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CONFERENCE

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3G Summit 2009

Determining the Impact & the Significance of 3G launch & the emerging issues in India and South Asia

22nd - 23rd January 2009, Grand Hyatt Mumbai, Mumbai, India

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Background Info
Day 1
Day 2
Partners
Past Papers

Silver Sponsor

Associate Sponsor

Sponsor

Media Partners

Associate Partners

Background Info

India is the fastest growing cellular market in the world. With ever rising cellular subscribers, voice is increasingly becoming a commodity. Over 260 million people in India now own mobile phones & this is expected to reach 500 million by 2010. Propelled by the need to bring in service differentiation, operators are bringing new value added services in order to satisfy the growing demand of Indian consumers. Value Added Services is increasingly a growth area which helps the operator to maximise revenue and grow their ARPU. Presently Mobile VAS accounts for 10% of the operator’s revenue, which is expected to reach 18% by 2010. VAS can greatly be improved with forthcoming 3G launch. The revenue from mobile value added services has already touched 4600 crore. As a mobile base, India is recognised as the second biggest mobile growth market after China with over 278 million subscribers, a subscription base that is set to exceed 737 million connections by 2012. Cellular subscriptions in South Asia (Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka) exceeded 320 million in December 2007. This represented 24% of Asia Pacific’s total cellular subscriptions. This figure is forecasted to increase by 36% to 775 million by the end of 2012. India will have some 730 million mobile phone customers by 2012 and every fifth among this user base will be using a 3G connection.

The event will gather representatives from leading operators, service providers, handset manufacturers, regulators, analysts, consultants, vendors, content providers and more.

Key Themes:
• What is the current and future 3G market scenario in India & South Asia?
• How are the technological developments driving the 3G market demand?
• Why should the 3G operators focusing on infrastructure sharing?
• Which is the region that would witness major 3G market deployments among the Asian countries?
• What will be the future market size of 3G handsets?
• Identify and leverage opportunities for growth through investment in innovative technologies and emerging markets
• Evaluate your options in an increasingly competitive, liberalised marketplace
• Strategies for content to make complete utilisation of 3G venture to increase revenue
• How is the femtocell, WiMAX & FMC market associated with 3G?
• What are the trends in 3G market with respect to subscribers, technology and geographic segmentation?
• Analysis on the regulatory issues faced in the Asian telecom market.
• Which are the markets or vendors flourishing due to the rapid uptake of 3G in global market?

Why you should attend:
• The best place to learn, network and do business in the region
• Get more from the event, with a broader scope bringing the whole communications value chain together: Mobile and Fixed-line operators, Internet Service Providers, Regulators, Investors, Telecoms solution vendors, Content providers and more.....
• Enjoy and make the best out of our dedicated networking drinks time, meet the leading international vendors showcasing the technology of tomorrow in the co-located exhibition.
• Expand your knowledge of the latest business models and technologies in the high-level conference.

Key speakers:
• Abhay Savargaonkar, Sr. VP 3G, Bharti Airtel
• Sandeep Keshkar, DGM(NSS) Mobile Services, MTNL
• Sanjay Behl, President Head of Marketing, Reliance
• Rachel Grigg, Product manager, Vodafone
• Bharat Bhatia, Regional Director for Global Govt Affairs, Motorola
• N.K. Goyal, President, Communications & Manufacturing Association of India (CMAI)
• Deabshis Sur, President, Enterprise Business Services, Tata Teleservices
• Yogesh Kochhar, Enterprise Business Services, Tata Teleservices
• Neeraj Sonker, VP, Wireless Engineering and Implementation, Tata Communications
• A. Sethuraman, Chief Marketing Offi cer, Alcatel-Lucent
• Raghu Venkataraman, EVP, Corporate Strategy & Strategic Marketing, Du
• Mahesh Jaishankar, Vice - President Business Development, Du
• Dr. C. T. Bhunia, Sr. Professor and Dy Director, Haldia
• Dr. Harsha de Silva, Lead Economist, LIRNEasia
• Ray Tsuchiyama, Head of Emerging Markets, Nuance
• Sridhar T. Pai, CEO, Tonse Telecom
• David Barker, CTO & VP Technical Marketing, Quintel
• Mitch Lewis, Senior VP, Dilithium
• Suren Pinto, CEO, Wavenet

Who will attend?
• Cellular Service Providers - GSM & CDMA
• Content Aggregators
• Content Owners
• DOT, DIT, Ministries & Regulatory
• Entertainment & Electronic Media
• Handset Manufacturers - GSM & CDMA
• Mobile Internet Applications & Solution Developers
• Multimedia Service Providers
• Next Generation Mobile Content Solution Providers
• Portal Providers
• Security Providers
• Service Organisations
• Smart Card Manufacturers
• Software Developers
• System Integrators
• Telecom Associations & Regulators
• Telecom Service Providers
• VAS Consulting and Research Organisations
• VAS Technology & Platform Companies
• Venture Capitalists

Location: Grand Hyatt Mumbai
Address: Off Western Express Highway, Santacruz (East) Mumbai 400055, India

Day 1

Day 1, Thursday 22nd January 2009

09:00 Registration and refreshments

09:30 Chair’s opening remarks

NK. Goyal
President
Communications & Manufacturing Association of India (CMAI)

CHALLENGES & UPCOMING OPPORTUNITIES

09:40 An Analysis on the significance and available opportunities with 3G
• Market situation: revealing the key revenue drivers.
• India's plans, priorities and roadmap for 3G roll out
• What is the market potential and necessary key drivers for 3G in India
• What is the role of content providers in the new 3G business ecosystem?
• What services can the content aggregators offer or sell by making the most out of 3G?
• What kind of content will provide tomorrow’s revenue stream?

N.K. Goyal
President
Communications and Manufacturing Association of India (CMAI)

10:00 Technological developments driving the 3G market demand

Abhay Savargaonkar
Sr. VP 3G
Bharti Airtel

10:40 Morning refreshments & discussion

11:00 Presentation to be announced

A. Sethuraman
Chief Marketing Officer
Alcatel-Lucent

11:20 Evolved world-post 3G
• The DNA and the building blocks of 3G.
• 3 P’s - People, Planet and Profit
• 3 V’s - Vectors of Value and Volume
• 3 D’s- Dimensioning, Developing and Delivering Value
• Defogging 3 G- Lateral and D T H ( directed through Heart)

Deabshis Sur
President, Enterprise Business Services
Tata Teleservices

11:40 Panel discussion: Examining the Market Potential in India
• What are the market potentials, its applications Business case and technology for mobile TV in India?
• Current infrastructure and what is required to achieve sustainable avenue for revenues
• Opportunities for players to roll video services
• Emerging trends and adoption for mobile TV
• Forecasting the market value for mobile entertainment

Moderator:
NK. Goyal, President,Communications & Manufacturing Association of India (CMAI)
Panellists:
Rachel Grigg, Product manager, Vodafone
Dr. C. T. Bhunia, Sr. Professor and Dy Director, Haldia
Ashish Pradhan, Managing Director, South & South-East Asia, GlobeCast (France Telecom Group)
Jeevarathinam Ravikumar, Regional Director, Openwave, (Singapore)
Steve Obsitinik, CEO, Quintel

12:30 Networking luncheon

14:00 How to be the most successful player in your business environment
• Considering consolidation as a revenue generating opportunity or a survival necessity
• Effectively positioning your business to succeed as a niche player in a world of growing giants
• Carefully developing your service portfolio to attract and retain valuable customers

Dr. Harsha de Silva
Lead economist
LIRNEasia

BUSINESS MODELS

14:40 An analysis on the Chinese business model on 3G
• Why the 3G phone adoption in China holds much promise?
• When would WCDMA and CDMA2000 go commercial?
• How can operators take advantage of this to generate revenue?
• Why TD-SCDMA does view sceptical? What are the solutions and the future of TD-SCDMA?

Ray Tsuchiyama
Head of Emerging Markets
Nuance (Japan)

15:20 Afternoon refreshments

15:40 Developing services and business models of scale in mature markets
• 3G strategies and building and migrating subscriber bases of size and value
• Cost-effective steps forward: what has been learned from global case studies?
• Developing and deploying wireless content services to deliver ARPU
• Understanding the market for VAS in urban areas and the regions
• Will WiMAX complement or compete with 3G?

Raghu Venkataraman
EVP, Corporate Strategy & Strategic Marketing
Du (Dubai)

16:20 Evolution & global mobile broadband: sharing experience and success gained in competitive markets - Perspectives for India
• 3G/WCDMA/HSPA worldwide deployments and operator case studies
• Mobile broadband evolution towards LTE & beyond
• Partnerships for successful network deployments and value-added services
• The promise for India: key growth drivers; the way forward to mobile broadband

16:40 Developments in 3G multimedia deployments and lessons learned for India – technologies, services and applications
• Business opportunities from convergence and next generation technology
• Mobile TV – Would this be the future that we are waiting for?
• How can video applications and services be deployed in emerging Asian markets

Mitch Lewis
Sr. VP
Dilithium

17:00 Financial inclusion in a connected world
• Financial Inclusion and Market infusion
• Space in the markets and markets in that space
• Ecosystem roadmap: Secure and Connected

Yogesh Kochhar
Enterprise Business Services
Tata Teleservices

17:20 Chair’s closing remarks

17:30 Networking Drinks Reception
Take your discussions further and build new relationships in a relaxed and informal setting.

Day 2

Day 2, Friday 23rd January 2009

09:00 Registration and refreshments

09:30 Chair’s opening remarks

Sridhar T. Pai
CEO
Tonse Telecom

INDUSTRY STANDARDS & GUIDING PRINCIPLES

09:40 – Operators perspective: Brand and marketing challenges in 3G converged spaces

Sanjay Behl
President Head of Marketing
Reliance

10:20 Panel Discussion: Deregulation and liberalisation in Middle East
• Evolving from state monopolies to a more competitive and complex market place
• Facilities based versus service based competition
• Future challenges in market deregulation - gauging the incumbent’s significant market power

Moderator:
Sridhar T. Pai, CEO, Tonse Telecom
Panellists:
Mahesh Jaishankar, Vice President - Business Development & Marketing, Du (Dubai)
Mitch Lewis, Sr. VP, Dilithium

11:00 Morning refreshments & discussion

TECHNICAL IMPACT & USER EXPERIENCE ISSUES

11:20 Tata’s Case Study on “WiMax Roll Out and how does it meet our customer expectation?”

Neeraj Sonker
VP, Wireless Engineering and Implementation
Tata Communications

12:00 – Maximizing the revenue potential of 3G
•    Taking control of the Revenue chain
•    Optimized CAPEX and OPEX through Converged VAS
•    Gateway to new revenue streams through offering rich user experience
•    Potential of 3G being a major hit in India with Mobile-Cinematic Quality entertainment

Jeevarathinam Ravikumar
Regional Director
Openwave, (Singapore)

12:40 Networking luncheon

14:00 Shared Radio Networks - Maximising Opex saving, and Maintaining QoS Independence
• Co-opetition - a key driver for network rollout and cost reduction in India
• Sharing strategies: 3G only, 2G & 3G; BTS Sharing versus Site Sharing
• Who should share? NewCo's sharing versus Incumbents sharing
• Manual planning versus use of Optimization methods for network design
• Cost Savings versus QoS trade-offs in shared networks
• Liberation of unshareable sites to enhance consolidation

David Barker
CTO & VP Technical Marketing
Quintel

14:40 Spectrum policy and regulation for 3G in India and South Asia
• Availability, Allocation and Management of Spectrum for 3G services
• Subscriber allocation criteria
• What is the priority of spectrum allocation?
• A review on the experience of Spectrum Auctions in India

Bharat Bhatia
Regional Director for Global Govt Affairs
Motorola

15:00 Panel Discussion - Impact on operators plan due to government’s policies on spectrum
• Licensing issues/Policies and regulatory framework
• Key regulatory issues for 3G services in India
• Global spectrum issues and how will those impact 3G services in India

Moderator:
Bharat Bhatia, Regional Director for Global Govt Affairs, Motorola
Panellists:
David Barker, CTO & VP Technical Marketing, Quintel

15:20 Afternoon refreshments

15:40 The challenges and benefits of providing a great mobile user experience with 3G
• What do digital customers really want and what defines a great mobile content experience?
• Designing digital media products and services with a user in mind
• What changes would bring about the most enhanced user experience?
• Who owns the relationship and what happens when it breaks down?

Sandeep Keshkar
DGM(NSS) Mobile Services
MTNL

16:20 3G applications & services for South Asia – A Sri Lankan Experience

Suren Pinto
CEO
Wavenet

16:40 Panel Discussion – SWOT analysis
Strengths, Weakness, Opportunities & Threats of 3G in Asian market (Overall review of this 3G Summit 2009 event)

Moderator:
Sridhar T. Pai, CEO, Tonse Telecom
Panellists:
Sanjay Behl, President Head of Marketing, Reliance
Sandeep Keshkar, DGM(NSS) Mobile Services, MTNL
Jeevarathinam Ravikumar, Regional Director, Openwave (Singapore)

17:20 Chair’s closing remarks and end of conference

Partners

Silver Sponsor:

Dilithium
Dilithium is the global leader in converged video solutions for mobile and broadband networks. Dilithium pioneered 3G video communications and our end-to-end solutions are deployed in 50 countries in networks comprising more than 800 million subscribers. Dilithium’s innovations facilitate interactive video services and enable Communications for a Borderless World®. For more information, visit: www.dilithiumnetworks.com

Associate Sponsor:

Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprise and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet: www.alcatel-lucent.com

Sponsor:

Quintel Technology Limited
Quintel Technology Limited provides unique antenna solutions to overcome network expansion & consolidation barriers that maximise utilisation of wireless infrastructure assets. Quintel’s QTilt™ antenna sharing solutions allows multiple operators or multiple access technologies, in the same band, to share the same size and form factor antenna, yet provides independent, remote electrical tilt optimization control per operator, or per technology. Benefits include:
• Minimize capital expense for operators to share sites or access technologies.
• Immediate operating savings from reduced antenna count.
• Speed to market as planning/zoning approvals benefit from no change in antenna form factor. For more information, please visit www.quintel.co.uk

Media Partners:

MobileIN.com
MobileIN.com strives to help educate and inform industry professionals through focusing on a balance of wireless and mobile technology and applications as well as regulatory and business issues. MobileIN.com is dedicated to professionals engaged in the wireless and mobile network profession, including product and service providers, infrastructure and software developers, consultants and analysis, and the investment community. For further information please visit: www.MobileIN.com

MSearchGroove.com
MSearchGroove.com provides news analysis and commentary on mobile search, mobile advertising and social media. Through primary research, c-level interviews and podcasts with industry luminaries, MSG tracks key developments and their impact on mobile search, discovery, personalization, recommendation, targeted mobile advertising, and social networking. MSearchGroove also hosts a growing online community of industry professionals and has become the essential read for companies seeking ways to monetize their digital assets, drive mobile advertising revenues and harness the power of empowered consumers. For further information please visit: www.MSearchGroove.com

Evalueserve
Evalueserve provides custom research and analytics services to a global client base of Global 5000 companies, Investment Banks, Hedge Funds, Private Equity Firms, Law Firms, VC Firms, Intellectual Property Firms, and Consulting and Research Firms in the following areas – Financial and Investment Research, Business Research, Market Research, Intellectual Property, Expert Network, Data Analytics and Modelling and Knowledge Technology Services. We currently have 2,500 professionals in our research centres in Delhi-Gurgaon (India), Shanghai (China), Santiago-Valparaiso (Chile), and Cluj (Romania). Additionally, our 65 client engagement managers are located in all major technology, business, and financial centres globally. For more details, please visit www.evalueserve.com

Associate Partners:

Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company’s TEAM Research, Growth Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For further information please visit: www.frost.com

TEMA
Established in 1990, Telecom Equipment Manufacturers’ Association of India (TEMA) is recognized by the Government of India as the National Apex body to represent telecom Technology Providers, Global and Indian, Private and Government owned companies. Being the official mouthpiece of Indian telecom manufacturing industry, TEMA plays the critical role of advising the government and influencing decisions relating to Indian telecom industry. TEMA also enjoys the privilege of proposing names of technical experts from the industry to various telecom committees of the Government of India and major national industry associations. For further information please visit: www.tematelecom.net

CMAI
Communications and Manufacturing Association of India (CMAI), a professional registered association, is involved in policy formulations with Government and other stake holders for technology innovations, indigenous manufacturing and communications sector and for policies concerning environmental, pollution and health. It cultivates generally good values in public and general awareness and protection in the field of health effects, synthetic and polluted environment and also the significance of natural environment and rural areas as a whole in an integrated way and manner and global peace. CMAI was actively involved in telecom policies for 3G, spectrum, licensing etc. For further information please visit www.cmai.asia

If you would like more information on the range of sponsorship, or exhibition possibilities for visiongain's conference, please contact:

Sandra Siziba, +44 (0)20 7549 9943
Henry James, +44 (0)20 7549 9942

Past Papers

Past papers are free to delegates. If you are unable to attend the event, Past Papers are published two weeks after the event and are available to purchase.

Buy Now

YOU MIGHT BE INTERESTED IN

The BRIC Telecoms Report - The 4 largest Emerging Markets Compared, Analysed & Forecast

Ultra Low Cost Handsets 2007-2012: Market Analysis and forecasts of 2G & 3G communications in developing markets

Mobile Remittance - A Window for the Financial Empowerment of Global Communities through Mobility

Environmental & Ethical Strategies for the Mobile & Telecoms Market

UMTS 900: successfully delivering 3G in low-frequency bands

UMA-enabled dual-mode handsets and 3G femtocells 2007-2012: Market analysis and forecasts

M-Payments 2007-2012: Commerce and banking in the mobile world

Yahoo in Mobile, Analysis and Market Insight to 2012

Mobile WiMAX Market Forecasts to 2012 - With comparisons to LTE or 4G