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CONFERENCE

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Mobile Search Awards and Conference 2008

MSA awards

16th September 2008, London

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Background Info
Day 1
Partners
Past Papers

Background Info

Conference:

Mobile search, due to the rise in mobile browsers, has engulfed mobile technology over the last two years and shows no signs of slowing down. By 2011, mobile search will account for around $715 million, or 15% of a total mobile advertising market, worth nearly $4.7 billion. Dependant upon the market research, the published forecasts for global mobile search varies from $1.5 billion by 2008 to over $11 billion by 2011. The off-deck market in the UK has evolved tremendously over the past year and the industry now has to collaborate further to create a homogenous environment for the consumer in order for it to grow further.

Major search engines such as Google, Yahoo and MSN, are fast developing solutions to transfer their well-established names to the mobile internet, but which business model will offer the most success and improve poor initial user experience. As a result of this, the markets would gain more traffic and the operators would gain increased ARPU.

Leading industry players will share their expertise and provide a valuable insight into crucial topics. Visiongain’s Mobile Search Awards and Conference will detail the key benefits that mobile search will bring to each element of the wireless value chain and analyse the industry’s newest content and application developments.

Reasons to register today:
• Discern how internet search is evolving
• On Vs Off Portal
• Recognize user behaviour and their requirements
• Exploiting mobile’s mobility with local search
• Mobile search business models and advertising
• Benchmark – Internet search & mobile search
• Find out which are likely to be the most profitable business models for mobile search
• Learn about solutions to improve the user’s mobile search experience
• Identify the various ways to make right strategic alliances
• Explore your knowledge with regards to security related issues in mobile search

Key Speakers
• Vodafone
• Nokia
• Telecom Italia
• Minick
• PhonepayPlus
• Accuracast
• Openwave
• M Search Groove
• MCN

Who should attend?
• Director of Technology
• Business Strategy Director
• VP of Sales & Marketing
• VP/Head of Portal Strategy
• VP/Head of Product/Application Development
• VP/Head of Business Development
• VP Application Development
• Head of Content
• Head of Project Management
• Head of Network Strategy
• Head of Research & Development
• User Interface Development

Awards Ceremony & Gala Dinner:

Visiongain’s Mobile Search Awards are taking place this coming August, and will be held on the evening of the first day of the annual Mobile Search Conference ’08.

Good progress has been made in this emerging area, and the Mobile Search Awards look to honour those businesses and individuals who have raised the bar within the mobile search and discovery industry.

With a grand ceremony in central London, the MSA’s will not only provide the best possible networking opportunities, they will be a real celebration of everything that is happening within this vibrant sector. Please be sure to register your participation as soon as possible, as this event is already filling up fast.

Award Categories
• Best entertainment or information service
• Search engine optimization award
• Best advertising or marketing service
• Award for best technology innovation: Software
• Most innovative business model
• Best location based search award
• Overall mobile search company of the year
• Award for best multimodal search service
• Award for best content discovery experience on device (ODP)
• Award for best operator portal mobile search experience

Day 1

09:00 Registration & refreshments

09:30 Chair’s opening remarks

Chris Goswami
Director Product Management
Openwave

EXAMINING THE MOBILE SEARCH MARKET

09:40 Examining the future market for mobile search
• Identify the significance of the mobile web
• What is happening to mobile advertising, cross marketing and promotions?
• Is the growing wave of excitement surrounding mobile search justified?
• Who will profit from an increase in usage of the new service?
• Is there a solid case for investment or is it just a gimmick?

Peggy Anne Salz
Founder and Sr. Analyst
M Search Groove

10:20 Enhancing Mobile Internet and Content Discovery through Google Vodafone Search Service - A Partnership between Google and Vodafone
• How Google Vodafone search offers an experience beyond that of PC
• The balance between On-Portal and Off-Portal discovery
• Optimise mobile search to increase usage and reach
• Enhancing mobile browsing for the mass market is crucial to the overall Mobile Internet experience and Mobile Search Advertising – the success formula

Jiazhen Wu
Senior Product Manager - Mobile Internet Discovery
Vodafone

11:00 Morning refreshments & discussion

EXPLOIT MOBILE’S MOBILITY WITH LOCAL SEARCH

11:20 The outlook for local search on Mobile
• How popular has location-based mobile search been with consumers?
• What are the difficulties in implementing the service?
• What are the possible business models and what is likely to prevail?
• When will services be adopted by mass-market?

Carey Bunks
Head of Product and Technology Development
Yell

12:00 Evolution of Nokia devices & services and contextual search

Jussi-Pekka Partanen
Head of mobile search
Nokia

12:40 Networking luncheon

13:40 Panel Discussion - Examining the pros & cons of different payment options
• Does PSMS have a role to play in the US? Would consumers prefer PSMS or direct to bill?
• Subscription vs. a la carte: encouraging the uptake of subscription services for a steady revenue stream.
• Decreasing the settlement and turn around time of collecting revenue from carriers and aggregators.

Peggy Anne Salz, Founder and Sr. Analyst, M Search Groove
James Harris, Head of Industry Support, PhonepayPlus
Alexander Trommen, COO, MINICK

14:00 Determining what content users are searching for and using this to drive your on-portal strategy
• Mobile Content specifics from a search perspective
• On-Portal and off-portal - two channels and the same search box?
• On-portal integration issues regarding outsourced content categories
• Improvement potential and how to unlock it

Alexander Trommen
COO
MINICK

BUSINESS MODELS

14:40 Mobile Search: the starting point for mobile content consumption
• Content consumption, and soon M-Commerce, will drive mobile value added services growth worldwide
• Federated Mobile Search Management and new Search Merchandising programs are changing how Operators manage content discovery
• PPC Content Promotion programs create new value for Content Providers, Mobile Operators, and Portals
• Examples from Japan and Europe

Stephen Burke
SVP
MCN

15:20 Panel discussion - Exploring the strategies of the market leaders in the mobile search
• The power of network operators
• The target of search engine suppliers
• The potential of content providers
• How should search marketers place their bets to insure maximum future success?
• Is there a future for voice recognition search?

Chris Goswami, Director Product Management, Openwave
Peggy Anne Salz, Founder and Sr. Analyst, M Search Groove
Farhad Divecha, Director, Accuracast

15:40 Afternoon refreshments

16:00 Transferring the Internet search model to mobile
• How does the popularity of mobile search advertising compare to that of the Internet at a similar stage?
• Pay-per-click versus pay-per-call: what are the pros and cons?
• Exploiting the mobile’s inherent characteristics: is there a future for voice-recognition search?
• Should the displayed search results be WAP sites or would this create a false mobile Internet?

Farhad Divecha
Director
Accuracast

16:30 Unmatched success of HSPA broadband in Saudi Arabia, Mobily a case study.

Samer Al-Dameri
Senior Manager of Products and Services
Mobily

17:00 Case study – Telecom Italia

Valentina Rivoira
Project Manager
Telecom Italia

17:40 Chairperson’s closing remarks and end of conference

19:00 Awards Ceremony and Banquet
The evening entertainment will include a gourmet meal in a luxurious setting, and will feature the eagerly awaited mobile search award presentations

Partners

Sponsors:

Mobily
Mobily became the first Saudi 3G mobile operator and broke the mobile market monopoly on May 25, 2005 when it launched commercial services to the public after six months of preparations. In 2006 Mobily had 6 million subscribers, prompting the GSM World Association to describe it as the fastest growing operator in the MENA region. By Q2 2007, Mobily claimed a 35% market share. Also in 2007, Mobily raised SAR 10.781 billion ($2.875 billion) and set a new Islamic Finance record. In September, Mobily announced it had entered into an MoU worth SAR 1.5 billion (US$400 million) to buy Bayanat Al Oula, months after launching the first unlimited mobile Internet package that allows subscribers to connect at speeds of up to 7.2 Mbps in the MENA region. For more information, please visit: www.mobily.com.sa

Mobile Content Networks
For more information, please visit: www.mcn-inc.com

If you would like information on the range of sponsorship or exhibition possibilities for this conference, please contact:

Sandra Siziba: +44 (0)20 75499943
Henry James: +44 (0)20 75499942

Past Papers

Past papers are free to delegates. If you are unable to attend the event, Past Papers are published two weeks after the event and are available to purchase.

Buy Now

YOU MIGHT BE INTERESTED IN

Mobile search 2008-2013

Geotagging - the next killer wireless application? Analysis and Forecasts 2008-2013

Silverlight Mobile 2008

Google in Mobile 2008

Location Based Advertising 2007-2012: maximising the revenue potential of location discovery

Yahoo in Mobile, Analysis and Market Insight to 2012