise are reinforced by its strong relationships with major mobile portals. ScreenTonic is a subsidiary of Microsoft. For further information please visit: www.screentonic.com
Smaato
Smaato Inc. is a leading mobile advertising technology company that provides the open mobile platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA‘s unique feature is the SOMA client which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. Smaato is an active member of the MMA and the dot.mobi Advisory Group. Smaato received a Top 100 Private Company award by AlwaysOn Media (US) and was founded in 2005. Smaato is based in San Mateo, California with a European headquarter in Hamburg, Germany. For further information please visit: www.smaato.com
Stremezzo
The main “idea” behind Stremezzo is that consumers will be confused if their Mobile Video Service package forces them to continually be switching between on-screen applications depending on the type of network that will deliver their video. Streamezzo’s approach starts with the set of Mobile Video Service products that a cell phone service provider decides to deploy. Then, the Streamezzo environment creates an easy-to-use on-screen application that provides all end-users with a simple, convenient, yet powerful User Interface that provides easy access to all options that are available. The benefi t of the Streamezzo approach is that end-users find what they want quickly, and, therefore, use the service more often. As consumers become experienced using the Streamezzo approach, they become loyal to it, which makes it more difficult for competing services to get them to “churn” away from their existing service provider. In today’s highly competitive cellular service market, having a simplifi ed handset User Interface that provides quick access to a wide range of Mobile Video Service offerings becomes a key competitive advantage for cellular service providers around the world. For further information please visit: www.streamezzo.com
TeliaSonera
TeliaSonera is the leading telecommunications company in the Nordic and Baltic region, with strong positions within mobile communications in Eurasia, Turkey and Russia. At the end of 2006, TeliaSonera launched mobile services in Spain. We provide reliable, innovative and easy-to-use services for transferring and packaging voice, images, data, information, transactions and entertainment. In 2006, TeliaSonera’s net sales amounted to SEK 91 billion, and the company had a total of 96 million customers in 15 countries. The TeliaSonera share is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange, and the company is included in the Dow Jones Sustainability Index. Simplicity and service are important tools for us in creating profi table growth and value for our customers and shareholders. For further information please visit: www.teliasonera.com
Velti
Velti is a leading platforms and services provider enabling mobile marketing, advertising and value-added services for advertising agencies, media groups, operators and large enterprises. Velti’s proprietary Mobile Marketing Platform provides full lifecycle management, including planning, execution and reporting of multi-level mobile marketing and advertising campaigns, through more than 70 ready-to use templates that support both above and below-the-line mobile activities. In 2007, Velti and Interpublic Group announced their joint venture, Ansible, a dedicated mobile marketing agency headquartered in New York. Velti has global offices in Europe, North America and Asia, and is listed on the London Stock Exchange. For further information please visit: www.velti.com
Xtract
Xtract is the trusted partner in social marketing intelligence enabling media and mobile industries to monetise their digital communities. In a networked socio-economy Xtract, harvests the interaction data flows and shapes them into unique intelligence of fundamental importance from a commercial perspective. The company’s core strengths are in social network analytics and process optimisation. Xtract has developed a unique set of automated solutions, technologies and services that based on social interactions and behaviour data can create accurate and real time consumer profiles for mobile and online advertisers. Xtract synthesises on the deep understanding of social interactions between people and identifies the most influential 2% in your customer base, the Alpha Users. Moreover Xtract’s unique capability is to take the existing sources of data and combine these with the ability to map social networks and turn that mapping into relevant customer knowledge. This deep understanding of the customers enables marketers to reduce their operational costs and drive significant revenues from Social Networking. Xtract operates across Europe and Asia, working with over 50 blue-chip companies with intensive customer data. Headquarters are in London, UK and the R&D centre of excellence in Helsinki, Finland. For further information please visit: www.xtract.com
4th Screen Advertising
4th Screen Advertising, the UK’s leading mobile advertising agency helps mobile operators and publishers such as ITV Mobile, Teletext and Associated Newspapers to monetise traffic to their portals through mobile advertising. Providing a single point of contact, 4th Screen Advertising help media agencies, and brands, buy advertising inventory across a range of mobile internet sites. Our in-house creative, technological and dedicated account management teams provide advice, and solutions, helping publishers and brands optimise opportunities in mobile advertising. 4th Screen Advertising launched in Feb 2006 and is a sister company to Mobile Interactive Group, the leading multimedia mobile interactive service providers in the UK servicing the mobile and digital interactive markets. For further information please visit: www.4th-screen.com
Media Partners:
NOC
NOC sits at the heart of Telemedia, the converging interactive media and entertainment industry. We are the only trade association with membership across fixed line, mobile, internet and iTV environments providing critical industry intelligence, networking and representation. For further information please visit: www.noconline.org
MobileIN.com
MobileIN.com strives to help educate and inform industry professionals through focusing on a balance of wireless and mobile technology and applications as well as regulatory and business issues. MobileIN.com is dedicated to professionals engaged in the wireless and mobile network profession, including product and service providers, infrastructure and software developers, consultants and analysis, and the investment community. For further information please visit: www.MobileIN.com