telecoms

CONFERENCE

...see all

Mobile Advertising and Marketing Awards 2009

Bridging the gap between online and mobile through effective strategies

7th May 2009, Guoman Charing Cross Hotel, London, UK

Download brochure Products

Background Info
Day 1
Partners
Past Papers

Media Partners

Discussion Group

Background Info

To download the award nomination form, please click here!

Call for Judges – MAMA 2009
You are invited to participate in the judging of Visiongain’s Mobile Advertising and Marketing Awards 2009. As a judge, you will be asked to evaluate the technologies, companies, innovations and campaigns that moved the mobile advertising and marketing industry forward.
If you would like to be considered as a judge, please send your details with a short description of your expertise to Logadassen Curoopen at logadassen.curoopen@visiongainglobal.com

Conference:

With the increasing usage of mobile phones and mobile internet, mobile advertising is being considered as the new catalyst for generating revenues. Two years ago, mobile advertising was a niche market but now it is becoming more popular among operators, service providers, handset manufacturers, search engines and so forth. According to industry research, the market will grow strongly over the next five years with various estimates ranging from $10 billion to $15 billion by 2011. However, there are several barriers that must be overcome before mobile advertising can live up to the expectations. These barriers include network speeds, diversity of devices, lack of measurement capabilities, and lack of established business models and practices.

Visiongain’s Mobile Advertising and Marketing Conference will feature local and international presentations and discussions from industry experts. They will share their knowledge and expertise on how to create, implement and monetise the potential of mobile advertising and marketing. This one-day event will end up by unveiling the winners of each category at an exclusive gala dinner.

Key themes:
• Insight into the evolution of the mobile advertising industry and emerging trends.
• Analysing the role of partnership between internet players and advertising agencies
• Identifying techniques for designing and delivering a mobile advertising campaign
• Maximising revenue potential for location based ads
• Searching for an effective mobile advertising business model
• How to tackle effective measurement of mobile advertising?
• Display and engagement with mobile social networks and user generated content
• Analysing the impact of high data traffic charges on mobile advertising
• Driving advertising revenues through SMS & MMS
• Exploring revenue streams through off-portal surfing
• Analysing mobile Advertising regulation and privacy issues
• Monetising mobile TV and video on demand

Who should attend?
• Head of Device Strategy
• VP of Sales & marketing
• Director of Technology
• Head of Content
• Multimedia Handset manager
• VP/Head of Business Development
• Business Strategy Director
• VP/Head of Product/Application Development
• VP/Head of network Strategy
• Advertising/interactive agency directors
• Global Brand owners

Key Speakers
• Telefonica O2
• Microsoft Inc
• Motorola
• Bebo
• Jumptap
• AKQA Mobile
• 4th Screen Advertising
• Ogilvy group
• Bango
• Openwave Systems
• Admob
• Ad infuse
• Yamgo
• United Mobile
• Primvision
• Netxcell
• Celltick
• Jinny
• M:Metrics

Awards Ceremony and Gala Dinner

Visiongain’s glittering Gala Dinner and Awards ceremony are taking place on 7 May 2009 in central London, and will be the culmination of a year’s hard work for the mobile industry. Our judges will recognise the technologies, companies, innovations and campaigns that moved the industry forward. We are delighted to invite the teams behind these outstanding accomplishments to this special event. Please be sure to register your participation amongst the industry's elite for an intensive day of learning, networking and exploiting business opportunities.

Location:
The Guoman Charing Cross Hotel
Charing Cross, The Strand, London WC2N 5HX
Tel: 0871 376 9012 or +44 870 333 9105 Fax: 0871 376 9112 or +44 870 333 9205

Award Categories:
1. Best use of mobile in brand building
2. Best creativity / innovation in mobile marketing /advertising
3. Best use of mobile in driving new revenue and sales
4. Best ad-enabled application
5. Best network for delivery of mobile advertising / marketing
6. Best advertising and marketing search engine award
7. Best product innovation
8. Best location based advertising technology
9. Best integrated & cross platform strategy utilising mobile marketing
10. Best viral aspect to a campaign
11. Best advertising / marketing company of the year

To download the award nomination form, please click here!

Day 1

Thursday 7th May 2009

09:00 Registration & refreshments

09:30 Opening remarks from the chairs

Russell Buckley
VP Global Alliances
Admob

Mark Slade
Managing Director
4th Screen Advertising

09:40 Insight into the evolution of the mobile advertising industry and emerging trends
• Overview of the mobile advertising industry value chain
• Investigating the changes occurring in the mobile advertising value chain
• Is the market value under estimated or over estimated?
• How will mobile advertising develop and could it ever be the dominant advertising media?
• Which player will dominate and control the ecosystem?

Hervé Le Jouan
Managing Director
M: Metrics

10:10 iPhone and new platforms
• The iPhone a revolution in user experience
• How iPhone and other new platfroms are changing the market
• Branded Applications
• The opportunities for brands

Stephen Upstone
Managing Director of European Business Development
adinfuse

10:40 Morning refreshment & networking session

11.00 Identifying techniques for designing and delivering a mobile advertising campaign
• Outlining the design principles and style for mobile advertising
• What types of ads should brand and marketers use to attract customers?
• Finding the right channel(s) for your ad to reinforce brand image and brand loyalty
• Analysing successful deployments to increase ARPU

Dan Rosen
Group Head
AKQA Mobile

11:30 Maximising revenue potential for location based ads
• Outlining the importance of LBA to mobile
• Examining the impact of LBA on companies advertising strategies and channels?
• What opportunities does it provide to increase revenues and brand awareness?
• How all parties in the value chain can get involved to provide profitable LBA services?

Paul Lyonette
Head of Ad Sales
Microsoft Inc UK

12:00 Panel Discussion: Searching for an effective mobile advertising business model
• Analysing the current business model concept
• How long can online advertising models be sustainable for mobile advertising?
• Is shifting revenue share on search based advertising and ad-funded content a viable model?
• Which business model and strategies will provide the best value to all players?

Moderator: Ian Mullins, CEO, Yamgo
Panellists: Renault Ménérat, Co-Founder, User Adgents
Dr Alexander Trommen, Chief Marketing Officer, United Mobile AG
Jonathan MacDonald, Senior Consultant, Ogilvy Group
Scott Lyons, Director, International Business Development, Motorola
Floriane Latulipe, Mobile Advertising Product Manager, Telefonica O2
Michael Neidhoefer, CEO, Netbiscuits

12:30 Lunch

13:30 Display and engagement with mobile social networks and user generated content
• How big are the marketing and advertising opportunities on mobile social networks?
• Are social networks having trouble in figuring on how to incorporate advertising?
• Should advertisers focus on big brands rather than focussing on speciality social networks?
• How can social networks and advertisers / marketers best work together?

Sean Kane
Global Head of Mobile
Bebo

14:00 Panel discussion: How to tackle effective measurement of mobile advertising?
Panelists will analyse one of the biggest barriers facing the industry in discussing the lack of measurement capabilities. Focus will be on what parameters should be developed to evaluate the effectiveness of advertising campaigns? If you would like to submit a question to the panel please email it to logadassen.curoopen@visiongainglobal.com

Moderator: Dr Alexander Trommen, Chief Marketing Officer, United Mobile AG
Panellists: Ray Anderson, CEO, Bango
Ian Mullins, CEO, Yamgo
Stacy Fassberg, VP Marketing, Celltick
Mayur Pitamber, Product Management Strategist, Openwave Systems
Cian O Sullivan, Editor, Gomo News
Michael Neidhoefer, CEO, Netbiscuits

14:30 Afternoon refreshments & networking session

15:00 The role of carriers in mobile advertising: Helping or hindering
• Identifying business models that foster the growth of mobile advertising
• Leveraging search, contextual, location and demographic information for more relevant and targeted advertising
• Driving mobile advertising by delivering a personal and relevant experience
• Gaining a sustainable role in the mobile advertising ecosystem through ad supported business models
• Understanding how operators can leverage network data to create a sustainable role in the mobile advertising value chain
• Analyzing the difference between a bit pipe and smart pipe

Paran Johar,
Chief Marketing Officer
JumpTap

15:30 Ad Junction Platform: Adverts reaching pockets through intelligent processing
• Evaluating how the platform covers the entire Ad-Eco system
• Enabling key capabilities for delivering scalable campaigns
• Supporting integration with legacy systems

Debasis Chatterji
CEO
Netxcell

16.00 Driving advertising revenues through SMS & MMS
• Delivering return on investment through messaging services.
• Best of both worlds: SMS gives volume and reach and MMS gives multimedia flexibility and impact
• The key to successful mobile advertising is engagement and dialogue, and messaging technologies offer powerful mechanisms to stimulate and track consumer responses
• Using familiar, proven technologies means a quicker entry to market - and a quicker route to profitability

Maxwell Wilkie
CEO
Jinny

16.30 Exploring revenue streams through off-portal surfing
• Investigating the portion of mobile data traffic that bypasses the operator portals
• How does off-portal surfing offer a great source of revenue for operators?
• Identifying how operators will monitor user behaviour and offer attractive business propositions to website owners and advertisers?
• How beneficial is it to mobile users?

Ray Anderson
CEO
Bango

17:00 Creating Primetime for mobile advertising
• Outlining the On-mobile agent model versus server-based approach
• Why Ads in daily mobile usage helps creating a new relevant channel for mobile advertising?
• Impact of selling through emotional MMI
• How rewards through a triple-win model are attractive for the end user?

Georges Maurel
CEO
Primvision

17:20 Chairperson’s closing remarks and end of conference

19:00 Champagne reception

20:00 Gala Dinner and Award Ceremony
The evening entertainment will include a gourmet meal in a luxurious setting, and will feature the eagerly awaited mobile advertising and marketing award presentations

Partners

Sponsors:

NetXcell
NetXcell provides a platform for developing mobile value added services. Netxcell is a unique VAS player as they concentrate more on development of a specific product based on the operators needs and also move along with the operator in understanding the behavior of the products in the market and enable correction in the process.
NetXcell's solutions integrate enterprise IT and wireless environments enabling the deployment of value added services. NetXcell's value added services include information services on mobile like news, business news, stock updates, horoscopes, movie reviews, jokes and downloading of ringtones, picture messages, operator logos, etc. NetXcell introduced 'Cricket on Mobile', 'Advertising on Mobile' and 'Exam Results on Mobile' in India and these services are some of the most popular value added services accessed by the mobile users. For further information, please visit www.netxcell.com

Prim'Vision
Prim’Vision is Technology and Service Provider for Mobile Sponsor Rich Media Advertising in Prime Time. We provide the market with a secure platform with emphasis on trust and user experience, allowing : protection of user privacy, sponsoring of the terminal, qualification of the user and personalization of the content. Our Added Values: Win-Win relationship, user’s loyalty and receptiveness, best ROI, optimal targeting, maximize quality of contact. Our Service Prim’Mobi : the cross platform service in a trusted environment. On mobile opt-in, privacy, sponsoring of communications, personalized and “on-demand”. Our Prim’Channel Technology : open platform, mobile centric, secure & under the user’s control, emotional interface. For further information please visit: www.prim-vision.com

2ergo
2ergo is a leading global provider of mobile enabling technology, focusing on mobile marketing, mobile customer relationship management (CRM) and mobile entertainment and media solutions. Its products and services are used by multinational organisations including O2, Yahoo! And FOX News to take advantage of integrated mobile communications to reduce costs, increase sales and enhance their customer experience. 2ergo's product portfolio includes an innovative suite of messaging, mobile publishing and content management, handset applications, m-commerce and connectivity solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications. Headquartered in the UK, 2ergo's international presence spans Europe, North America, Latin America, and a partner network in India. For further information, please visit www.2ergo.com

Media Partners:

IAB Europe
IAB Europe exists to support and promote the growth of the European digital and interactive marketing industry. Representing 23 country members and 5000 companies, the Interactive Advertising Bureau (IAB) Europe is the trade association of the European digital and interactive marketing industry. It coordinates activities including public affairs, benchmarking, research, setting standards and best practices. For further information, please see www.iabeurope.eu

BIMA
The British Interactive Media Association (BIMA), represents and supports companies who supply creative, consultancy and production services for the interactive industry. BIMA is the only organisation dedicated to the craft of interactivity, coupled with the discipline of interactive design. It promotes how interactivity can influence advertising, commerce, education, entertainment and art. For further information, please visit www.bima.co.uk

Mind Commerce
The Mind Commerce® mission is to provide customized research, consulting, training, and writing services for the telecommunications and IT industry within our areas of expertise. Mind Commerce clients include manufacturers, developers, service providers, industry organizations, and government. Mind Commerce partners include various leading firms in the telecommunications industry. Mind Commerce differentiates itself from its competition by meeting the unique needs of its clients through customized product development and service delivery. For further information, please visit www.mindcommerce.com

Telecompaper
Telecompaper is a well respected, independent research and publishing company focused on the telecommunications industry. We track the worldwide telecommunications market and publish need-to-know information and market insight on all aspects of the communications sector as well as timely, apposite research. Telecompaper provides international customers with newswires, reports, research, and advisory services. For further information, please visit www.telecompaper.com

Experiential Marketing Forum (EMF)
We're an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media. Feel free to invite all of your co-workers and friends to join this great think tank and share ideas that benefit marketers and their customers on a global level.
Experiential marketing gives customers an opportunity to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. The term "Experiential marketing" refers to actual customer experiences with the brand/product/service that drive sales and increase brand image and awareness. When done right, it's the most powerful tool available to win brand loyalty.
Please invite your friends, students and co-workers to sign up and experience the EMF for themselves. We have lots of brilliant minds in this group. We're looking forward to tapping into yours! For further information, please visit www.experientialforum.com

Wireless Industry Partnership (WIP)
WIP makes the path easier for mobile developers, reduces cycle times and increases innovation in the mobile ecosystem. This is accomplished through events like WIP Jam Sessions, the WIPwiki.com resource portal for mobile developers and tools like the WIP Partnership Quiz for connecting to the right partners in the ecosystem. WIP also partners with wireless organizations and Developer Programs around the world. For further information, please visit www.wipconnector.com

MobileIN
MobileIN.com is dedicated to professionals engaged in the wireless and mobile communications profession, including product and service providers, infrastructure and software developers, consultants, researchers and analysts, and the investment community. Visit us at www.MobileIN.com

mCubeDigital.com
mCubeDigital.com is an online analyst and information resource, providing independent views, opinion and thought leadership across a range of communications technologies. A valuable source of information for carriers, service providers and mobile operators worldwide, mCubeDigital.com is aimed at technology specifiers and senior decision makers involved in next generation communications technologies. For further information, please visit www.mcubedigital.com

WATMedia Pvt Ltd
WATMedia Pvt Ltd is a Digital Media Company that aims to bring the digital media industry in India closer through the use of its media and media allied services. WAT stands for Web, Advertising and Technology and all the brands of WATMedia focus on connecting the Web, Advertising and Technology Industry in India.
WATBlog.com our premiere digital media blog is widely read and plays the thought leadership role in analysing the digital media space in India and giving deep insights on its ever changing landscape. WATBlog is a platform for several interesting discussions as we encourage our readers to be vocal and take their feedback, suggestions and analysis very seriously.

Besides for WATBlog we also own and manage:
• WATShow - A Video Show with Industry Leaders from Digital Media Space,
• WATJob - A Job Portal For Digital Media Jobs
• WATGame - A Gaming Community For Gamers in India
• WATConsult - A Social Media Agency
WATMedia also conducts events and has two popular event brands in WATBlog Panel and WATBlog Wednesday. For further information, please visit www.watblog.com

Netbiscuits
For further information, please visit www.netbiscuits.com

If you would like more information on the range of sponsorship or exhibition possibilities for this conference, please contact:
Sandra Siziba, +44 (0)20 7549 9943
sandra.siziba@visiongainglobal.com
Henry James, +44 (0)20 7549 9942
henry.james@visiongainglobal.com

Past Papers

Past papers are free to delegates. If you are unable to attend the event, Past Papers are published two weeks after the event and are available to purchase.

Buy Now