08:30 Registration & refreshments
09:00 Co-chair’s opening remarks
Tony Riley
Director
Mobile Enterprise
09:10 Examining the past, current and future trends & the level of competition
• Identify the significance of the mobile entertainment
• Is the growing wave of excitement surrounding mobile search justified?
• Analysing the current and future level of competition in the market
• Who owns what & who dictates the market?
Peggy Anne Salz
Chief Analyst
msearchgroove.com
9:45 Nokia comes with music- A fresh approach to digital music
• Why are different pricing models needed if the digital music market is to grow?
• How are Nokia looking to address this challenge?
• How does Nokia's service fit v/s other music services?
Tim Grimsditch
Global Head of Product Marketing
Nokia Music
10:20 Morning refreshment & networking session
10.40 Mobile Video: Pause or FFWD
• Does mobile video follow online video model?
• Is the environment ready for mobile video take up?
• Positive tipping points ...data packs, speed and capacity
• Gates in walled gardens...
Peter Simpson
Head of Emerging Technologies
Vidiator
11:15 Meeting mobile TV user expectations and future opportunities
• What are the key challenges in designing key usable mobile TV services?
• Operators have number of choices in delivering mobile video to subscribers. Which option will better suit the consumer and why?
• Examining the need to perform QoE measurements along with traditional QoS measurements in TV to mobile deployments.
• What are the success factors in terms of network deployment, content security, and business models How this might change in the future and why?
Ian Mullins
CEO
Yamgo TV
11:50 Loyalty solutions that increase ARPU of Mobile Content users
• Increasing ARPU through new business services and business models
• Reducing churn, OPEX & CAPEX and increasing loyalty by managing rich media quality and network capacity
• Reducing cost of ownership of launching and managing multimedia services
Robert Filmore
VP of Sales – Europe
Vantrix
12:20 Networking luncheon
13:20 Understanding the impact of mobile social community
• What makes mobile social community works?
• Does mobile social community offer the same user experience as the web?
• What impact will social community have on carriers and handset manufacturers?
• What are the security issues that operators and providers must all embrace in mobile social community?
• What strategies should operators and service providers need to adopt to maximise returns in the mobile community sector?
Bernd Hoogkamp
Head of Mobile Community
TeliaSonera
13:55 Examining current & future control options in mobile gaming
• Touch screen is the new experience in mobile gaming. How game developers, publishers and operators are using this technology in a creative and innovative way?
• Is it going to bring a completely new experience?
• How developers are exploiting new phones to find new ways to control the action on a phone?
• Does the mobile game industry have devices on the market to compete with home consoles?
Jeferson Valadares
Creative Director
EA Mobile
14:30 Panel discussion: The role of digital rights management
• Investigating mobile entertainment piracy?
• How partnerships between mobile entertainment providers and records labels are affecting the power of DRM?
• Why ignoring rights issues could prove a risky strategy for both music labels and mobile service providers?
• Should music labels abolish it?
• Is there a future for DRM?
Panellists:
Matt Ward, Head of Music, O2 UK
Knud Kegel, Product Manager, CoreMedia
Tim Hadley, Director Corporate Communications, Omnifone
Angel Gambino, Entrepreneur & Former Global VP, Music & Content at Bebo
Stuart Godfree, Director, MDA
15:05 Afternoon refreshments & networking session
15:25 Understanding the moral issues in the adult content sector
• How operators are addressing the issue of preventing minors from accessing adult content?
• With current regulations and legislations in place, how the mobile content industry is acting to protect the sector?
• What obstacles still remain for the mobile adult sector to achieve the same commercial success it has in other media channels whilst protecting brand perception and other moral issues?
Julia Dimambro
Managing Director & Founder
Cherrymedia
16:00 Assessing the future of mobile gambling
• Analysing the current state of the mobile gaming market and what obstacles are impeding the growth of mobile gambling?
• Is there a war between operators and providers?
• How mobile operators are using new technologies to promote or offer branded services in mobile gambling?
• What is the best pricing model that operators and providers should embrace for the industry to move forward?
• Will current / future jurisdictions in mobile gambling act as a dearth of excitement or should service providers not get carried away?
Marcel Puyk
CEO
Cellectivity
16:35 Co-chair’s closing remarks
16:45 End of conference
19:00 Champagne reception
20:00 Gala Dinner and Award Ceremony
The evening entertainment will include a gourmet meal in a luxurious setting, and will feature the eagerly awaited mobile entertainment award presentations