Day 1, Tuesday 14th September 2010
09:00 Registration and refreshments
09:30 Chair’s opening remarks
Senior Representative
Infosys
09:40 Towards an integrated PLM solution for pharmaceutical industry – A perspective
• PLM maturity model and pharma challenges
• Solution ideation, As Is landscape and business goals
• Case study and Infosys credentials
Vinod Balakrishnan
Senior Engagement Manager
Infosys
Ashish Goel
Practice lead, Healthcare practice
Infosys
10:00 Lifecycle management begins at phase II
• Evaluating commercial probability of success in early-stage portfolios
• Evaluating strategic options in phase II
• Roadmapping product launch options
• What ‘great’ looks like: case studies of brands that managed early
Mike Rea
Chief Executive Officer
IdeaPharma
10:40 Morning refreshment & networking session
11:00 Optimising life cycle management through efficiency measurements
• Explaining why is there a need to measure
• Identifying appropriate efficiency measurement tools
• Defining the challenges
• Exploring some best practice examples
Alexandra C. Gruber
Director Business Development & Marketing
BIOCRATES Life Sciences
11:40 Patent and data exclusivity developments for lifecycle management
• Recent UK patent decisions concerning enantiomer products
• Focus on data exclusivity and escitalopram
• SPC development in relation to combination products
• Data exclusivity issues concerning combination products
• How does this impact product lifecycle management?
Gareth Morgan
Partner
DLA Piper
12:20 Taking the pain out of the launch process
• Ensuring consistency of label/graphics design
• Examining best of breed approaches to product launches
• Removing complexity of PLM
Martin Hawkins
Executive Director
SBT
12:40 Lunch
13:40 The benefits of early phase drug safety management
• Drug safety withdrawals
• The cost of drug failures
• Exploring why pharmaceuticals fail
• The early drug safety strategy approach
Jonathan Deutsch
Director Pharma Development Safety, Licensing and Early Development
Hoffmann-La Roche
14:20 Improved stability for biologics as next generation life cycle management tool
• Stabilitech’s broadly applicable stabilisation technology removes need for refrigeration
• Differentiation tool for mature products
• Examples of application to vaccines and biopharmaceuticals
Dr Barbara Domayne-Hayman
Chief Executive Officer
Stabilitech
14:40 An integrated approach for better product decision making
• Consistency, Transparency and Ownership > Increase speed & profitability
• Are you reinventing the wheel or learning by building “Corporate Memory”?
• Connecting the silos – seamless flow of information between Portfolio Management, BD&L, Alliance Management, R&D project management and LCM
• Examples from companies that make better decisions with a structured process
Mark Hyde
Business Consultant
Oracle
15:20 Afternoon refreshments & networking session
15:40 The limits of patent strategy
• Validity challenges - attitudes at the EPO, US and EU national courts
• The European Commission's 2009 pharma industry review and follow-up investigations
• To SPC or not to SPC?
• Branding - legal and regulatory issues
Lorna Brazell
Partner
Bird & Bird
16:20 Chair’s closing remarks
16:30 Networking drinks
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